If you want to remain competitive in today’s marketplace, you must have a digital presence. Even essential services like electric companies or waste management services rely on websites for better customer interactions and updates on outages or storm damage.
As a business, you want a centralized location that differentiates your operations from the competition. Where brand building is cultivating a consistent message using images, videos, and copy to support your initiatives, you are able to better manage customer relationships. Through brand building, you are fostering trust that you are who you say you are and can deliver on your organization’s promises.
Web Design in Branding
One of the most crucial tools in this initiative is a website. Web design is more than where you put the contact form for your customers. When the website is professionally designed, mobile responsive, and streamlined for your brand identity, it creates a memorable experience that ensures your visitors, clients, stakeholders, and anyone else pass on to their friends, family, coworkers, and acquaintances online and off.
At the core of this is branding. You want consistent logos, colors, and copy that reinforce your values. Every single element on your digital profile must be aligned with your branding. From the typography you use on an FAQ page to the layout for mobile users, you want to create a narrative that informs people about your business, encourages long-term engagement, and converts leads to loyal brand ambassadors.
The Perfect Balance
So, how does a web design team like ours at Griffon Webstudios accomplish this balancing act between brand and web design?
- Help create the framework for your business to establish a strong brand identity that stands out from the competition, so you get more visitation.
- Build trust and credibility through a professional, mobile responsive design demonstrating your active online community participation.
- Enhances your target audience’s experience with your brand by shaping how they interact with the unique attributes and values you wish to present (consistent visuals, intuitive navigation, etc.).
- Strengthening the connection between you and the audience by focusing on a positive experience through your website (aligned with your branding).
There are plenty of other examples, like driving your marketing goals through consistency and brand recognition. The better you can help support those positive emotions viewers have about your website, the more likely they will “recall” your brand in an effective way when they need your products or services.
66% of people prefer to look at a beautifully designed website if given 15 minutes to consume content- WebFX
At the end of the day, it all comes back to ensuring your brand is represented professionally, cleanly, and user-friendly. This way, prospective partners and clients can access the information they need to complete a sale or initiate a conversation.
The Challenge
The challenge is that the online world is constantly evolving. You never know when a passing digital trend becomes an industry standard. In these cases, you do not want to leave your branding initiatives to someone without the experience needed for a rewarding online experience.
If you want a fully supported website aligned with your current brand-building identity and online presence, reach out to our team at Griffon Webstudios. We operate in the heart of New York and are acutely aware of the importance brand plays in developing a fully immersive website. Give us a call today, and let’s schedule a consultation for your needs!
