7-cost-effective-ways-to-market-your-business-online

7 Cost-Effective Ways To Market Your Business Online

When you run a business, every dollar counts! It’s not easy being a business owner, given the amount of responsibility needed to make it successful – not to mention all the money needed to get it off the ground, too.

So saving any money you can save is always appreciated, which is why you’ll definitely need these cost-effective ways to market your business online:

1. Learn the ins and outs of social media

Social media is a great way to gain tons of exposure for your business, but the best part is that it’s free! You can set up your business profiles for nothing and then create ads for however much you can afford to spend. Plus, social media is practically a necessity for all business.

But if you’re going to market your business on social media, learn the ins and outs of the platform to take advantage of all it has to offer.

94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).

2. Create a blog

Another cost-effective way to market your business online is to create a blog. You’ll be able to incorporate keywords, which will get you organic traffic if done properly. This costs nothing, just a bit of time and hard work to create quality content people will want to read.

3. Use SEO for your website

Besides a blog, you’ll want to incorporate SEO into your entire website so that it ranks higher on search engines. By making sure your website is primed for what search engines want, you’ll be able to better market your business.

4. Put out press releases

When your business does something that’s newsworthy, put out a press release. You never know who might be interested and pick up the new! There are also tons of websites out there that you can use to distribute your press release for cheap.

5. Join an online community

Whatever your niche is, find an online community and get involved. By posting on forums, you’ll be able to spread the word about your business.

6. Email marketing

Email marketing is a low-cost way to spread the word about what you’re doing, any promotions and anything else you feel your customers will want to know. By creating a weekly schedule, your customers will anticipate seeing your email in their inbox!

7. Referral Marketing

If your customers find value in what you offer, then they’ll have no problem in referring you to their family and friends. It’s a cheap and effective way to take your online business offline!

How-to-Evaluate-the-Effectiveness-of-your-online-marketing-campaigns

How To Evaluate the Effectiveness Of Your Online Marketing Campaigns?

Online marketing has become a great way to boost your brand awareness and sales, but how do you know if your marketing campaigns are actually working? Knowing how your online marketing campaign is crucial because it will let you know if you’re meeting your marketing goals and expectations (whatever they are).

With no real knowledge of how your online marketing campaigns are doing, you’re wasting time, money and effort. Before you even start your campaign, you’ll need to define a few variables to determine your metrics. This includes your objective, user context, target audience and the like.

Then based on these variables, you’ll be able to create specific call-to-action and associated assets that will yield trackable results. Here are some helpful ways on how to evaluate the effectiveness of your online marketing campaigns:

1. Total Website Visits

One of the easiest ways to track your online marketing campaign’s effectiveness is with how many site visits you got during the time period of the campaign. This will give you a rough idea if the campaign is driving the traffic you expected to your site.

2. Website Traffic By Channels Or Sources

You should be using your online marketing campaign on all your social media channels and any other places you can drive traffic from, such as blogs, forums and the like. To do so, give each source and channel it’s own unique link so that you can track it to see where the most traffic clicks came from.

Using Google metrics like Google Analytics and Google Webmaster Tools can help you determine where the most traffic came from.

3. Your Site’s Bounce Rate

The bounce rate of your website is the number of users that visit your website and then leave without performing any action. A high bounce rate means that there are flaws in your online marketing tactics.

Either it’s poor campaign targeting, weak landing pages, irrelevant traffic sources and the like. But whatever it is, your bounce rate means there’s a problem in your marketing that needs to be fixed for your next campaign.

4. Online Sales

If your online marketing campaign revolves around a product on your site, the number of online sales will help you figure out if you met your goal or not.

Even if you have brick-and-motor store, you can also track the sales of a particular item you mentioned in your online marketing campaign or see if your sales for the time period increased due to the online marketing campaign you created around more foot traffic.