What should be your long term social media plan?

What Should Be Your Long-Term Social Media Optimization Plan?

The primary goal of your social media strategy should be to grow your business through improved customer relations. However, the long term requires more care and consideration. You are trying to transform mildly interested leads into loyal brand ambassadors, and that requires consistency, reliability, and trust.

 

Social media can be the most effective way to raise awareness and drive engagement with your business, but you’ll only get those results if you have a solid plan. This article will help you think through the details of creating a long-term social media strategy that will drive actual business results.

 

Choose Your Social Media Platforms Carefully

You want to publish on the platforms that are most relevant to your business, and you want the audience demographics of each platform to match your target market.

 

For example, if you have a trendy cookie bakery located in an urban setting, you may want to use TikTok or Instagram that cater to a younger audience. Whereas a local community pet supply store may be better suited for Facebook or Pinterest with older buyers who have established lives.

 

Create a Publishing Calendar

Your publishing calendar is the most essential tool of all. It’s a master list of everything you need to publish on social media, organized by date and time. It gives you the framework and structure required to ensure you have a consistent content posting system so your clients will frequently return to engage with your brand.

 

Each person spends an average of 2 hours and 25 minutes on social networks and messaging. (GlobalWebIndex)

 

Take an Editorial Approach to Content

You’ll want to take an editorial approach, meaning that you’ll decide what kind of content you publish before putting it out there into the world. Just posting whatever crosses your mind at the moment is not going to do the trick. You need to focus on the needs of your customers and your branding. Niche down whenever possible and try not to force going viral. Stick to the content you know will work.

 

Create a Strong Brand Identity

You should have a strong brand identity. A strong brand identity is consistent across all platforms and channels, memorable, attractive, unique, and based on your company’s values. It’s not just what you say to people. It’s how you say it.

 

A good social media strategy will include guidelines for creating content that conveys brand messaging in an engaging way that consistently drives awareness and engagement with your target audience. Hiring social media optimization experts is a sure way to develop this skill.

 

83% of marketers believe the quality of social media posts is more important than the quantity. (HubSpot)

 

Create Custom Visual Content for Each Platform

Visual content is a powerful tool in social media marketing. A picture is worth a thousand words, and videos are more likely to be shared than any other type of content. But if you’re using the same image on all your platforms and not tailoring it to fit each platform’s look and feel, you’re missing out on an opportunity to stand out from the crowd. 

 

You need to customize the content based on the platform. TikTok uses short-form videos. Pinterest likes longer vertical images. Instagram prefers pseudo-professional and artsy photos. It all depends on your brand and your audience.

 

Analyze Your Results

A long-term social media plan is highly reliant on analytics. You need to know what is working and be able to tailor new content to the desires of your audience. This includes A/B testing and adjusting ad spend, so you are focusing more resources on what works the best.

 

A plan for your social media strategy will help you get organized and focused so you can create engaging, exciting content that keeps your followers coming back for more! Having this information allows flexibility when planning new campaigns because you will know what has worked already so that you won’t waste time on less effective strategies.

 

Conclusion

So many companies struggle with social media because they aren’t optimizing their posts. The great thing about long-term planning is that it’s simple to get started, and if you already have a content strategy in place, you can use it to jumpstart your optimization efforts. You don’t need much time or money to create a plan, but without one, you’ll be wasting both.

 

That is why we suggest our social media optimization experts at Griffon Webstudios. We have spent years perfecting social media content and marketing efforts and know-how to leverage your business branding to reach more potential leads. Contact us today, and let’s start putting together a long-term strategy for your business!

marketing trends for SMEs

10 Digital Marketing Trends for Small Business

The world of digital marketing is constantly changing, and that’s especially true for small business owners who are trying to do the most with limited time and resources. If you’re looking for a competitive edge in your digital marketing strategy, check out these marketing trends for SMEs you should know about to enhance your digital marketing efforts.

 

1. AI for Automation

AI is the new buzzword, and it’s not going away anytime soon. With artificial intelligence, businesses of all sizes can automate repetitive tasks and save time on mundane tasks that would otherwise take up valuable resources. By automating some of your work through AI, your business can free up its resources to focus on other areas that need attention, such as customer service or product development.

 

2. Chatbots

Chatbots help businesses engage with customers by providing timely information to questions and inquiries. You can also use chatbots to get customers’ feedback about their experience with your products or services, which will help improve those experiences in the future. In addition, the automation saves you from hiring a team of customer service experts.

 

3. Personalized Customer Relationships

Personalized messages are essential when dealing with customers because they personalize each communication based on previous interactions. This is unlike generic emails, which feel like spam when received by someone who has never contacted a business before. This results in a lower bounce rate due to feeling acknowledged for the customer’s specific needs.

 

4. Emphasis on Video Content

Video content is a great way to engage customers, and it’s more likely to be shared than text content. Video lends itself perfectly to the small business market because it’s easy for you to create and share, making it much more likely that your potential customers will view your videos because of the unique nature and feel of your content. 

 

5. User Generated Content

User-Generated Content (UGC) is a great way to engage with customers and build a community. UGC includes comments, reviews, photos, videos, and other content that your audience creates on their own. It’s one of the best ways to get feedback from your audience because they are the ones doing the talking and a beneficial digital marketing trend for SMEs.  

 

6. Influencer Marketing

Influencer marketing is a powerful way to reach your target audience, but it can be challenging to find the right influencers for your brand. You want to find an influencer in your niche market with followers aligned with your target audience. A single post by a powerful influencer exposes your brand to way more leads than other marketing trends for SMEs.

 

7. Everything is Mobile Ready

You’ve heard it before, but it’s worth repeating: Everything is mobile-friendly now. In fact, if you have a site that isn’t mobile-ready, you’re at a disadvantage in the market. If your website isn’t responsive or optimized for mobile users, you could lose out on potential customers searching for businesses like yours on their smartphones and tablets.

 

8. SEO and Negative Keywords

Search engine optimization (SEO) is a technique that helps your website’s ranking in search engines like Google. The idea behind it is that if your website appears higher on search results pages, more people will visit your site and visit more often. Negative keywords are those related phrases or words that might mislead your market. A company named “Firehouse Pizza” wouldn’t want to appear in a search of “local fire department services.”

 

9. Local Services Ads

Google and other search engines are placing great importance on local keywords. Things like “best pizza near me” or “best pizza in New York” are frequently used search terms. Including your physical location or service area will boost your page rank and lead generation.

 

10. Optimized for Voice Search

As voice search grows in popularity, small businesses should be ready to optimize their website for it. While this means adjusting the content on your site, it also requires some technical changes to ensure that customers find what they’re looking for when they ask a question.

 

Conclusion

Although many of these marketing trends for SMEs may seem daunting, they all have significant benefits for small businesses looking to scale their marketing and grow their reach. With so many new tools available, it is crucial that you start making changes now and give yourself a competitive edge.

 

There are several ways in which these new technologies can help your business improve the way you work with your customers, build trust and loyalty, and deliver more value than ever before. We at Griffon Webstudios can walk you through each step to ensure a vibrant and healthy lead generation ecosystem for your business.

Branding Through Custom Web Design Services

Branding Through Custom Web Design Services

Griffon Webstudios specializes in custom web design services that meet the scalable needs of your business. From local New York startups to international e-commerce giants, we cater our development to your specific challenges and value points so you can get your brand out and generate more business.

Our web design firm uses the latest tech stacks to ensure a reliable and high-quality outcome. We blend clean layouts and interface design with valuable functionality and a desirable aesthetic aligned with today’s trends. That includes leveraging SEO and marketing methods to increase your niche market presence.

Why Custom Web Design?

Custom web design is a great way to get a website that is unique to your business. This means that it will be built in a way that reflects your brand identity and will make it easier for customers to find information about what you offer. A custom-built site also has the advantage of being designed specifically for your customers, so you’ll have an easier time generating leads and converting them into sales.

As technology continues to evolve, it’s becoming easier than ever for businesses to launch their own online stores. Websites and applications built on platforms like Shopify make it simple for entrepreneurs to sell products directly from their websites. The problem is these sites all look just like one another, making it near impossible to stand out in the marketplace.

With our web design firm, you get a unique website that allows people all over the world access to your products or services. You’ll be able to connect more closely with customers and integrate sales systems that are trackable, so you’ll know which strategies are working best.

A Modern Site for Today’s Visitors

You may have noticed that some websites are easier to use than others, and those are usually designed by someone who knows what they’re doing! A good UI UX Designer will make sure that your site is easy on the eyes, not just in terms of aesthetics but also in terms of its functionality.

For example, if you need your users to be able to find specific information quickly with minimal effort then an experienced UI UX Designer can help design those pages. We build easily accessible sites without making things look cluttered or confusing. Our designers will take into account everything from how many colors should be used on each page down to whether or not certain types of buttons should be used at all.

Having this information straight from someone who knows their stuff means fewer headaches later on down the line when people visit your site. After all, nothing’s worse than having something go wrong because there was no forethought put into any aspect whatsoever!

Griffon Webstudios is here to build a mobile responsive website that focuses on clean design, trendy styles, and optimized conversion rates. Reach out to our team today to revolutionize your online presence with the tailored-made solutions you need to reach more potential leads.

Mobile App Growth Strategy For Your Business

Mobile App Growth Strategy For Your Business

Mobile phones are becoming the central nervous system of human beings. What does this mean for your business? If you’re already an app developer like our mobile app agency in New York, it means that this is your moment to shine.

However, it’s not too late if you don’t have an app yet. You can still take advantage of the massive growth opportunity having a mobile app will provide to your business. Here are some of the best strategies out there to grow and monetize an app so that it will be profitable for your business.

1. Understand Your Customers

You can’t build a great product without understanding who your users are, what their needs are, and how they act. Understand their demographics and psychographics like age, gender, location, and language. These all play a role in creating an informed user base for your app and cultivating a rewarding experience.

Think about how your users will use your app. What kind of apps do they use now? Do they download new apps regularly? Have they ever downloaded an app by you before? These questions provide insight into the type of person interested in downloading one of your products and leading your mobile app development decisions.

2. Define the Purpose & Functionality

Now that you know your target audience, it’s time to sit down and talk about what benefits they expect from your app. Ideally, these are things that will convince them to download and use it. This could be ordering food from a restaurant for delivery or scheduling an appointment with a massage therapist.

It’s essential to think through what features you want to include and what purpose they will serve. Resist the urge to overcomplicate. Don’t add features that don’t add value or aren’t already available in other apps.

3. Prioritize Design & Study Competitors

An excellent way to get started is to research your competitors’ apps. You can do this by visiting the app stores, looking at their descriptions and screenshots, and reading reviews. This will give you a sense of what is working for them and what isn’t.

The three features of a mobile app that will have the most impact on your business are speed, performance, and design. These three features work together to create the experience for your users. Finding a way to deliver a quality experience within these three features of mobile app development will ensure higher user engagement.

4. Use a Mobile App Development Company with Experience

While there are a lot of strategies to consider when looking at how to grow your mobile app, one thing is clear – the goal should be to create an app that is useful and valuable for users. If you can take the time to understand what your users want, then it will be easier for you to grow your mobile app into something that everyone loves.

That is why it is crucial to work with a partner like our mobile app agency in New York. Griffon Webstudios has spent years perfecting mobile app design and development. We have successfully launched apps across numerous industries in one of the most competitive markets in the world, NYC. Schedule a consultation today with our professional team, and let’s find a pathway forward to an enhanced mobile app your target audience will use all of the time.

Digital Marketing Agency in New York- What To Expect?

Digital Marketing Agency in New York- What To Expect?

Elevating your brand recognition and market reach does not require a massive enterprise-level advertising agency. You can get far more ROI with specialized agencies that understand the power of targeted marketing.

This is especially true for businesses working in and around the greater NYC area. You want to work with a digital marketing agency in New York that understands how to build websites, leverage ad campaigns, and utilize local SEO in New York to bring in more direct leads in your geographic area.

For businesses outside of the NYC area, using a digital marketing agency with direct experience in surviving the highly competitive New York environment means you have an expert company. If they can make it in New York, they can make it anywhere!

Benefits of a Digital Marketing Agency

The goal when searching for a digital marketing agency in New York is to improve your online visibility. This means a firm that knows how to increase traffic to your website through hyper-targeted advertisements on Google and other social media platforms.

You want to increase brand awareness while building trust with your target audience so they will organically share your content. This way, one advertisement could create a ripple effect that goes well beyond the original intentions of your initial digital ad.

An experienced team, like those at Griffon Webstudios, will then use those increased visitation numbers to leverage them into higher conversions for your sales and site traffic. This transforms the people checking out your online brand or ecommerce store into actionable sales and brand interactions.

What to Bring to Your First Digital Marketing Agency Meeting

Bring a list of questions about the agency, their work, and what you need from them. For example, if you are looking for content marketing help and know that your business needs a lot of blog posts each month, ask the agency what volume they can handle. If you’ve heard great things about video marketing but are not sure where to start with it, ask the agency how they would incorporate video into your marketing strategy.

Bring some examples of creative content work you like (and don’t like). This will give the agency a sense of what style and tone fit your brand and how you want consumers to perceive it. It also provides an idea of whether or not an agency can deliver what you’re looking for.

Have a clear picture in mind of your budget and timelines before going into this meeting. These numbers will directly affect what type of strategy the agency designs for your business, so they must be considered early on in this process.

Most importantly, keep an open mind. A digital marketing agency in New York will have plenty of experience and make suggestions that may seem new to you. Let yourself be convinced of the latest techniques and strategies that are proving beneficial to the agency.

Getting Started with Griffon Webstudios

If you’re looking for an exceptional digital marketing agency, it’s vital that you do your due diligence to find the one that will best suit your needs. At Griffon Webstudios, we are a digital marketing agency in New York with a proven track record of success from satisfied clients. We have plenty of testimonials and case studies that celebrate how we bring value to your brand, including local SEO in New York.

Reach out to our excellent design, marketing, and development team today, and let’s schedule a consultation. We are eager to learn more about your upcoming project or ad campaign. We love creating custom solutions for clients in New York or anywhere else around the globe. One quick email or phone call could mean all the difference in accelerating your online growth.

How to Make Search Engines Fall in Love with Your Website

How To Make Search Engines Fall In Love With Your Website

One of the most reliable ways to increase your site’s ranking with popular search engines is to correctly set up the layout and website architecture. The goal is to make the website so easy to navigate that visitors experience little resistance to exploring deeper and finding relevant content related to their search.

If your website is just a collection of random ideas and not easily laid out, it makes it a lot harder to understand, leading to higher bounce rates and lower page ranking.

Here are some tips to help boost your website architecture and improve search ranking with platforms like Google, Bing, and Yahoo.

Improve Your Navigation

Make your navigation the simplest thing in the world. Do you have a menu that clearly lays out where to find information on the website? Remember that today’s fast-paced visitor doesn’t want to overthink anything. They want to get directly to the information they need with as few barriers as possible.

This includes making your URL as simple as you can. This makes it easier to remember and more logical. If you sell black puppy shoes, maybe go with something like: www.mystore.com/petshoes/blackpuppyshoes.

The 3-Click Rule

This is the practice where critical information is no more than three clicks away whenever someone lands on your website. That forces you to consider how to get to the information as quickly as possible with as few steps in between. Implementing this rule naturally creates a more organized structure that search engines prefer, leading to improved search ranking.

Topics and Categories

Whenever possible, group things together into easily digestible topics and categories. Human beings naturally want to organize the things they see in the world, and when you make your website architecture reflect that desire, it becomes more engaging to view. This doesn’t have to be complicated. Think of an online shop that sells basketball accessories. You could have categories by the different sports teams in the United States or the function of similar items (shoes, balls, apparel, etc.). It is just a natural way to group things together that makes it easier to understand.

Sitemaps and Internal Linking

Search engines love sitemaps and internal linking. Most WordPress-based websites create a sitemap naturally. This is some form of website architecture that is easily crawlable and usually in HTML or XML format. It shows the pages on your website, how they are organized by topic, and the overall site structure as if it was a map of a large building.

When you combine a quality site map with internal linking, you boost the overall accessibility of your content. It gives everything context, which is why you see search engine results from a single domain with multiple subpages listed underneath them. Google wants to show users exactly what they want to search for, and they will provide more information about your site and boost ranking if you give them the context they need to make the experience better for visitors.

Need Some Help?

If all this information feels a little overwhelming, it’s okay. There are plenty of experts available to specialize in on-page SEO and finding ways to improve search ranking organically. We didn’t even talk about canonical tags using breadcrumbs or putting an internal search option on your website.

This is why we at Griffon Webstudios always suggest you seek outside help. Our expert team spent years crafting and formulating websites so they are easily credible by search engines and organically reach the top echelons of search results. Why not schedule a consultation with our team today and learn how we can boost your website architecture so when someone searches for anything related to your store, it pops up near the top. Reach out today, and let’s help your site get noticed.

Metaverse and blockchain for business- How does it work?

Metaverse and Blockchain for Business- How Does it Work?

Over the last couple of years, there has been a lot of speculation about blockchain technology, the metaverse, and how it will affect your business operations. Understanding the benefits of blockchain for business innovations is not as complicated as it may seem. This is simply a new opportunity to expand your business using new technology, introducing you to more clients. Once you get the basics of the technology down, you will see how it can improve your business operations.

What is this technology?

The metaverse for businesses and blockchain technology may require a little explanation first. We will start with the metaverse. This is a virtual world reflecting our own reality. You can still buy and sell real estate, go to a coffee shop, pay for things using currency, and hang out with friends inside this digital space. Basically, you can do everything you do in the real world inside the metaverse. The difference is instead of using paper money in your pocket, you’ll be using cryptocurrency or trading NFTs to complete a transaction.

This is where blockchain comes into play. This is nothing more than a decentralized digital ledger of transactions that are verifiable by anyone. There is no central control over who does what. The value of the cryptocurrency is based on the present number of distributed blockchain coins or tokens, meaning the value increases because it is capped. Kind of like what would happen if we were back on the gold standard.

How will this affect my business?

As far as adapting the blockchain for business operations, all you are doing is learning how to integrate this technology into your normal processes so you can open up new revenue streams.

metaverse and blockchain for business

You can already see many major international brands like McDonald’s, Disney, Apple, and even political leaders creating NFT assets and then selling them through blockchain cryptocurrencies. This will continue in the metaverse. Once someone’s virtual avatar wants to have a jacket with the logo of their favorite sports team on the back, they will pay for that NFT logo using cryptocurrency. As long as your business is set up to receive that kind of payment, you can transfer that cryptocurrency into whatever currency you rely on, like the U.S. dollar, Canadian dollar, Euro, etc.

Don’t forget the metaverse is a virtual world. That means it’s a space where your business employees and leadership can quickly meet. Team members worldwide can now have a new centralized location to discuss projects using a graphical representation of everything they would want in an easy-to-manage virtual space.

How to track these changes?

The best way to see how to leverage the metaverse for businesses is to watch online gaming. Brand new games are being built completely on blockchain technology. These games offer real rewards in crypto that can be converted to traditional currency, NFTs, or other digital assets. You could actually be walking in the game and see a visual product from another company as an advertisement. This is better than seeing it in the two-dimensional world of Amazon because you get a fully interactive product in the virtual space that increases user engagement with your brand.

Where to Get Started?

Blockchain for business will be a call to action in the future. We are in the early adoption phase of the metaverse, and it’s only going to become more critical for businesses to understand how to leverage this technology to earn more income in the future.

Working with a team of experts like ours at Griffon Webstudios is imperative to your next project. We understand the advertising and marketing campaign implications that can be leveraged within the metaverse for your brand, upcoming NFT, or anything else you want to launch.

Reach out to our team today, and let’s set up a consultation. You could be one digital asset away from rocketing your revenue potential to new heights.

Proven Ways to Improve Your Website Performance

Proven Ways to Improve Your Website Performance

The number of people entering the side hustle of the online business sector is astounding. The recent global pandemic has forced many people to entertain ideas of creating their own e-commerce storefront, which means a lot of competition online. If you want to grow your business into something that will last more than a couple of months, you need to utilize as many tips and tricks as possible to enhance your website optimization.

The state of the current market is the faster your site can load across multiple platforms and screen sizes, the better the response will be from your target market. If you want to be one of the top results that consumers receive from search engines, you need highly relevant and engaging information that quickly loads when they click on your link. Here are a few of our tips for excellent website optimization.

 

1. Optimize Your Images

Having fun and engaging photos and images across your site is not enough. You also need to make sure those images are not so bulky in size or dimensions that it takes them forever to load. You need to utilize tools and plug-ins that optimize your image sizes. This increases website page load times, boost conversions, increases user engagement, and elevates your SEO ranking.

 

2. Fix Broken Links

The Internet is a volatile space where websites are being uploaded and taken off-line on a minute-by-minute basis. If your website has many broken links leading to articles or sources that are no longer there, your overall SERP rank will downgrade. Not to mention customers don’t want to click on the link that leads to nothing. It makes you look unprofessional or, at the very least, shows that you are not paying enough attention to your own website.

 

3. Mobile First Design

Plan on the majority of your consumers and potential leads to be using a mobile device when viewing your website. That means you need to test your website across all types of devices and optimize for mobile screens. Even the code should be managed so that it is mobile-first prioritized.

 

4. Engage a CDN

A content delivery network, sometimes called a CDN, is a way of spreading out your media files onto servers worldwide. It can drastically save you bandwidth, which allows more users to engage with your website at faster speeds. That way, when a visitor from Germany is viewing your website, they see files that are physically located closer to where they’re accessing your site. This also helps increase your security by spreading your resources, making you less susceptible to DDoS attacks and traffic spikes.

 

5. Revisit Hosting Options

Now is a good time to look at your hosting plan and see if there isn’t some leeway for increased speeds. Many hosts are currently in a highly competitive market. They are offering great deals on upgraded plans for significant cost savings. A little boost in your current hosting plan can make a big difference if you suddenly get a giant spike in consumer visitation. You always want to have the least amount of downtime possible with your website optimization.

There are so many other tips and chicks that we could describe that could fill a book. The easiest way to take advantage of many of the tools needed to increase your website optimization is to schedule a consult from our expert team at Griffon Webstudios.

We have spent years working in the fast-paced New York City market improving websites and getting businesses into an online situation where their brand is highly recognized by the broadest target market. Reach out to our expert team today or visit us online to learn more about how we can transform your online presence.

Creative Promotion Strategies for Your E-Commerce Business

Creative Promotion Strategies for Your E-Commerce Business

There are an estimated 12-24 million e-commerce sites across the entire globe. Practically every single minute, another e-commerce site is launched, creating one more competitor in your niche or target market. Rising above all of us competition is a real challenge for anyone running an online business.

The best way to overcome these challenges is to integrate promotional strategies and engage with e-commerce website experts who are willing to offer you tips and tricks to elevate your brand above the noise. You never know when a quick slight adjustment to a marketing campaign can suddenly make the difference between exponential success and business failure. Here are some of our creative promotional strategies that you might wanna check out for your e-commerce business.

 

1. Make it Personal

Consumers want a reason to stick with one brand over another. Just seeing the quality of your product is no longer enough to separate you from the other brands that are out there on the market. However, giving yourself a story and putting a face to that story increases the emotional response consumers will get whenever they see your products. Finding a way to attach a spokesperson for your e-commerce business is a great way to make your products more relatable to your target market. It shows that you care about the experience your consumers are having.

 

2. Build Customer Relationships

The modern consumer wants a rewarding relationship with the brands they use the most. That means creating content and experiences that are highly relevant to the type of people shopping on your e-commerce store. Practically any e-commerce website expert will tell you that if you want to attract more visitors improve the relationship you have with your current customers. Make it the easiest thing in the world to shop with you and treat them the way you would want to be treated by your favorite brands.

 

3. Wishlists and Gift Guides

Creative promotional ideas like allowing your guests to create wish lists or publishing gift guides for different special occasions enhance the user experience. The goal is to find ways for your customers to think about your products in ways other than just using them. Maybe they want a giant list of things to purchase for your work-at-home tech store that they are working towards for the next year. You are giving them a reason to come back to your site and visit your products more often.

 

4. Quizzes and Guest Posts

Think about content that would attract you. For example, having fun quizzes or posts from guests within your industry enhance the engagement of visitor has with your brand. The more rewarding you can make the overall experience, the more likely visitors are to return and probably make a purchase. It also creates a certain stickiness to your brand identity. This helps your products become front-of-mind purchases for your visitors because they had such a good experience in the past.

If you would like to learn more about the different creative promotions you can include in your e-commerce store, like offering free shipping or working with micro social media influencers, contact our e-commerce website experts at Griffon Webstudios. We are located in the heart of New York City, where the latest trends in marketing campaigns of international agencies get tested and launched daily.

Let our professional team help elevate your brand with creative promotional campaigns that resonate with your target market.

How to Build a Website that Converts?

How to Build a Website that Converts?

Working with a reliable web design agency ensures you have an engaging and attractive space for your customers and visitors to explore. While the content may look great, the point of your website is to convert visitors to actionable steps like making a purchase, signing up for a newsletter, or submitting their information for follow-up later on.

 

Everything about your website needs to have conversion optimization. This is sometimes called CRO (conversion rate optimization) and is getting more people who land on your site to take action. A good example would be an e-commerce store that sells shoes. You can have all the stunning photography and augmented reality fitting rooms, but if you do not lead the customer to an “Add to Cart” button, you are not going to make a sale.

 

To help you understand more about improving your conversion rate, we at Griffon Webstudios have put together a few tips to discuss with your reliable web design agency.

 

1. Simplicity Always Wins

Customers have to make a decision about whether or not to spend their hard-earned money. Your job is to lubricate that decision by making the path from the moment they land on your site to the action you wish them to take as smooth and simple as possible.

 

You can have tons of information on your website, but it does not have to be on your landing page. Stick to the basics – the who, what, where, and why of your company. Point out the problem you are solving and why your service or product is worth the expense, and then end with a CTA (call to action).

 

2. Speed is Everything

We are all busy working, meeting friends, dealing with relationships, helping our family, or enjoying some much-needed downtime. When someone visits your site, they don’t want to wait for all your overly sized images to load.

 

Always ask your reliable web design agency to use content and features that load quickly. The faster you can deliver content to your visitors, the more likely they will explore the rest of your site and hopefully make a purchase or sign up for an offer.

 

3. Test Your Design

It is incredibly common to have images that load slowly, CTAs that are unclear, or other subtle elements of your site causing a slowdown in the conversion optimization of your visitors. Roll up your sleeves and do a little A/B testing.

 

One of the easiest ways to do this is to have two landing pages with similar content, but slight differences you think will impact your overall success rate. Maybe one has half the images, or the CTA is at the top of the page instead of the middle or bottom. Run some ads and then watch your analytics to see which page is better in the long run. 

 

E-commerce stores can do this testing using two pages for one product and seeing which has a better response. Other websites will track the number of inbound links and visitors as well as if they sign up for newsletters.

 

500+ sites are built each day using WordPress while only 60-80 per day are built on platforms like Shopify. Find the best WordPress Web Design Companies

 

Where to Find Help

The entire process of conversion optimization requires patience and creativity. Not all companies will have the time to put into this process, and that is why you should work with a reliable web design agency like our team at Griffon Webstudios. We are located in the heart of NYC, where understanding the fast-paced nature of the consumer market is critical to our business success. Reach out to our team today to schedule a consultation and get you started to a higher converting website.