Web Design Trends to Watch Out for in 2022

Web Design Trends to Watch Out for in 2022

Any website development agency will tell you that staying up to date on the latest web design trends is essential to maintain or grow your online presence. You want to appeal to your consumers with all the newest media and optimization strategies possible to differentiate your brand from the competition.

Here are a few trends to watch out for in 2022 that will help keep your online presence top of mind for your past, current, and future visitors.

Speed Matters

Our attention spans are not what they used to be. Your visitors want engaging design and attractive colors within milliseconds of landing on your website’s front page. They want to get the information required as quickly as possible. That means load times, image optimization, content placement, and other speed-boosting factors are going to be highly relevant to website development agencies as they re-design and adapt sites for the upcoming year.

It’s All About Personalization

There are so many modern tools at your disposal for creating an intimate experience with your customers. You can have content that is specifically designed to show up for specific sectors of your target market. This way, whenever they visit your website, they first see the most relevant data that speaks to their detailed user profile.

Website Personalization

There is nothing wrong with crafting content for consumers based on their tracking histories, locations, and previous interactions with your business. This offers a more personalized experience that builds upon brand loyalty and customer relationships. The more they enjoy your service, the more likely they will refer your business to their friends and family.

Cleaner Design

Don’t be surprised if the local website development agency you work with suggests leveraging more white space or a cleaner overall design for your site. This web design trend not only provides your consumers with a more mindful experience that is easier on their eyes, but it also works well with mobile responsiveness. As most modern consumers are using mobile devices to search for their favorite brands, it only makes sense to design a website that will be more attractive on their platform.

Storytelling and Multimedia

The world is finally embracing the power of a story in marketing strategies. Web design trends in 2022 will use social media integration to craft a compelling narrative to expand customer relationships. This storytelling will and should involve a lot more video content. Users spend 88% more time on pages with videos because that form of media is visually appealing and conveys your brand messaging in a simple and engaging way.

How to Adapt

If you are looking to stay relevant in the upcoming year with your online presence, hiring a professional website design agency is a great way to integrate the latest web design trends. They will have the industry knowledge to upgrade your site design and leverage new tech so you can continue offering high-quality service and products to your customers with as little interruption by your competitors as possible.

5 Branding Elements of a Website Design

5 Branding Elements of a Website Design

A website design is often the first impression that a company has with potential customers. It’s what they see, and decide whether or not to continue browsing the site. That’s why it’s important for your branding elements of a website design to stand out. You don’t want people ‘walking away’ the moment they see your homepage! Here are five branding elements that make up effective web designs:

Logo

One of the most important elements of a website design is the logo. This element is often the first thing seen by visitors, and it needs to be clear, memorable, and unique. The logo should represent your company in a way that captures what you have to offer from an industry standpoint as well as from a personality perspective.

When building a logo, it’s important to consider how it looks in both black and white. This will help you make sure that the logo is still effective when printed on a brochure or other collateral materials before investing too much time into designing.

Below are some tips for designing an effective logo for your site:

  1. Use a timeless font style.
  2. Include brand colors in the logo to make it recognizable and memorable.
  3. Consider how your logo will look on business cards, brochures, and other marketing materials before designing for the web.
  4. Make sure your company name is included prominently so that people can find out who you are if they don’t want to explore any further into your site after viewing the homepage design.

Images

Images should be used sparingly when building a website design but can offer an effective way of adding personality or depth to a page with minimal effort from visitors’ perspectives. Ideally, images should support rather than distract from content on pages; however, depending on what kind of information you’re posting, images can be very beneficial for conveying certain messages. The image from a video of this website clearly tells that what it offers and how people can benefit from “selling my used laptops”.

When placing images on your site’s pages, make sure they don’t detract from the content or take up too much space in relation to an article’s primary headline and text. There is a wide range of options when it comes to what kind of image you decide to use — whether that be stock photos purchased through sites like Getty Images, downloading them from loyalty-free sites like Pixabay, or taking pictures with your smartphone camera and editing them before uploading them.

If designing for one specific page where lots of visual information will appear (such as a landing page), then investing time into finding attractive imagery may be worth your while; however, if you are using only one photo per post, then buying inexpensive stock photography would probably be sufficient.

Typography

A website design should be easy to read and navigate, so it’s important that the typography is well considered. There are a variety of factors to keep in mind when considering font styles for your site — including whether mobile responsiveness — which is today an integral ranking factor.

Typography can also play into how professional your brand looks. If you want customers to feel like they’re getting value for their money without even signing up to your site, consider using serif fonts (which look more traditional) instead of sans-serif ones (which tend to be associated with tech companies). Below are some tips for designing effective typography:

  • Pick one typeface and stick with it throughout your site as much as possible. -Consider what kind of message you want to communicate with your typestyle, and then choose a font accordingly.
  • Limit the number of fonts on each page to two or three at most.
  • Make sure that every word is spelled correctly – nothing will kill an otherwise well-designed site quicker than a poorly written copy!

Layout Elements

A layout consists of all of the elements used in designing how content appears on a website, like photos, graphics, text boxes, videos — anything visual really. There are four main types: grid layouts; mosaic layouts; overlapping layouts; and photo collages (or card decks). Grid layouts use columns for organizing information evenly across widths while mosaics organize imagery by size and have more variety in their arrangement patterns.

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Overlapping layouts are similar to mosaics in that they’re organized by size, but the elements overlap each other rather than being stacked neatly one on top of another. Photo collages consist of an arrangement of photos or videos that is often more eye-catching and creative in order to represent a certain theme.

Layout plays into how professional your brand looks. Therefore, make sure you present it in the best way possible.

Colors

Of course, the colors used on your website are important to consider. If your business already has established color schemes, then it would be wise to maintain those when designing your site so as not to confuse your customers and make them think they’re visiting an entirely different company’s page. Otherwise, try out various combinations of complimentary shades in order to create a sense of cohesiveness throughout all parts of the design process – from text boxes down to images.

Author Bio

Jessica Thomas hails from a small town in Texas. She has a degree in Psychology but pursues her passion for writing. When not writing she likes to spend her time cooking and travel the world.

Web-Design-or-Web-Content-What's-More-Important

Web Design or Website Content- What’s More Important?

When your business is marketing its products or services, the most common question you hear is “Do you have a website?”. Websites are no longer just a fancy addition to your business, they are a necessary tool for your business existence.

The quality of your website can have a great effect on your business. However, building and maintaining a website isn’t as easy as it may sound. It is a time taking process and you need to have the most effective web design tools and content in order to outrank your competitors.

There has always been a debate in the business world about the importance of web design and website content. Some believe web design to be more important while others are of the opinion that website content is more important than web design.

Both website design and website content bring a lot of important points to the table. Let’s take a look at the benefits you can enjoy by focusing on each one of them.

The Role Of Web Design

Website is always the face of your business in the online world. It is crucial to make sure that it’s responsive, unique and relatable to your brand. If you miss out on decent web design, you would not be able to retain your website visitors or provide a good experience to your customers trying to access from different platforms like mobile phones and tablets.

A simple flaw in web design can actually make customers lose interest in your product or services. The time it takes for the pages to load and the ease of navigating between pages act as some of the important factors in determining the reliability of your brand online.

How Crucial Is Website Content?

A website is nothing without high-quality content. You can build any number of pages you want while designing the website but if there is no impactful content it makes no impression on your website visitors.

Content is always the king and you should treat it right. Though web design can be important for optimizing your website online, web content can directly impact your SEO strategy. By using the right keywords you can improve your website’s ranking and increase traffic to your business website. Content is directly responsible to bring in customers and make your website visible to potential customers.

Content and Design are important however one does not have an advantage over the other. If you have a great web design with poor content, it will affect your business negatively. The same will happen if you have great content with outdated website design.

So in order to optimize your website, you need to focus on both web design and web content and there should be a resonance between the two. Try to invest in both and make sure to start putting up content on the website when you are designing it. Don’t wait until your website is done. Let the design and content work their magic together.

If you want to have the best web design and amazing content on your website then it is highly recommended that you hire the best web design company that can solve your problem. In addition to that, you should also hire a professional content writer or a company that can help you with high-quality content for your website.

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Effective Ways To Increase Your Website Conversion Rate

Driving increased viewership to a website is only half of the equation. Growth potential represents the opportunity of converting an audience into active customers. A high conversion rate is what truly separates the successful eCommerce site from competitors.

Brand Awareness

It begins with establishing brand awareness and associating desirable qualities and traits with your company. Building a brand requires dedication ushering decisions along the way that lines up with the overall goals and values. Ideally, these values relate to the active customer base.

As an example, the strong push towards cleansers using organic ingredients. By aligning company values with that of the consumer you elevate the overall appeal of the product. Certain values carry connotations.

In the case of the organic cleansers, customers may associate increased health and wellness, environmentally conscious, and lack of harmful substances with the product. The brand instantly conveys these qualities to the customer. Which fuels the primary focus of building brand awareness.

There are many ways to grow awareness. Social media plays a significant role in curating buzz words. Leading customers to search certain terminology when looking for products within that category. By properly implementing SEO you can unlock immense potential.

Your brand can be catapulted to the top of results with the appropriate association. Dominating mindshare in the category through increased relevance based on search terms. Individuals are driven toward your products with the intent of purchase. The next step is converting those individuals to active customers.

eCommerce Conversion Rate   

This coveted metric embodies the power of a company’s ability to turn potential customers into active customers. This is achieved by increasing viewership with higher purchase probability. There are a number of ways to influence this metric.

Targeting the appropriate audience. Implementing enticing advertisement. Offering desirable quality products. The latter is normally established while the former two leave the great potential for growth.

You can deploy two of these methods simply by implementing a proper SEO strategy. As an advertisement that aligns with an appropriate customer base SEO has earned a primary focus for increasing eCommerce conversion rates. By infusing potential customers with a higher likelihood to covet the products offered. Thus, increasing the odds of sale while increasing overall viewership and company traffic. A tried and true recipe for success. 

Increased ROI

Return on investment is equally important. Larger returns allow businesses and companies to continue funding their growth. Investments that do not yield substantial returns greatly reduce the speed at which growth is achieved.

For marketing, the idea is to invest with a clear impact in mind. The dollar figure invested should have a corollary increase in conversion. Not just in viewership or audience. Results should be tangible. Meaning and increased investment should yield higher sales.

SEO marketing has been proven to provide excellent ROI. Utilizing very little capital for significant increases to overall sales. Get the most out of every dollar with SEO services.

Your website can benefit immediately by addressing and implementing these categories with proper guidance.

Tips-to-Choose-the-Best-Webdesign-Company-in-New-York

Tips To Choose The Best Web Design Company

As a web design company in New York, we see our fair share of website monstrosities. Sloppy design, low-resolution imagery, terrible user interface, the list goes on and on.

We understand the desire to shape your online presence on your own. Creating with the best of intentions. Unfortunately, the end result seldom represents the quality of the company. Web design companies exist to deliver an end result you can be proud of. A website worthy of carrying the company name. In the search for the right web design company, these are the things to consider.

Web design

Building a website requires insight into the operation of the operating company. Each design is created to capture the essence of the company that the online space is emulating. In short, a well-designed website operates within the confines of the requirements provided.

By addressing and assessing these requirements you can focus on creating a personalized online presence that suits your needs and desires. Different purposes can often shape fundamental building blocks of the website.

With overall purpose informing each detail. From presentation to operation. The intended audience plays a significant part in interface and design. Creating a cohesive and comprehensive interface remains at the forefront of every design. The goal is to serve all audiences regardless of computer competency in order to maximize interaction.

Website Development

The design is merely a starting point. Development is required to grow and sustain. Remaining current and embracing the online space is crucial for continued success. Amassing an audience can be a slow process, build quality content to encourage repeat interaction.

Removing the hurdles for customers should be your primary focus. eCommerce websites rely heavily on simplistic design with a personalized touch. Leaving customers with a feeling that the company and product are unique to them. This fosters a relationship between company and consumer. Keep that relationship strong by improving their overall experience.   

Most modern website designs incorporate scalable builds for mobile interface. The frustration of perusing a website ill-formatted for mobile use is no longer acceptable considering their universal usage. All of these factors come into play when planning your website.

Adaptability is crucial in the online space. Innovations are released at a rapid pace with trends exploding onto the scene. Remaining current keeps your audience engaged and happy. Resulting in continued usage while building a reputation for dependability. 

Choose the Best Web Design Firm

The art of web design is capturing the beauty in purpose. Building every element in support of the whole. Achieving the vision of the company and offering proper representation in the online space.

Griffon Webstudios prides in our ability to create personalized websites for our clients. Built on years of dedication mastering our craft. Still filled with the hunger to learn more to maintain our status as the premier web design specialist. We cater to the requirements of businesses big and small. We are honored by the trust placed in our ability.   

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What are the latest website development trends?

If you are an online business or have a business website along with your store, you need to keep up on all the latest trends in website development in your niche.

A web design company can guide you on the emerging trends and help you implement any feature you need for your business on the web.

The following are the most expected website development trends for 2019:

Voice search

2019 is seeing the start of the era of voice search. All smartphones and even things like TV remote controls, computers, laptops, and tablets are now equipped with some sort of voice-activated controls or a digital voice assistant like iPhone’s Siri or Android’s Google Assistant. Why are these technologies so popular?

For one thing, they are so easy to use. Talking is something even children and older people both understand. Therefore, it’s simple to learn to interact with voice-activated search options.

Plus, they are not expensive. They are already included in the cost of most devices, and even the up and coming voice activated speakers on other devices are only running around 50 bucks to buy to expand the items that use them.

Plus, voice search is popular in e-commerce and therefore useful to all types of businesses on the web. So, if you want to stay relevant in your niche, you must optimize your site with voice search functions.

WebAssembly

When developing an app for the web, performance often gets compromised. JavaScript limits cause calculations to be slow, and that causes performance issues. It’s the reason so many games and even powerful apps only work as native desktop computer programs.

Enter WebAssembly. This is a new format that strives for performance just like native desktops can deliver. By using it you can compile the code in a programing language and turn it into bytecode so it will run flawlessly in a browser.

WebAssembly code gets executed quicker than Javascript, so vital portions of an app that control its performance can be written in whatever program language works best. WebAssembly controls browser execution, so it saves costs involved with performance issues.

The only problem currently is that WebAssembly isn’t supported by some of the browsers out there, but that is expected to change shortly. Talk to your web design company and see if they can help you find ways to use this new exciting feature.

Machine Learning

Artificial intelligence, which includes machine learning, is active in many of our Internet activities every day even if we can’t see it.

Machine learning works with software to improve performance and it doesn’t need any direct input from the web developers. It does this by analyzing incoming information, detecting patterns, making decisions and improving its work.

By enabling natural language and image recognition, it will improve your users’ browsing experience. It lets the computer system interpret the information and then use it to make decisions grounded on that information. It’s already being used in niches like healthcare, education, finances, and more.

So, if you want your company to stay ahead in today’s AI world, hire the best web design agency to get the job done for your business.

Progressive web apps (PWA) and Accelerated mobile pages (AMP)

This is yet another website development trend peaking now. Google ranks web applications which load the fastest on a mobile device. So, you need to use a web design company to help you determine if it is best for your business website.

What does it do? For one thing, it makes webpages load faster. Webpages that use PWA mimic a native mobile experience for users. Plus it isn’t expensive.

Users can actually enjoy top experiences and not even realize they are using their browser to do it. Businesses can use it because it is commonly used in e-commerce apps.

An accelerated mobile page (AMP) only works with static content, but it loads quicker than normal HTML content. It gets rid of all the fancy elements and users are left with just vital data like text and images. So, it’s great for bloggers and those websites that only publish news.

So, talk to your web design company and ask if adopting either of these new trends will help grow your business and make it more successful.

Motion UI

Motion design is a big web design trend for 2019 and beyond. Its minimalistic design united with classy interactions look great and get your user’s attention. Website elements like page header transition, animated charts, animation for backgrounds, hovers, and things like modular scrolling.

These help website owners show their own styles and can be used to entertain your users, etc., and all that helps your site rank farther up in the search engine query results.

Virtual Reality and Augmented Reality

The joint market size of Virtual Reality and Augmented Reality is expected to be worth more than 200 billion dollars in the next couple of years. Augmented Reality enhances the look at the virtual world while Virtual Reality immerses the user into a digital world via special headsets.

500 million VR headsets are expected to be sold by 2025. (Piper Jaffrey)

Lots of businesses are investing loads of cash into these two technologies. They are expected to be big this year and get bigger as the years go by. Therefore, you must get a website development company near you to help you find a way to use these emerging trends.

Smart Chatbots

Nowadays it’s commonplace to “talk” to a chatbot as if it were a real person to get advice, information and more on many websites. They have gotten better and more sophisticated and now are great ways to handle interaction with clients.

Now that there is better AI and better Natural Language Processing methods, chatbots are more common and smarter than ever before.

A chatbox can help businesses scale their operations and personalize customer interactions, so in 2019 and beyond, your business needs chatbots integrated into their website designs.

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How To Get More Organic Traffic To Your E-Commerce Website?

There are many ways to get traffic to your e-commerce website, without having to pay for ads. Your business may not have a budget to spend on Facebook, Google or Instagram ads because you’re still starting out, or focusing your budget on other aspects of the business.

You don’t have to spend any money on growing your e-commerce website traffic – you just need to know how to do it organically! Organic traffic may sound like a challenge, but here are a few tips on how to accomplish this goal.

Here are the 3 most crucial factors to get more organic traffic to your e-commerce website.

1. Create Quality Content

The first thing you’d want to focus on is creating unique content on each of your product pages, homepage, and blog. By creating relevant content, people find value in your website and when it is mixed with vital keywords, search engines like Google will find more relevancy in your content and rank your page higher, allowing people looking for key terms to find you on the first few pages which leads to increase in organic traffic.

One easy way to do so is with product reviews and blog posts. By allowing your customers to submit reviews, you can leverage their words into sales to convince new website visitors to convert. You’ll also want to highlight the reviews on your site’s home page so it’s the first thing new visitors see.

Fresh content and regular blog posts will keep your potential customers more engaged with your brand, website and thus value the information you provide them.

2. Have Dynamic Meta Descriptions To Increase Organic Traffic

Your site’s meta descriptions are very important as they appear directly below the page title. Even though Google often doesn’t read what’s in a meta description, customers do and it’s the only other information besides the title and URL that appears on the search results providing them enough reasons to visit your website.

Writing engaging meta description is important for readers to visit your e-commerce store.

The 70-80% of search engine users are ignoring the paid ads and are only focusing on the organic results

3. Make Your Site’s Speed A Priority

Speed is actually a decisive factor for ranking on Google so you need to make sure that your e-commerce site loads in under four seconds (as well as all of its pages). The faster your site is, the better chance it has to rank on the search results.

You may also have to constantly monitor the load time, bounce rate and time spent on the site to really get a clear understanding of the health of your website.

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How to Reduce Shopping Cart Abandonment with a Seamless Checkout

It has happened to all of us. We pick products on a website, add them to the shopping cart and for one reason or another, finally, we do not buy and the order remains in the limbo of unpaid orders.

Facing the abandonment of a shopping cart by customers is something that creates a lot of insecurity in online stores. It is also a problem for many online business owners.

Fortunately, more and more studies reveal the different reasons why abandoned carts appear, which allows companies to improve the sales process and adapt it to improve the conversion rates in their stores.

Reasons for having abandoned carts

There are many reasons why consumers abandon full shopping carts in an online store. Although, a difficult navigation or a complicated interface to use are some of the main reasons for the abandonment of the shopping cart.

The following are also some of the major reasons shopping carts are abandoned:

1. The inability to save in order to validate later
2. The number of shipping costs is not visible
3. The impossibility of contacting customer support
4. The impossibility of using a third payer
5. The volume of information requested is too high
6. The complexity of the payment process

 

 

 

 

 

 

 

Seamless checkout tips that can solve the problem of abandoned carts

We will discuss the issue of how to reduce shopping cart abandonment in your online store. Fortunately, more and more studies reveal different reasons why this happens, which allows companies to improve the sales process and adapt to improve the conversion rates in their stores. We have tried to collect the potential solutions that can be helpful in creating a better experience for your shoppers.

1. Quality customer service

We must pay special attention to communication with the client. E-commerce creates a new way of relating to the consumer, a relationship that is essential for the purchase process to be formalized successfully. The customer service is key. It has to be accessible and impeccable, we must realize that it is the only “contact” the client has with the company, so, even if it is virtual, it must provide adequate trust and demand from the client.

It is proven that when customer support is available at a single click, the abandonment of the shopping cart is reduced by 30%.

In the United States, 21% of online shoppers prefer a chat conversation with the company’s own support.

The ability to respond and the need for more information from the users have made companies to rethink their sales process and a bring a change in their strategy. The importance of knowing each client individually and building a lasting relationship will ensure better sales numbers.

2. Free shipping or discounts

Many online buyers abandon their shopping cart either due to a high shipping cost or the seller has not mentioned about it during the entire purchase process, which may be an unpleasant surprise when they find it at the checkout page.

Also, keep in mind that customers are more likely to buy more products when you offer Free shipping.

3. Show the break-up of the cost

In the shopping cart, there must be a clear break-up of tax, shipping cost, and the final price, as it can mean a considerable difference that causes the customer to abandon their purchase.

Not indicating the final price on the products until the end of the transaction, can shoot the number of abandoned carts on your website

 

 

 

 

 

4. Shopping cart must always be visible

Keeping it this way reminds customers to buy. Sometimes the product itself could distract the buying activity so a visible shopping cart will bring the customers to engage with the website.

5. Give them fewer steps

The customers are there to purchase, not just to fill out some irrelevant data. This may seem obvious, but there are still thousands of stores that put obstacles to their customers by adding an increasingly longer purchase process. You should minimize the number of clicks and make the customers buy the product at ease.

Analyze the heatmaps and study the behavior of your website visitors to know where you are failing.

6. Offer several payment options

You need to provide the clients with all possible payment options. The ideal thing would be to be able to pay by credit card, by conventional methods such as bank transfer or counter-reimbursement, by Paypal or even other more alternative methods.

There are many payment alternatives, the more the better. This will eliminate one of the most important barriers that a consumer would encounter.

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10 Reasons why your website is not ranked on the search results

If you have a website, your ultimate objective is to get it ranked on the leading search engines such as Google. Unfortunately, most of the website owners out there in the world struggle hard to get their websites ranked. If you don’t experience any positive results in getting the website ranked, you need to take a look at the reasons behind it.

Here is a list of 10 prominent reasons that indicate why your website is not getting ranked on the search results.

1. High Bounce Rate
2. Frequent Hosting downtime
3. Duplicate content
4. Links to suspicious websites
5. Poor website architecture
6. Not Mobile Friendly
7. Lacks Depth in content
8. Over optimization
9. Too many 403 and 404 errors
10. Poor grammar and spelling in content

High Bounce Rate

What is a Bounce Rate? It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.

If the visitors exit your page without browsing further then your bounce rate will increase. When you have a higher bounce rate, the search engines will assume that your website is irrelevant or it doesn’t provide adequate information to the visitors.

Therefore, you need to add more relevant content, make your website more user-friendly and engage your visitors, so that you will be able to minimize the bounce rate.

Frequent Hosting downtime

If your website cannot be accessed by the search engine crawlers, it will not be indexed. This usually happens when your web hosting keeps going down frequently.

Best Web Hosting Services in 2018: Reviews & Comparison

If you are having any such issues, you are strongly recommended to change your web hosting service provider. Then you will be able to make your website visible for the search engine crawlers.

Duplicate content

You should never copy content from other websites and paste them on to your website. It is true that you need to have quality content to assure higher rankings in the search engine results page. But this doesn’t mean that you can copy content. Instead, you need to put efforts and come up with unique content that adds value to your audience.

If you find it difficult to come up with content on your own, you can seek the assistance of a professional to get the job done.

Links to suspicious websites

If your website has outbound links to suspicious websites, the search engines will not rank you in higher positions on the search results. It is important that you keep an eye on whether your website has links pointing out to suspicious, unethical and adult websites. If you find any, quickly disavow them.- How to Use Google’s Disavow Tool Correctly 

You also need to be vigilant on inbound links as well. If you notice any suspicious links, which you have not added, you will need to take appropriate steps to get them removed. This will let you minimize the damage caused on the website.

Poor website architecture

There is a strong relationship between the architecture of your website and the search engine rankings. That’s because the search engine crawlers find it as a difficult task to go through your website and properly index content if the site architecture is bad.

Therefore, you will need to spend your time and effort to come up with a proper architecture of the website. If you can do it, you will be able to secure amazing results in the search engine results.

Not Mobile Friendly

Most of the users in today’s world prefer to browse the internet via their mobile devices. The leading search engines tend to present mobile responsive websites to those users. If your website is not mobile responsive, it will not be seen by most of your potential customers.

Google has announced mobile friendliness as an important ranking signal. The change has affected the websites all over the world and made a significant impact on the search results. Optimizing your website to be mobile friendly will result in reaching scores of mobile users.

Lacks Depth in content

Your content should offer value to the readers. That’s why it is important for you to be concerned about the depth of content available on your website. Even if you post 10 articles in your website each day, you will not be able to secure top placements in the search engine results.

That’s because the search engines will reject your content because they don’t have enough depth. Due to this reason, you must extremely be concerned about the quality and depth of the content available on your website.

Over optimization

Website optimization should be done moderately. If you over optimize your website for the search engines, you will not be able to get ranked.

For example, most of the people tend to increase the number of keywords that appear inside content. In other words, they believe that increasing the keyword density is in a position to provide a tremendous assistance to them with securing better results in the search engines.

This fact is not true at all. If you do this, you will become a victim of keyword stuffing and won’t be able to get the website ranked. Therefore, it is important to use the keywords in your website in moderate amounts.

Too many 403 and 404 errors

If you don’t link the pages of your website properly, you will end up with 403 and 404 errors. These errors are in a position to create a negative impact on the search engine results.

Therefore, you should continuously audit your website and locate the broken links. Once you notice such broken links, you will need to take immediate steps to get them fixed.

Poor grammar and spelling in content

Having poor grammar and spelling in web content can also make the leading search engines reject your website from indexing in the top of the search engine results. Most of the website owners who live out there use article spinners to come up with content.

The article spinners just duplicate content. They don’t care about the quality of the content. Hence, you need to make sure that you come up with high quality, unique and manually written content on the website.

Importance-of-User-Experience-in-your-Business

Importance of User Experience In Your Business.

User experience encompasses all efforts you put on the website in order to make it attractive, user-friendly and interesting to visitors. Visual appeal and usability have the largest influence on people’s first impression of a brand. And these initial impressions can last for years.

First impressions are 94% design-related. Don’t get me wrong, quality content matters. A lot. But even the best content is rendered powerless when it’s embedded in poor design.

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A good user experience should entail value, usability, ease of navigation and a functionality which provides the website visitors with a positive impression. Cheap is expensive, Do not compromise on average design and functionality to save cost.

Ask yourself and your staff the following question: Have we logged in and changed anything in the last month? Six months? Year or more?

The longer that period is, the more likely your site is outdated and that goes double if no one can remember the logins to get into the website.

Reasons why user experience matter to your company.

Mobile factors

In the current scenario, mobile phones account for 52.2 percent of everyday web traffic. This means you should design your website to accommodate mobile users or else you will be serving less than half of the web users. Most companies are quickly adopting mobile-friendly website and marketing strategies to boost their sales.

User Behavior

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

User BehaviorHere’s a sad scenario.

A prospective client is referred to you by a friend, family member or client. Before they contact you, though, this person does what everyone else does — they visit your website to learn more about who you are and what you do.

But then, silence. They don’t call for an appointment. They don’t email you. Nothing.

Apparently, your warm lead just turned cold. What happened?

Easy. Your website scared them away.

Instead of giving them the confidence that you know what you’re doing and you can actually help them, your site did just the opposite. It created doubt, uncertainty and a general feeling of uneasiness about you and your company.

So they quietly click the back button on their browser and decided to look elsewhere. Probably to one of your competitors that offers inferior services to yours, but has a better website than you.

Bringing clients on board is already tough. Don’t make it even harder by having anything lesser than an exceptional website that drives them away.

Referral to other users

When your website leaves a lasting impression on the minds of the users there is a huge probability that they will pass on the good name to their friends hence increase traffic to your site.

People are 4 times more likely to buy when referred by a friend.- Nielsen

user experience referrals

With limited time and higher stakes than the general consumer, business leaders have to be sure that they’re making the right decision. And many of these top-level business people already know that referrals are worth their weight in company gold.

84% of B2B decision makers start the buying process with a referral.

With the right tools, your organization can implement a structured process for monitoring, tracking and rewarding your customers. And over time, campaign analytics can show you key areas of the referral funnel that need improvement.

Sites efficiency

If you can customize your site in such a way that it simplifies processes and saves the users time, you will definitely create a great user experience. If a task initially took five minutes but your system performs it in two minutes people will definitely opt to use your site. The ease of your site is also an important factor to consider.

The ability to increase sales

One of our clients runs an e-commerce business and they faced a situation where more than 60% of the users exit the page after adding the items to the cart.

After some research, it was discovered that there was a form that the customers were supposed to fill before checking out and it was putting most of them off.

In order to make sure that you don’t face such user experience nightmares, you should ensure that your site has a smooth workflow and the user should not be introduced to a new task after every click.

Elements of a successful User experience.

Most people always assume that user experience only entails design and colors of your site, well there is a little more than that. A positive user experience must incorporate the following elements.

Value

What are your customers getting from your website? What value are your services adding to their lives? Are you solving their business challenges? These are the basic questions which should be answered when developing a perfect User Experience strategy for your site.

Usability

Good usability is not attained overnight. Your website should consist of clear, credible and relevant information that provide answers to all the questions your visitors are yet to formulate.

Navigation

Customers definitely hate a lot of ‘next buttons’. You should, therefore, reduce the number of clicks to find out what they are looking for. The layout of your site also plays a key role in ensuring that your site offers a great user experience.

Functionality

A website without functionality is a one-way street. Since the Internet is designed to allow more than one channel of communication, it is pointless to have a website that does not provide some form of visitor interactivity.

Your site should be straightforward about the services you offer. Customers should not wonder what you are specialized at and be able to see it at the first click.

user experienceAdaptability and Design

Your website should be goal oriented without distraction to the buyers. It is always easy to deviate from your goal when on the internet; your website design should not be the reason the users will get distracted from what brought them there in the first place.

It should also adapt to all devices that use internet be it phones, tablet, iPad or even desktops

  • 57% of internet users say they won’t recommend a business with a poorly designed website on mobile
  • In 2017, mobile eCommerce revenue accounted for 50% of total U.S. eCommerce revenue
  • Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device
  • Average smartphone conversion rates are up 64% compared to desktop conversion rates

 

Impact of User Experience in Return-on-investment (ROI)

Research shows that your ROI increases rapidly with an increase in your investment in better design. Every 1 dollar spent on UX has a $100 ROI.

A good example is the ESPN which saw its profits increase by 35% after taking into consideration its fan base suggestions on how they wanted the site’s homepage designed.

It is important to ensure that you offer the best experience for your clients. This can get you a better website traffic, generate sales and an increase in ROI.