Paid ads that pay for themselves
Is your ad budget buying clicks instead of customers? As a PPC management company and Google Partner, we run Google Ads, Microsoft Ads, Meta and LinkedIn campaigns tracked to the call, the form and the sale, so you see what a lead costs, not just what a click costs.
PPC management services cover the strategy, build and continuous optimization of your paid advertising. Instead of waiting on organic visibility, a PPC management agency puts your brand in front of high-intent buyers at the moment they search. Pay-per-click puts you at the top of the results the day a campaign goes live, and a badly built account spends just as fast on the wrong searches. Three things decide what each lead costs.
Keywords, match types and negative lists decide who sees the ad, and who never should.
An ad and a landing page that say the same thing, with one clear action.
Calls, forms and sales tied to the keyword, ad and page that produced them.
Why Griffon as your PPC management company: we are a Google Partner agency, you keep full ownership of your ad accounts with no hidden fees or black-box reporting, and one named strategist knows your account and answers for it. We pair ad copy with landing page conversion rate optimization (CRO), so return on ad spend improves from both ends. We run campaigns for law firms, real estate, ecommerce brands, health and wellness organizations and home improvement contractors.
Talk to a PPC strategist
01 / 04
A custom stairway builder. We redesigned the website and run their PPC.
Live PPC campaign
View the project ↗“We highly recommend Griffon Webstudios for their commitment to excellence and unwavering integrity.”
Arnold, Business Owner, Vintage Stairways
02 / 04
A manufacturer of aquatic workboats. We built their e-commerce site and run their PPC alongside SEO.
Live PPC campaign
View the project ↗“Their ability to adapt to shifting needs and evolving platform trends makes them a strong contributor to our ongoing efforts.”
Karla M., Weedoo Boats
03 / 04
A Florida firm practicing criminal defense, family law and personal injury. We run their PPC alongside SEO and social media.
Live PPC campaign
View the project ↗“I am 100 percent satisfied with their marketing service.”
Sasha D., Attorney, Dadan Law Firm
04 / 04
A renewable energy equipment distributor and installer. We moved their site from Wix to WordPress, redesigned it and run their ads.
Live PPC campaign
View the project ↗“Not only was the design service exceptional, but the post-launch support has been invaluable.”
David W., Owner, Castle Energy
Active campaigns, managed by our team.
Capture purchase-ready buyers on Search, Shopping, YouTube, Display and Performance Max, with targeted placement and smart bidding.
More on Google Ads management services ↗Bring back visitors who didn’t act, with personalized ads across the web, social and mobile, sized to your sales cycle.
More on retargeting ads services ↗Grow online store sales with clean shopping feeds, high-converting product ads and strict return on ad spend targets.
More on ecommerce PPC management ↗Win category searches on Amazon with strategic keyword bidding and a campaign structure built for Sponsored Products.
More on Amazon PPC management ↗Meta, Instagram, LinkedIn and YouTube campaigns with creative made for each platform.
More on Facebook advertising ↗GA4, the Meta Pixel and call tracking credit every call, form and sale to the ad behind it, on landing pages built for each ad.
More on conversion tracking ↗Every account follows the same five steps, run by one named strategist, with a progress update every week and a monthly report: spend, leads, cost per lead and the next tests.
Both have a job. Google Ads gives you visibility and leads as soon as campaigns go live. SEO builds organic traffic that keeps coming when the budget stops. Most businesses grow fastest with both: paid search captures demand now, and its search-term data shows SEO which keywords convert, lowering the cost of each customer over time.
It depends on your industry, margins, cost per click and goals. Many small and mid-sized businesses start with an ad budget between $1,500 and $5,000 a month, before management fees. Whatever the starting budget, tight bidding and negative keywords decide how much of it turns into leads.
Traffic and conversion data start on day one. Full optimization, including ad tests, negative keyword refinement, landing page changes and smart bidding calibration, usually reaches its stride within 30 to 60 days of data.
Account audit, keyword and audience research, competitor analysis, campaign build, ad copy and creative, landing pages, conversion tracking, bid management, remarketing, a progress update every week and a monthly report focused on leads and cost per lead.
Yes. You keep full ownership of your Google Ads, Microsoft Ads and analytics accounts at all times, with access to every campaign, metric and spend record. There is no lock-in.
By where your buyers are and what they’re doing. Google Ads for people searching with intent, Meta for demand and remarketing, LinkedIn for B2B decision makers, Microsoft Ads where its audience fits.
Tight match types, negative keyword lists, location and schedule targeting, audience exclusions and regular search-term reviews, so budget goes to searches that can turn into customers.
Yes. We set up conversion tracking through Google Analytics 4, the Meta Pixel, call tracking and your CRM, so you can see which ad, keyword and page produced each lead.
Yes. Griffon Webstudios is a Google Partner, which means our team keeps its Google Ads certifications current and meets Google’s performance requirements.
More ways we turn clicks into customers
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.
Fiaz or a strategist will reply, usually within two hours and always within one business day. If it's urgent, call +1 718 514 9507.