Griffon Webstudios, Author at Griffon Webstudios

The Role of Mobile Apps for Your Business

Mobile Apps represent a range of opportunities for companies of all industries and audiences. From fostering customer interest and loyalty to deploying marketing to the masses. Building an app worthy of the customer’s time and attention should be a primary focus for all businesses.

Mobile apps are projected to hit $188.9 billion in revenue by 2020.

Mobile marketing on your own platform is cost-effective. Aiming advertisements at customers that are already aware of your brand can increase sales within an existing customer base. Invigorating those around them to take notice. Offering benefits attached to those sales can further incentivize word of mouth. Allowing you to reach additional customers.

When properly utilized Mobile applications can unlock exponential growth potential while encouraging continued support from an existing customer base.

Mobile Apps

There is an app for that!

Mobile apps invaded our way of life, offering convivence, entertainment and engaging content on all our favorite devices. In a climate that has an app for everything we think exploring the space could yield desirable results for companies interested in dipping their toes in the water. Increase your presence and outreach with enticing and exciting content for your customers.

Working with mobile app developers can be incredibly beneficial. They offer personalized solutions designed to meet your needs and requirements. Whether encouraging promotional content or remain in touch with your community, a well-implemented mobile app can invigorate growth and development. Search for the Mobile App Company that suites your needs and discover the potential.

Customer Loyalty

Many mobile applications utilize loyalty programs to incentivize customers. Rewards programs or deal alerts are common functions drawing the attention of a lapsed customer in order to motivate a purchase. Then subsequently rewarding the purchase. Leading to a perpetual cycle while separating your company from competitors.

In 2017, there were 178 billion app downloads. That number is projected to grow to 205 billion this year, and 258 billion in 2022—a 45% increase over five years.

This method has proven beneficial to a multitude of scenarios. Increasing visitation frequency. Such apps also rely on the fear of being left out. Inspiring customers to constantly check in on inventory status. Customer interaction is at the core of a well-built mobile app.

Direct Communication

Door to door salesmen thrived on their ability to turn customer interaction into sales. Utilizing sales methods to inspire customer confidence. Building a rapport with pleasant chit chat. Engaging the customer as an attentive helper focused on fixing an issue. Mobile Applications are the modern-day door to door salesman.

Presentation is crucial to establishing and maintaining interest. A well-designed app can be very endearing to customers looking for an entertaining and beneficial way to engage. The quality of the app establishes the customer’s concept of perceived value. Informing their assessment of the company behind the app.

Applications offer a direct line of communication. Allowing companies to express their values and goals directly to the customer. Building a relationship and rapport helps foster a sense of brand loyalty. Which in turn becomes a habit. Applications offer a truly one of a kind opportunity for modern business owners. Allowing them to connect with every household directly.

What-shoud-be-your-marketing-budget-in-2020

What Should Your Marketing Budget be in 2020?

We have seen a dramatic shift in marketing strategy occur over the past few years. Digital marketing has grown significantly. Largely to the increased returns provided by the burgeoning online customer market.

With projection indicating further growth within the competitive online space. Awareness has become a coveted commodity. In an age notorious for individuals with ever-decreasing attention spans being recognized is becoming more and more difficult.

Marketing in 2020

Many have turned towards innovations within the digital marketing space to capture the elusive attention they desire. Local SEO represents the attempt to capitalize on the potential.

Search engine optimization is no longer an interesting attempt but a tried and true method with exceptionally high conversion rates. Offering immense return on investment, a boon to top tier Local SEO companies.

With many companies increasing their capital investment in such marketing, the question emerges how much should we spend on our marketing budget in 2020?

Marketing In 2020

Marketing budgets are different for various industries. Universally 8% of your gross revenue is the agreed-upon recommendation as far as a percentage. However, dependent on your current marketing company you may see significant fluctuation and discrepancy regarding their recommendation.

Many companies are pointing toward the competitive online market as a reason to raise that percentage. Establishing an online presence is of the utmost importance and requires a substantial investment. Others argue that the efficiency at which top tier digital marketing companies are able to operate offsets the needs for additional funding.

However, utilizing the proper digital marketing company is a factor they all agree upon. Protect your investment and identify productive partners.

The Importance of Digital Marketing

Digital marketing is crucial to the proper implementation of marketing and capturing the optimal return on your marketing budget. The modern customer interacts at least fifteen times a day with online platforms.

Social media acts as a constant tether bringing customers back to their devices. Encouraging engagement with other websites.

Google accounts for the vast majority of the search engine userbase drawing multiple visitations. The potential is astronomical. Our society continues to emphasize the use of smart devices. Providing engagement not restricted by location or current activity.

We believe 55% of that marketing should be spent on digital marketing. On average most companies spend 35%. A weak sum when compared to the growth potential that digital marketing offers. Those companies are living in the past, do not repeat their mistakes.

Return on Investment

Make your money work for you. Money is precious. Every cent should be spent to advance and grow. This is why return on investment is so very important and an excellent way to evaluate marketing effectiveness. There should be a tangible result. The impact should appear in increased traffic and a higher conversion rate. Which is why we emphasize digital marketing as worthy of a greater investment.

The primary focus is making that investment work for you. Maximize the return by investing in effective and impactful marketing.

How to Increase Your Holiday Sales?

The air is crisp, possessing an inherent chill. T-shirts are exchanged for jackets. That can mean only one thing. Holiday shopping has arrived. Businesses everywhere rejoice in the uptick in traffic and currency exchanged during this magical time. Celebrating with loyalty programs and enticing deals to encourage audience engagement. Turning potential shoppers into satisfied customers.

With so many companies vying for customer attention it becomes increasingly important to reinforce your presence. Standing out in the crowd as a strong beacon of holiday shopping bliss. Capture and retain your slice of the market with a combination of properly implemented web design and effective market to not only increase your presence but bolster your holiday sales.

Web Design

Interacting with customers is crucial in converting potential into sales. The modern age of shopping demands a convenient and comfortable shopping experience. Countless companies spend enormous budgets on digital marketing without addressing the shortcomings of their website. Don’t funnel customers to an outdated portal.

The impact of proper web design cannot be understated. We have all visited storefront websites that are archaic afterthoughts. Leaving an impression of a lesser quality operation without the means to support every avenue of their business. Avoid negative interactions and increase customer enjoyment with cleverly designed web design.

Proper web design also communicates a sense of reliability and trustworthiness to the customer. Establishing a stronger bond between company and consumer is crucial. Achieve more with strategic implementation aimed at aiding customers throughout the process. Exceed the standards of competitors to capture their audience.

Effective Marketing

The landscape of marketing has drastically changed. Digital marketing has emerged as the primary means of increasing traffic and sales. With good reason, over 85% of customers report using online research to aid their purchasing experience.

The modern customer enjoys making informed purchasing decisions. Which favors companies with a strong digital marketing strategy. Marketing companies are powerful tools for business owners, utilizing SEO as an effective method of increasing awareness. Keywords allow a marketing company to target interested parties for significantly higher conversion rates. Leading to an impressive increase in return on investment, a coveted ratio of impact on money spent.

Effective marketing delivers an increased audience that shows an intent to purchase. Window shopping should remain a thing of the past. Converting willing customers offers greater return potential as opposed to traditional targeted ads based on demographics. Value your investment and demand better results.

Increase Your Presence

Holiday shopping continues its momentous shift in preference for online shopping. Capitalize on the shift by increasing your online presence in a meaningful way. Harness the power of digital marketing to increase awareness and traffic. We recommend identifying a competent Marketing Company to aid you in the process. Grow rapidly utilizing innovative strategies such as search engine optimization.

Incorporate clever web design to maintain a connection with your newly acquired audience. Holiday web designs foster a festive spirit adding to the overall purchasing experience.

Do not leave potential on the table, capture the market and drastically increase your holiday sales. Reach out and construct your holiday plans today.

Effective Ways To Increase Your Website Conversion Rate

Driving increased viewership to a website is only half of the equation. Growth potential represents the opportunity of converting an audience into active customers. A high conversion rate is what truly separates the successful eCommerce site from competitors.

Brand Awareness

It begins with establishing brand awareness and associating desirable qualities and traits with your company. Building a brand requires dedication ushering decisions along the way that lines up with the overall goals and values. Ideally, these values relate to the active customer base.

As an example, the strong push towards cleansers using organic ingredients. By aligning company values with that of the consumer you elevate the overall appeal of the product. Certain values carry connotations.

In the case of the organic cleansers, customers may associate increased health and wellness, environmentally conscious, and lack of harmful substances with the product. The brand instantly conveys these qualities to the customer. Which fuels the primary focus of building brand awareness.

There are many ways to grow awareness. Social media plays a significant role in curating buzz words. Leading customers to search certain terminology when looking for products within that category. By properly implementing SEO you can unlock immense potential.

Your brand can be catapulted to the top of results with the appropriate association. Dominating mindshare in the category through increased relevance based on search terms. Individuals are driven toward your products with the intent of purchase. The next step is converting those individuals to active customers.

eCommerce Conversion Rate

This coveted metric embodies the power of a company’s ability to turn potential customers into active customers. This is achieved by increasing viewership with higher purchase probability. There are a number of ways to influence this metric.

Targeting the appropriate audience. Implementing enticing advertisement. Offering desirable quality products. The latter is normally established while the former two leave the great potential for growth.

You can deploy two of these methods simply by implementing a proper SEO strategy. As an advertisement that aligns with an appropriate customer base SEO has earned a primary focus for increasing eCommerce conversion rates. By infusing potential customers with a higher likelihood to covet the products offered. Thus, increasing the odds of sale while increasing overall viewership and company traffic. A tried and true recipe for success.

Increased ROI

Return on investment is equally important. Larger returns allow businesses and companies to continue funding their growth. Investments that do not yield substantial returns greatly reduce the speed at which growth is achieved.

For marketing, the idea is to invest with a clear impact in mind. The dollar figure invested should have a corollary increase in conversion. Not just in viewership or audience. Results should be tangible. Meaning and increased investment should yield higher sales.

SEO marketing has been proven to provide excellent ROI. Utilizing very little capital for significant increases to overall sales. Get the most out of every dollar with SEO services.

Your website can benefit immediately by addressing and implementing these categories with proper guidance.

Tips To Choose The Best Web Design Company

As a web design company in New York, we see our fair share of website monstrosities. Sloppy design, low-resolution imagery, terrible user interface, the list goes on and on.

We understand the desire to shape your online presence on your own. Creating with the best of intentions. Unfortunately, the end result seldom represents the quality of the company. Web design companies exist to deliver an end result you can be proud of. A website worthy of carrying the company name. In the search for the right web design company, these are the things to consider.

Web design

Building a website requires insight into the operation of the operating company. Each design is created to capture the essence of the company that the online space is emulating. In short, a well-designed website operates within the confines of the requirements provided.

By addressing and assessing these requirements you can focus on creating a personalized online presence that suits your needs and desires. Different purposes can often shape fundamental building blocks of the website.

With overall purpose informing each detail. From presentation to operation. The intended audience plays a significant part in interface and design. Creating a cohesive and comprehensive interface remains at the forefront of every design. The goal is to serve all audiences regardless of computer competency in order to maximize interaction.

Website Development

The design is merely a starting point. Development is required to grow and sustain. Remaining current and embracing the online space is crucial for continued success. Amassing an audience can be a slow process, build quality content to encourage repeat interaction.

Removing the hurdles for customers should be your primary focus. eCommerce websites rely heavily on simplistic design with a personalized touch. Leaving customers with a feeling that the company and product are unique to them. This fosters a relationship between company and consumer. Keep that relationship strong by improving their overall experience.

Most modern website designs incorporate scalable builds for mobile interface. The frustration of perusing a website ill-formatted for mobile use is no longer acceptable considering their universal usage. All of these factors come into play when planning your website.

Adaptability is crucial in the online space. Innovations are released at a rapid pace with trends exploding onto the scene. Remaining current keeps your audience engaged and happy. Resulting in continued usage while building a reputation for dependability.

Choose the Best Web Design Firm

The art of web design is capturing the beauty in purpose. Building every element in support of the whole. Achieving the vision of the company and offering proper representation in the online space.

Griffon Webstudios prides in our ability to create personalized websites for our clients. Built on years of dedication mastering our craft. Still filled with the hunger to learn more to maintain our status as the premier web design specialist. We cater to the requirements of businesses big and small. We are honored by the trust placed in our ability.

How Content Marketing Builds Your Business?

Success in Modern Business

The concept of success is defined in many ways. In business, success manifests in two primary categories. Profitability and Growth. Many emphasize the former as it directly impacts sustainability, requiring a continuous feed of revenue to continue normal operations.

This leaves the latter considerably underdeveloped leaving substantial growth potential left untouched. In order to truly succeed business must deploy methods that encourage profitability and growth simultaneously.

Necessary Currency

Content Marketing is the solution. A stagnant user base can seal the fate of even the most revolutionary ideas. The adage “if a tree falls alone in the woods, does it make a sound?” seems aptly applicable. The event is elevated by witnesses. This viewership adds value. Users or customers are crucial to establishing a sustainable business. They are the necessary currency.

An increased user-base directly correlates to increased value. There are many methods available, though few have shown as much promise in a condensed timeframe as proper content marketing. Our singular goal is to maximize your growth utilizing content marketing and build a stronger business.

Appropriate Audience

As local SEO experts, we understand the importance of delivering the right content to the appropriate audience. Many competitors rely on overall metrics without out concerning themselves with the viewership they attain. The leads they are providing are simply not actionable.

As an example, imagine approaching an individual shopping for an elegant pair of high heels. You approach this individual with a competitively priced bicycle that is sure to elate a cycling enthusiast.

However much to your chagrin, the individual turns you down alleging that it has been years since they have ridden. Understand that in this instance the product is not at fault rather the selected audience. Content marketing utilizes popular search terms and phrases to deliver the appropriate audience. Presenting customers that have a preexisting interest in the product you provide.

Marketing

Customers want to purchase. Consumer mentality exists as both a byproduct of cultural upbringing and an instinctive borderline primal desire. A desire to have. As product providers, we must understand what separates our products from the competition. We must understand our value proposition and develop a message that supports those claims.

The importance of deploying a properly develop marketing strategy cannot be understated. We rely heavily on the moment to moment stimulation for our decision process. The purchasing process is no different. Operating primarily based on mindshare.

Our experience as a top tier of local SEO provides valuable insights. Displaying our unique ability to deliver time and time again in regard to marketing strategy and developing innovative marketing ideas.

Experience

We provide companies with vital market experience. Operating as a trusted Search Engine Optimization provider, Our knowledge of current infrastructure allows us to offer unparalleled results. Dedicated to delivering the professional experience our partners have come to expect.

Uniquely positioned to provide the necessary tools to significantly impact growth. Harnessing years of experience to realize the entirety of your company’s underlying potential. Together we can achieve.

What are the latest website development trends?

If you are an online business or have a business website along with your store, you need to keep up on all the latest trends in website development in your niche.

A web design company can guide you on the emerging trends and help you implement any feature you need for your business on the web.

The following are the most expected website development trends for 2019:

Voice search

2019 is seeing the start of the era of voice search. All smartphones and even things like TV remote controls, computers, laptops, and tablets are now equipped with some sort of voice-activated controls or a digital voice assistant like iPhone’s Siri or Android’s Google Assistant. Why are these technologies so popular?

For one thing, they are so easy to use. Talking is something even children and older people both understand. Therefore, it’s simple to learn to interact with voice-activated search options.

Plus, they are not expensive. They are already included in the cost of most devices, and even the up and coming voice activated speakers on other devices are only running around 50 bucks to buy to expand the items that use them.

Plus, voice search is popular in e-commerce and therefore useful to all types of businesses on the web. So, if you want to stay relevant in your niche, you must optimize your site with voice search functions.

WebAssembly

When developing an app for the web, performance often gets compromised. JavaScript limits cause calculations to be slow, and that causes performance issues. It’s the reason so many games and even powerful apps only work as native desktop computer programs.

Enter WebAssembly. This is a new format that strives for performance just like native desktops can deliver. By using it you can compile the code in a programing language and turn it into bytecode so it will run flawlessly in a browser.

WebAssembly code gets executed quicker than Javascript, so vital portions of an app that control its performance can be written in whatever program language works best. WebAssembly controls browser execution, so it saves costs involved with performance issues.

The only problem currently is that WebAssembly isn’t supported by some of the browsers out there, but that is expected to change shortly. Talk to your web design company and see if they can help you find ways to use this new exciting feature.

Machine Learning

Artificial intelligence, which includes machine learning, is active in many of our Internet activities every day even if we can’t see it.

Machine learning works with software to improve performance and it doesn’t need any direct input from the web developers. It does this by analyzing incoming information, detecting patterns, making decisions and improving its work.

By enabling natural language and image recognition, it will improve your users’ browsing experience. It lets the computer system interpret the information and then use it to make decisions grounded on that information. It’s already being used in niches like healthcare, education, finances, and more.

So, if you want your company to stay ahead in today’s AI world, hire the best web design agency to get the job done for your business.

Progressive web apps (PWA) and Accelerated mobile pages (AMP)

This is yet another website development trend peaking now. Google ranks web applications which load the fastest on a mobile device. So, you need to use a web design company to help you determine if it is best for your business website.

What does it do? For one thing, it makes webpages load faster. Webpages that use PWA mimic a native mobile experience for users. Plus it isn’t expensive.

Users can actually enjoy top experiences and not even realize they are using their browser to do it. Businesses can use it because it is commonly used in e-commerce apps.

An accelerated mobile page (AMP) only works with static content, but it loads quicker than normal HTML content. It gets rid of all the fancy elements and users are left with just vital data like text and images. So, it’s great for bloggers and those websites that only publish news.

So, talk to your web design company and ask if adopting either of these new trends will help grow your business and make it more successful.

Motion UI

Motion design is a big web design trend for 2019 and beyond. Its minimalistic design united with classy interactions look great and get your user’s attention. Website elements like page header transition, animated charts, animation for backgrounds, hovers, and things like modular scrolling.

These help website owners show their own styles and can be used to entertain your users, etc., and all that helps your site rank farther up in the search engine query results.

Virtual Reality and Augmented Reality

The joint market size of Virtual Reality and Augmented Reality is expected to be worth more than 200 billion dollars in the next couple of years. Augmented Reality enhances the look at the virtual world while Virtual Reality immerses the user into a digital world via special headsets.

500 million VR headsets are expected to be sold by 2025. (Piper Jaffrey)

Lots of businesses are investing loads of cash into these two technologies. They are expected to be big this year and get bigger as the years go by. Therefore, you must get a website development company near you to help you find a way to use these emerging trends.

Smart Chatbots

Nowadays it’s commonplace to “talk” to a chatbot as if it were a real person to get advice, information and more on many websites. They have gotten better and more sophisticated and now are great ways to handle interaction with clients.

Now that there is better AI and better Natural Language Processing methods, chatbots are more common and smarter than ever before.

A chatbox can help businesses scale their operations and personalize customer interactions, so in 2019 and beyond, your business needs chatbots integrated into their website designs.

How to engage your potential clients in B2B Marketing?

The B2B marketing world is constantly changing and the B2B SEO strategy and B2B SEO tools that worked for you in the past are now outdated. If your company doesn’t manage to find a way to keep up with the latest B2B marketing trends, it will get left behind and fail.

Whatever those new trends bring, you still need to figure out how to use them to engage potential clients into using your products and services to meet their needs. Here are some ongoing B2B SEO strategies and other emerging trends to help you to do that:

Exploit Social Media Usage

These days having a website isn’t just enough. A business also has to have a robust presence on social media sites like LinkedIn, Instagram, Facebook, etc. Social media offers a chance for one on one instant communication and engagement with your clients. Good b2b marketing requires that you stay in touch and know exactly what your targeted audience wants and needs. Social media lets you do that on a very personal level.

Be sure you are active on your social media sites daily and always answer the questions of your prospects and clients as quickly as possible. This helps to make your brand easily approachable, and it provides a face to the brand.

Make your client’s impression a lasting one

So, once you engage the clients/prospects on your social media sites, you have to create a lasting first impression. Make sure that you stand true to your brand promise and be more professional and a reliable connection.

You could always send out a personal note to your clients after they post a review or sending them a small gift like stationery or other small trinkets with your business name stamped onto it. This helps them remember you and your brand. Do whatever it takes to make your client aware that you value and appreciate them!

Make sure you provide personalized service and follow-ups

A big mistake a lot of B2B businesses make is trying to use automation to handle all their interaction with customers. This doesn’t give your customers a great experience because it isn’t very personal. However, if you try to find ways to personalize the messages you are sending out, it shows personal engagement with your clients that they will never forget.

For instance, you can keep track of when their last order was and if you know they are likely about to run out of the products they bought the last time, you can gently remind them it’s reordering time, and maybe include a coupon on the next order.

76% say they can name a brand or company featured on promotional merchandise on their desk without having to look for confirmation.

Be sure to address it to their first name and reiterate how you helped them in previous orders so they know you are actually trying to be helpful and not just trying to make a hard sell.

Study Your Targeted Client’s Preferences for Content

Another way to engage is to figure out the kind of content your target audience is looking for and then provide it in a format they love. So if your audience likes the familiarity of blog posts, then create blog posts on the topics they are likely to desire to read. Some clients may prefer images or videos, so you need to engage them on sites like Instagram or YouTube for best results.

What topics? Well, studies have shown that B2B customers like to read up on the latest business-related content, so they can make up their minds on whether or not to buy a product or service.

They also prefer to read reviews and product descriptions of your new items prior to buying them. So, if you engage your customers and know what they want, you will know what kind of content to post so you can bring more sales.

Focus on the needs and interests of your potential customers

All of your site’s content has to meet the needs of your B2B clients. You need to truly engage your customers by focusing on them instead of focusing on your products and services.

Therefore, your content has to be engaging enough for them to read and it has to identify and address their problems and offer valid solutions to those problems. You must get them to trust in your brand and know you truly want to meet their needs, and once you have gained that trust, they will be your long-term clients.

Use SEO to become more visible to B2B audiences

SEO is all about making your business show up in a higher position on the search engine queries. Prospective clients don’t normally find you via a sales funnel merely by chance. They have to be able to find you fast, and SEO can do this for you.

You need the best B2B SEO tools and the best B2B SEO strategy, and that could mean hiring a reliable SEO company to help make your website design or your mobile app design better, so you can engage more customers and widen your market share.

They know exactly the latest trends and can help you to get ahead of your competition with proven SEO techniques.

The bottom line is that in today’s fast-paced digital business environment you have to give your clients what they need, and it is imperative that you engage your potential clients with the above-mentioned B2B marketing strategies to stand out in your niche.

Local SEO Strategy- How to dominate your local search?

If you have ever searched anything on Google, you should be knowing that you don’t always get the same results for the same keywords you search for. It changes according to your location, IP, browsing history, etc.

Google frequently change their ranking algorithms to bring out the best result for every query. This means that you need to have the right local SEO strategies and website ranking methods.

If you want to learn how to dominate your local search and get better rankings using improved local SEO strategies. Here are the ways:

Knowing how to understand local SEO ranking

You can’t work on dominating your local search if you don’t understand how local search works. When you try to find products or services in a particular local area, Google recommends the businesses that are nearby.

For instance, if you’re hungry and you want to grab a quick lunch near your place, it won’t show the restaurants that are more than 20 miles away. So, if you are targeting the local market then you need to focus on optimizing your website for local search results.

Google determines local rank with three key factors:

Distance
Relevance and
Prominence.

Prominence is determined based on the data Google collects on you such as your review scores by previous customers, and other info. So if you don’t have many customer reviews then you may not get as high of a ranking as a place with lots of reviews.

Distance is vital too, If Google doesn’t know your exact location, it can’t show potential customers how far your business is from your potential clients. And relevance means you must show all the details about your business in your profile so Google can use it to understand your company more and add your business to the local ranked businesses in your niche.

You must improve the information for your business to get a higher rank

So, now that we understand how local SEO ranking works, you need to check your company out and first see where you fall in the local listings. If you can’t find it all, or it’s way below those first three places in the search listing, you are in big trouble and need local SEO experts to help you fix the problem.

A good step is to create a Google My Business account, and a Bing Places for Business account which should get you listed better under Google Maps and Search feature, and better listed on Bing.

Be sure all the data in your account listing is up to date and that it includes phone, actual address, category of business, email, your operating hours, and a photo of your brick and mortar store.

All this has to match and be exactly the same in every place your business is listed because even if there is a tiny flaw as small as one listing saying First Street and one saying First St. it will cause Google to throw it out and your business will be lowered in rank.

Local SEO for Google only works with AdWords

If you want your business to show up on Google’s first page in a search query for your niche, you need to be using AdWords. With their recent algorithm changes, Google looks for strongly chosen AdWords ads and if your business is not using AdWords, you could be losing clients on a daily basis or worse.

Your business needs to be placed in a place online where people will find it right away, and having a higher ranking on Google solves that problem. If you are still having issues, contact SEO service experts to help you develop a marketing plan that also includes the use of AdWords.

Be sure to check your titles and meta descriptions

Title tags and meta descriptions are HTML elements of your website that describe the content that appears in the search results. It’s like a preview of what your business has to offer its customers.

Recently, Google made a change in the width of its search result pages that was favorable to writing these titles and meta descriptions. It lengthened the page to 600px, so now you have room to write a bit more for these design elements.

If you want to make sure the ones you write for your content aren’t too long, you can download a special emulator that will show you how it will look to people searching online. For instance, if you own a WordPress site, one such emulator is the SEOPresser for WordPress.

Just like anything else you post, make sure your titles and meta descriptions are relevant and up to date for your niche, and that they are unique and as descriptive as possible for best local SEO results.

Make sure to have your mobile app optimized for local search

Google looks fondly on places that have a mobile app and a local business website, so therefore having these will help your local SEO ranking. Don’t lose customers or get ranked lower than your competitors! Optimize your mobile app today or if you don’t have one, get one right now.

The conclusion is that Google and the other search engines rank businesses every day. If you want your business to stay in the top three listings, be sure that your local SEO is as optimized as it can get and call your SEO expert for help.

What’s-a-good-conversion-rate-and-how-can-it-be-achieved

What Is A Good Conversion Rate And How Can It Be Achieved?

Your business goal is to bring profits and in order to do that, you need to track your customer engagement and conversion ratio. The question is what’s a good conversion rate and how can your business achieve that?

First, Let’s define what a conversion is. It is when you guide your website visitors or your in-store walk-ins (who are intended to just browse the products) into actual buying customers. Whether you do that in your e-commerce website or at your brick-and-mortar store, a high conversion rate signifies a better return on investment (ROI) for your business

What is a good conversion rate?

Research shows that defining a good conversion rate depends on the industry you are in. Google rates in the past have shown that the average in selected landing page conversion rates was less than 3 percent, however, the industries in the top 25 percent of online businesses were getting a conversion rate of more than 5 percent.

Do you want your company to appear in the top 1 percent of the e-commerce conversion rates? You then need to convert 12 percent of your website visitors into paid customers.

So, if you are seeing a conversion rate on your site at less than these or even if they are right on point, there are still ways to increase them and get an even better ROI.

Ways to Get a Higher Conversion Rate

1. Vary what you are offering the customers

Most of the time a company has a default template/offer that they use on their landing pages. It usually looks similar to what the other businesses in that niche are offering to their clients.

For instance, many places offer a free consultation or meeting to new clients or some sort of free gift. People start thinking this is the norm and may get bored and think all companies and therefore all their products are the same.

So, how do you shake things up and offer something more creative to your visitors?
What unique and more compelling thing could entice your potential clients to help you in increasing sales?

You need to determine what your company can give to a new customer that your competitors aren’t giving them. Something that will make them loyal to your company and choose to buy your products or services instead of those from the competition.

2. Use Remarketing Strategies

Studies have shown that more than 85 percent of website visitors don’t convert into buying customers. However, if you properly use remarking tactics and send these people relevant and targeted messages, they could end up part of your e-commerce gains.

161% Conversion Rate Rise From Google Remarketing Campaigns

You do this by creating pertinent information that shows up on other online sites, social media, via email, youtube videos, or search engines. You must convince your visitors that you have the means to solve their problem or meet their needs via the content you place where they are sure to see it and decide to buy from you.

3. Try out different types of landing pages

Another reason your visitors may not be converting into paying customers is that they probably don’t like your landing page. You can up your odds as well as your conversion rate by trying out different types of landing pages to see which one helps you to increase sales.

How obvious is your call to action? You may think your directions to visitors are simple but are you making it easy for them to answer that call to action?

For instance, if you are asking your visitors to give you a call, Is your phone number easily visible and placed at the right spot? If you are asking them to provide their email address, is your contact form simple to understand? It’s always the little things that make or break your conversion rate.

4. Ask website or store visitors what they want or need

Don’t try to guess the needs and desires of your potential customers. You should provide a means for your visitors and your paying customers to provide feedback.

70% of unhappy customers whose problems are resolved are willing to shop with a business again

For instance, if you have a Facebook page for your business, Are you answering questions posted there by your prospects and customers? The speed at which you interact with people can be a determining factor in the number of conversions you get.

5. Establish your business as a leader in your niche

It’s impossible to get a higher conversion rate if you aren’t even getting enough people to come to your store or visit your website. You must ensure that potential customers know that your store or website exists and they trust your company as an expert in your niche.

You can do this by creating a blog on your website or on social media providing insights and tips on how your products or services can meet the needs of your potential customers.

This makes your company show up in search engine results for all keywords related to your products/services. Make sure that the content you post is always relevant and up to date or you will end up doing the opposite and scare your potential customers to run away and not buy from your store.

6. Traditionary PR Methods

Don’t give up on traditional public relations strategies. Especially if you are trying to shoot up your sales in your physical store, you can still get a lot of bang for the buck from radio or TV commercials, holding a live event, mailing out coupons, or doing mobile shout outs.

The bottom line is that getting a higher conversion rate will help your e-commerce sales, as well as your physical sales, improve, and lead to a better ROI for your business.