Mobile apps are projected to hit $188.9 billion in revenue by 2020.

Mobile marketing on your own platform is cost-effective. Aiming advertisements at customers that are already aware of your brand can increase sales within an existing customer base. Invigorating those around them to take notice. Offering benefits attached to those sales can further incentivize word of mouth. Allowing you to reach additional customers.

When properly utilized Mobile applications can unlock exponential growth potential while encouraging continued support from an existing customer base.

Mobile Apps

There is an app for that!

Mobile apps invaded our way of life, offering convivence, entertainment and engaging content on all our favorite devices. In a climate that has an app for everything we think exploring the space could yield desirable results for companies interested in dipping their toes in the water. Increase your presence and outreach with enticing and exciting content for your customers.

Working with mobile app developers can be incredibly beneficial. They offer personalized solutions designed to meet your needs and requirements. Whether encouraging promotional content or remain in touch with your community, a well-implemented mobile app can invigorate growth and development. Search for the Mobile App Company that suites your needs and discover the potential.

Customer Loyalty

Many mobile applications utilize loyalty programs to incentivize customers. Rewards programs or deal alerts are common functions drawing the attention of a lapsed customer in order to motivate a purchase. Then subsequently rewarding the purchase. Leading to a perpetual cycle while separating your company from competitors.

In 2017, there were 178 billion app downloads. That number is projected to grow to 205 billion this year, and 258 billion in 2022—a 45% increase over five years.

This method has proven beneficial to a multitude of scenarios. Increasing visitation frequency. Such apps also rely on the fear of being left out. Inspiring customers to constantly check in on inventory status. Customer interaction is at the core of a well-built mobile app.

Direct Communication

Door to door salesmen thrived on their ability to turn customer interaction into sales. Utilizing sales methods to inspire customer confidence. Building a rapport with pleasant chit chat. Engaging the customer as an attentive helper focused on fixing an issue. Mobile Applications are the modern-day door to door salesman.

Presentation is crucial to establishing and maintaining interest. A well-designed app can be very endearing to customers looking for an entertaining and beneficial way to engage. The quality of the app establishes the customer’s concept of perceived value. Informing their assessment of the company behind the app.

Applications offer a direct line of communication. Allowing companies to express their values and goals directly to the customer. Building a relationship and rapport helps foster a sense of brand loyalty. Which in turn becomes a habit. Applications offer a truly one of a kind opportunity for modern business owners. Allowing them to connect with every household directly.

The post The Role of Mobile Apps for Your Business appeared first on Griffon Webstudios.

Here is a list of 10 prominent reasons that indicate why your website is not getting ranked on the search results.

1. High Bounce Rate
2. Frequent Hosting downtime
3. Duplicate content
4. Links to suspicious websites
5. Poor website architecture
6. Not Mobile Friendly
7. Lacks Depth in content
8. Over optimization
9. Too many 403 and 404 errors
10. Poor grammar and spelling in content

High Bounce Rate

What is a Bounce Rate? It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.

If the visitors exit your page without browsing further then your bounce rate will increase. When you have a higher bounce rate, the search engines will assume that your website is irrelevant or it doesn’t provide adequate information to the visitors.

Therefore, you need to add more relevant content, make your website more user-friendly and engage your visitors, so that you will be able to minimize the bounce rate.

Frequent Hosting downtime

If your website cannot be accessed by the search engine crawlers, it will not be indexed. This usually happens when your web hosting keeps going down frequently.

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If you are having any such issues, you are strongly recommended to change your web hosting service provider. Then you will be able to make your website visible for the search engine crawlers.

Duplicate content

You should never copy content from other websites and paste them on to your website. It is true that you need to have quality content to assure higher rankings in the search engine results page. But this doesn’t mean that you can copy content. Instead, you need to put efforts and come up with unique content that adds value to your audience.

If you find it difficult to come up with content on your own, you can seek the assistance of a professional to get the job done.

Links to suspicious websites

If your website has outbound links to suspicious websites, the search engines will not rank you in higher positions on the search results. It is important that you keep an eye on whether your website has links pointing out to suspicious, unethical and adult websites. If you find any, quickly disavow them.- How to Use Google’s Disavow Tool Correctly 

You also need to be vigilant on inbound links as well. If you notice any suspicious links, which you have not added, you will need to take appropriate steps to get them removed. This will let you minimize the damage caused on the website.

Poor website architecture

There is a strong relationship between the architecture of your website and the search engine rankings. That’s because the search engine crawlers find it as a difficult task to go through your website and properly index content if the site architecture is bad.

Therefore, you will need to spend your time and effort to come up with a proper architecture of the website. If you can do it, you will be able to secure amazing results in the search engine results.

Not Mobile Friendly

Most of the users in today’s world prefer to browse the internet via their mobile devices. The leading search engines tend to present mobile responsive websites to those users. If your website is not mobile responsive, it will not be seen by most of your potential customers.

Google has announced mobile friendliness as an important ranking signal. The change has affected the websites all over the world and made a significant impact on the search results. Optimizing your website to be mobile friendly will result in reaching scores of mobile users.

Lacks Depth in content

Your content should offer value to the readers. That’s why it is important for you to be concerned about the depth of content available on your website. Even if you post 10 articles in your website each day, you will not be able to secure top placements in the search engine results.

That’s because the search engines will reject your content because they don’t have enough depth. Due to this reason, you must extremely be concerned about the quality and depth of the content available on your website.

Over optimization

Website optimization should be done moderately. If you over optimize your website for the search engines, you will not be able to get ranked.

For example, most of the people tend to increase the number of keywords that appear inside content. In other words, they believe that increasing the keyword density is in a position to provide a tremendous assistance to them with securing better results in the search engines.

This fact is not true at all. If you do this, you will become a victim of keyword stuffing and won’t be able to get the website ranked. Therefore, it is important to use the keywords in your website in moderate amounts.

Too many 403 and 404 errors

If you don’t link the pages of your website properly, you will end up with 403 and 404 errors. These errors are in a position to create a negative impact on the search engine results.

Therefore, you should continuously audit your website and locate the broken links. Once you notice such broken links, you will need to take immediate steps to get them fixed.

Poor grammar and spelling in content

Having poor grammar and spelling in web content can also make the leading search engines reject your website from indexing in the top of the search engine results. Most of the website owners who live out there use article spinners to come up with content.

The article spinners just duplicate content. They don’t care about the quality of the content. Hence, you need to make sure that you come up with high quality, unique and manually written content on the website.

The post 10 Reasons why your website is not ranked on the search results appeared first on Griffon Webstudios.

Search Engine Optimization

Search engine optimization has four factors such as relevance, honesty, popularity, and indexation. There are SEO tools that can help with the indexation of the mobile app, such as Google Keyword Planner. Popularity is measured by the number of backlinks to the web app.

Quality content will not only deliver more value to the community and attract other websites; it will also bring more relevance. Being honest by not trying to cheat Google is important to avoid disappearing from the search engine’s index.

App Store Optimization

App store optimization or ASO works the same for Apple App Store and Google Play Store. It is important that you give a good user experience when they land on your app page. In the Apple App Store, the title must be short and descriptive. Keep it around 25 characters at most. The description should include the keywords, but it must be short and direct to the point. Keep in mind that Google indexes iTunes pages, and you should optimize your description with the best SEO practices.

The app page must have five screenshots and a preview video of around 15 to 30 seconds long. The Apple App Store allows users to define keywords for the app, so you should make the most out of the 100 characters. You should avoid using misleading keywords. For the reviews, use the feedback to improve the app. However, your goal is to get good ratings.

For the Google Play Store, it is important that you also keep the title short. The guide on descriptions is the same as that of the Apple App Store. Make sure that it includes all the features and important keywords because it affects the search engine ranking of the app.

The icon of the app is the first thing that users see when they search for it, and that’s why a lot of effort must be used to make it stand out from the competition. Google Play Store allows users to upload up to eight screenshots and a YouTube video up to 120 seconds long.

Search Engine Marketing

Search engine marketing or SEM is paid ads placed in search engine result pages. It should be part of your mobile marketing strategies. Before any SEM campaigns, you should first define your objectives, select the keywords, make create ads, create landing pages, and decide on your budget.

These are the things that you need to keep in mind if you want to launch a successful mobile marketing campaign. Search engine optimization, app store optimization and search engine marketing are important if you want your mobile app to gain a lot of users.

The post 3 Simple Strategies for Mobile Marketing Success. appeared first on Griffon Webstudios.

Statistics from think with Google place voice search at 20%. Users are interacting with smartphones more than their computers, and Google is trying to provide quality mobile-friendly websites. Therefore, content marketers need to focus on mobile users more.

What Are the Pros of Using Voice Search?

On a mobile phone, it’s quicker to ask Google a question than to do manual typing. In some demanding scenarios like when driving; you can’t type in the query for directions, but the voice search feature is applicable and safer. Also, you can accurately express what’s on your mind by talking; rather than typing it down.

An Expert’s Take on the Impact of Mobile Search

During the Search Marketing Expo in March 2016, BehshadBehzadi, a Principle Engineer at Google delivered the keynote speech on the prospect of mobile search. According to Behshad, the future of search is the creation of an online virtual assistant. He also demonstrated the strides made by the search recognition technology, which has a high accuracy rate and an advanced capability of comprehending natural speech patterns. For instance, the voice recognition algorithm automatically removes repeated words and stuttering in speech. It’s able to recognize the user’s intent and display relevant content.

The Google search algorithm can understand long questions, and give the user accurate information. An example you may ask Google what the weather condition will be tomorrow and get the weather forecast based on your location. The voice search app talks back to the user; it’s like having a conversation with a real person. You can also set alarms using the action feature; play music, call someone, or book a reservation –providing users with a hands-free experience. Google has also improved the integration of voice search with other apps for increased productivity.

How will the new trend impact SEO?

It will place more demand for unique content that Google can use to answer voice queries. To rank higher; websites should focus on adding more pages that target both short-keyword phrases and long sentences queries. Also, existing content would require rewriting to incorporate longer sub-titles. The use of location-specific keywords would also increase since Google is focused on helping users interact with their immediate surroundings better.

How can Marketers and Content Creators Gain from Increased Mobile Search?

Understanding the difference between voice queries and typed searches is important. When typing on the computer, users will be less descriptive and focus on specific keywords. However, in a voice search, the user is free to add more details to the query creating a longer phrase. Content marketers need to add detailed descriptions to the products focusing on using real-world phrases. It’s also important to incorporate more versions of the keyword phrase in the content.

Google wants to focus on providing the right user experience. The process of displaying search results is still the same. First, Google crawls the web and downloads web pages, analyses them, and stores them for retrieval during a search. What’s different is the focus on semantics or linguistic analysis in addition to the mobile-friendliness score. For better SEO webmasters need mobile-friendly sites; they will rank higher on the Google index. It’s also critical to avoid duplication of content and ‘spammy’ behaviors.

The reality of an online virtual assistant to automate daily mundane tasks is no longer a science fiction fantasy. In the future, instead of searching the web, we will be having a conversation with the internet.

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