How-is-Branding-done-through-digital-marketing

How is brand building done through digital marketing?

I am certain you have heard the phrase “build your brand.” However, what does that really mean?

A company’s brand is a combination of its identity and all the things that make it unique, i.e. its name, the particular type of products or services, and everything from the color of its logo to the way its ads are written.

A company’s brand delivers a particular experience to its customers that can be good or bad, depending on the company’s reputation. Branding provides your customers with a type of experience that can be either tangible or intangible.

Not only does it involve a company’s reputation, but branding can also involve things like the value clients put on the business’ products or services, as well as if they see the company as one that is good for the environment, or how it treats its customers, etc.

What is Branding?

Branding is a vital process in the world of digital marketing, as well as being a type of PR strategy that helps a company get established in its chosen niche. It gives your business meaning and it’s the way your customers see you and can instantly recognize your products or services. It’s vital for a business to be able to build their brand via the proper type of digital marketing PR strategy.

One way of doing brand building is through digital marketing. There are many channels used in digital marketing that can help a company build its brand.

Through digital marketing, businesses can meet their customers’ needs all through the purchasing cycle. It is very powerful and versatile and has great potential to help build interactions between customers and businesses in ways print never did.

Some of those channels are email, websites (both mobile and regular ones), social media platforms, and more. Every digital marketing channel you use has the potential to make or break your business.

When your business interacts with a customer on, for instance, Facebook then there is a chance the business can either gain or lose that customer depending on how that interaction goes. That is part of what makes digital marketing so powerful.

Here are some common ways to begin building your brand via digital marketing:

1. Content marketing:

One of the first ways today’s savvy customers check out the credibility of a business these days is by going online to find you. Anything you post online whether on your business website, a blog, a social media site, ads, etc. tell who your business is and what it sells as well as how others see you and how you fit into your business niche.

To keep building your brand you have to always ensure you sound credible in your field, are putting out information that is relevant and up to date for your industry, and are finding ways to keep your customers in the loop on how things are going in that industry.

2. Social Media:

Social media is another part of your PR strategy for your digital branding plan. You have to be on social media sites relative to your industry and have a good social media strategy that aids your customers. i.e. posting current info on your industry, interacting with customers and answering their questions, and doing whatever you can to share your business with them.

This not only garners new customers; it can help you keep the interest of potential employees too.

3. Business Website:

Your business website is your branding foundation. You must always keep that website current and up to date otherwise, your customers will lose interest in your products or services, as well as lose faith in your brand, thus you push your brand down instead of building it up.

4. Search Engine Optimization (SEO) and Pay Per Click (PPC)

SEO and PPC are considered as the back-end of your PR strategy for building your brand. They aren’t a feature that some new business owners are that clear on and most of the time the services are farmed out to experts who help you in your branding plans.

Maintaining good SEO is what keeps your online presence up to date and relevant, and it helps Google and the other search engines rank your business. As we all know, most people choose the first business on the list when they are searching online for a product or service they want to buy.

PPC is those pop-up Google ads that help to get your potential customers. They need to be interesting and work to lead your potential clients to your website or other location to help them learn all about you and what you sell so you can convince them to buy it from your company.

Where to Point your digital marketing PR strategy

Digital marketing has become an even bigger branding adventure than ever before with the emergence of so many types of personal devices from smartphones to smartwatches and tablets to laptops and more.

There are so many ways you can communicate with your target audience. In order to keep building your brand, your business strategy must include finding the best ways to reach your target audience via digital marketing. For example, mobile customers are reached by ensuring your mobile sites undergo mobile optimization strategies.

The bottom line is that digital marketing isn’t going away, and in fact, it keeps getting more important every year. Your customers are who make or break your brand, so as long as you don’t forget that and are always striving to meet their needs, your business brand should stay on top.

More and more people get online every day and if your business doesn’t keep up it’s PR and branding strategies up to date, then you may lose a large part of your market share to your competitors.

How-can-in-store-sales-be-increased-using-online-marketing-Griffon-Webstudios

How can in-store sales be increased using online marketing?

Are you focusing a lot of your retail marketing strategies on online marketing? While many businesses are concentrating on increasing their retail sales online, it’s also important to use your online marketing tactics to increase your sales in-store as well.

Even though many customers love to shop online, studies show nearly 90% of the people who research a particular product or service they want to buy will actually go to a brick and mortar store to buy it.

That means companies need to find ways to get those types of clients to come into their physical store after they are done looking up a product online.

Here are some of the best ways your company can increase sales in-store by using the right online marketing strategies:

Provide customers a good reason for shopping in-store

Shoppers can head to any store they please to make a purchase, so you need to find a way to get them into your retail store.

 64% consumers want personalized offers from retail brands. (Salesforce)

This can be done by giving them incentives that make them eager to choose your store. Some examples could be letting them order online and pick up the item in person, providing coupons that are good only in-store and having great sales.

Give customers a great mobile experience

A large majority of customers shop using their phones, so if you want them to come into your store to buy that item they are looking at on their phones, then you have to provide them a great mobile experience by,

For example, enduring your mobile website is up to date, relevant and optimized.

Rethink print advertisements

Printed advertisements are still valuable these days! You just need to use them along with other kinds of marketing tools. One way to do that is to post those ads not only on your website but also on social media, and as emails.

Measure what is working

It is vital to have a tracking method in place that shows if your online marketing strategies are working. Focus those measurements on the things your customers do that end up garnering retail sales in-store so you know what you are doing right.

Localize your strategy

Be sure to create local messages that don’t just target your geographic location. You also want to determine things like how those local messages can be used, who they should be targeted to and when they should be used.

For instance, Google has great local business pages you should sign up for to attract potential customers who live close to your brick and mortar store.

Be sure to remain tactful

Even after you put together a large stock of online marketing messages, be careful not to overdo it and turn off your potential customers from coming into your physical store by sending out too many notices at once. Spread them out carefully over different digital platforms.

Know your customer’s needs

Understanding exactly what someone needs and determining the best way to give it to them is the first step to getting a person to come into your store to buy something.

You can do this better by analyzing the needs and wants of your target audience via sources like search engines, social media, third parties, and customer relationship management systems to get some insights.

Create Content Based on Specific Segments of Your Audience

Being able to create content that has been personalized for a precise group will ultimately bring you more retail sales both in-store and online.

Get your targeted audience to move from online to in-store by posting content on your website, blog or on social media that meets a known need via the use of niche articles, how to videos, customer testimonials, and interacting with your customer’s posts so they recommend your company to others. Once your potential customers trust your reputation, they will happily head instore when they are in town.

Target Clients and Ramp Up Content via Ads

After you have determined what your customers are looking for in their online searches, use some paid ads to get more visibility and throw in some in-store sales to lure them into your brick and mortar location.

Studies have reported that potential customers are going to click on a locally sponsored ad twice as often when they are searching for a product or service they need.

You can use this to your advantage by placing ads to showcase your unique products or services. Also, make the ads show up when potential shoppers are within a specific distance from your store. These could include banners, mobile, social media, or other ads.

Bank on Dependable, Consistent Branding Efforts

Once you have grown your brand into the one your customers trust and rely on, Be sure that anything showing up regarding your brand stays consistent no matter if it is online or offline.

If what the customer sees instore doesn’t match the same branding online, then your retail sales will drop due to customer confusion. Online marketing has to be consistent to work in your favor!

Use some influencer outreach to get customers

In order to get brand advocacy that goes further than online sales and turns into more in-store sales, you have to get your followers and fans onboard.

You can do that by encouraging happy clients to post reviews online, as well as do word of mouth regarding their experience offline. Put together some reward systems for them to come instore, like special coupons, a rewards points system that only can be redeemed instore, etc.

Expand your relations with customers to get more support

These days customer support goes a lot further than just calling a help desk or asking to speak to a store manager. Whether you know it or not, your customers are talking about you both on and offline.

Make sure you monitor those discussions online and use them to your advantage by rewarding their posts with in-store coupons, etc.

Conclusion

The bottom line is that in-store sales are influenced greatly by online marketing efforts. If you want to gain more retail sales instore, you have to have a good online marketing campaign that builds up your brand’s loyalty and makes your store a great place to shop.

If you stay involved with your clients online via interacting with their posts and reviews, in the long run, it will help you get increased in-store traffic as well.

5-winning-marketing-strategies-for-2019

5 winning marketing strategies for 2019

If you own a business these days, then you know that the competition just keeps getting stronger, so you have to be ahead of the game when it comes to winning marketing strategies. Here are five of the best upcoming trends for 2019 to help your business stay successful:

1. Vertical Video via IGTV by Instagram is expected to be big

Visual content is the thing in 2019 in many ways, especially when it comes to social media marketing trends. When you use any sort of content marketing in 2019, you had better include vertical videos via IGTV on Instagram in your next marketing strategy, as 80 percent of what people are consuming online these days is video content, according to the marketing experts.

Vertical videos are the newest hot trend, especially after IGTV by Instagram launched a way to show longer videos that can actually be up to an hour in length. Plus, you don’t have to turn your phone sideways to view this kind of content marketing videos! IGTV is dedicated to showing vertical videos, which are especially great for mobile optimization strategies, which bodes well for businesses who want to reach mobile-only audiences.

IGTV is great for all kinds of video from animated content to interviews, 360-degree virtual reality, live streaming, and just about any other type your business could ever need to bring in the customers. So be sure to count it in during your next marketing strategy meeting.

2. Content marketing is still going strong

Some may think that content marketing is an old strategy, but the truth in 2019 is that it is still kind and still going strong. In fact, today’s content marketing is opening the door for your business to have one on one conversations with your clients and create a successful relationship that will help grow your brand and spear it on to greater success.

Content marketing can be used as a tool to meet a precise objective, so you need to have a strategy that fits your company, not something generic. You can start with something like generating leads or getting better SEO and from there tweak it so it precisely meets your business’ niche and needs. Studies by Content

Marketing Institute showed that 65 percent of the companies with the best success used properly aligned content marketing strategies to spur their brand to success.

For instance, do a content marketing assessment to figure out where you stand, then use it to your advantage. Salespeople might decide to use content of some kind to boost their sales pitches, while your brand manager could find a way to use it to produce good will, and your recruiting staff could use it to attract top candidates by posting specific types of content where the kind of people you need might read it, i.e. posting something on LinkedIn.

3. Influencer marketing has become a top way to deliver content

The whole idea of publishing content is to reach your target audience, so why not get the help of someone or someplace they are already paying attention to?

Influencer marketing is when you leverage the reach of someone who is popular in your niche that has a big following and a strong reputation to help you support your own business brand. That helps you get the clients you need because it increases your own brand’s product awareness and drives new sales.

These days instead of relying on celebrities to do influencer marketing, micro-influencers and nano-influencers are the ones with the most pull in 2019. Micro-influencers have between a thousand and 100K followers and nano-influencers have less than 1,000 followers, but they still have a lot of influence and credibility in small specific markets.

That’s because people connect better to the “little people” and trust that they are more genuine and honest. That helps you to sell the fact that your brand is also genuine and honest, which in turn makes more people want to buy your products and services. So, it’s time for your company to find some appropriate influencers to help you stay ahead in 2019.

4. Voice search and Mobile Optimization has become huge for 2019

Research done by Search Engine Land showed that voice-based sales in the US were nearly two billion dollars in 2017, and are predicted to hit 40 billion by the year 2020.

Additionally, in 2020 it’s predicted that about half of all the search engine requests will be made via voice because people love talking into their devices. So, now’s the time to jump on that bandwagon.

That’s because it reduces their screen time for one thing. So, to make things work in your favor, you need to do some mobile optimization to make your search options more voice-friendly so it recognizes conversational questions.

Expect to see a lot more than people just choosing to use it while they are driving around in their cars and they can’t hold their phones.

Mobile Optimization

Did you know that way over half the online page views is done on a mobile device? Any business these days that expect to grow it’s Internet customers must have a top-notch mobile ready website along with appropriate mobile apps.

No customer in 2019 or beyond will wait around for a website that doesn’t work on their phones and if you don’t keep up with the proper mobile optimization, your business will fail.

Plus, Google is now taking a customer’s mobile experiences to heart when they assign a search ranking for a business.

If your site loads too slow or otherwise works crappy with mobile devices, it will be ranked way low in the search results. That is death since we all know that most customers pick the first companies on the list of options when they are searching for specific products or services.

In $ dollar terms, this means that if your website typically earns $100,000 a day, this year you could lose $2.5 million in sales

You also have to take into consideration that most mobile customers don’t have keyboards so it can be hard to enter text or other such tasks.

So, your mobile site must have properly designed controls that are placed optimally for your mobile users. It should have, for instance, fewer buttons, fewer reasons to have to scroll, plus it’s time to get rid of Flash since it doesn’t work for instance on iOS systems and get rid of pop-ups since they could cover up the whole screen of some mobile devices.

5. Artificial Intelligence and chat boxes are the way some customers communicate

The world of Artificial Intelligence (AI) is growing in leaps and bounds, and things like chat boxes are getting more popular. The Grand View Research people predict that by 2025 the chatbots market all over the world will grow to more than a billion dollars. That means almost half of the end users out there prefer using a chatbot for their customer service needs.

Using AI can help make your business more efficient if it is used properly. AI can do many tasks that take humans more time to do, and AI does it more efficiently in most cases too. A business can use AI to do things like monitoring their customer’s online habits, and then suggest products and services they may want or need.

Businesses need to use AI to be able to determine things like the type of content their potential clients are consuming, no matter if this refers to some type of technical support or other usages.

This, in turn, will help a business personalize its offerings to better meet a customer’s needs. For instance, you can use specific algorithms to study how your marketing campaigns are going and be able to change them in real time so as to increase your business’ return on investment.

All in all, these five trends will help your business succeed in 2019 and beyond.

7-cost-effective-ways-to-market-your-business-online

7 Cost-Effective Ways To Market Your Business Online

When you run a business, every dollar counts! It’s not easy being a business owner, given the amount of responsibility needed to make it successful – not to mention all the money needed to get it off the ground, too.

So saving any money you can save is always appreciated, which is why you’ll definitely need these cost-effective ways to market your business online:

1. Learn the ins and outs of social media

Social media is a great way to gain tons of exposure for your business, but the best part is that it’s free! You can set up your business profiles for nothing and then create ads for however much you can afford to spend. Plus, social media is practically a necessity for all business.

But if you’re going to market your business on social media, learn the ins and outs of the platform to take advantage of all it has to offer.

94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).

2. Create a blog

Another cost-effective way to market your business online is to create a blog. You’ll be able to incorporate keywords, which will get you organic traffic if done properly. This costs nothing, just a bit of time and hard work to create quality content people will want to read.

3. Use SEO for your website

Besides a blog, you’ll want to incorporate SEO into your entire website so that it ranks higher on search engines. By making sure your website is primed for what search engines want, you’ll be able to better market your business.

4. Put out press releases

When your business does something that’s newsworthy, put out a press release. You never know who might be interested and pick up the new! There are also tons of websites out there that you can use to distribute your press release for cheap.

5. Join an online community

Whatever your niche is, find an online community and get involved. By posting on forums, you’ll be able to spread the word about your business.

6. Email marketing

Email marketing is a low-cost way to spread the word about what you’re doing, any promotions and anything else you feel your customers will want to know. By creating a weekly schedule, your customers will anticipate seeing your email in their inbox!

7. Referral Marketing

If your customers find value in what you offer, then they’ll have no problem in referring you to their family and friends. It’s a cheap and effective way to take your online business offline!

How-to-Evaluate-the-Effectiveness-of-your-online-marketing-campaigns

How To Evaluate the Effectiveness Of Your Online Marketing Campaigns?

Online marketing has become a great way to boost your brand awareness and sales, but how do you know if your marketing campaigns are actually working? Knowing how your online marketing campaign is crucial because it will let you know if you’re meeting your marketing goals and expectations (whatever they are).

With no real knowledge of how your online marketing campaigns are doing, you’re wasting time, money and effort. Before you even start your campaign, you’ll need to define a few variables to determine your metrics. This includes your objective, user context, target audience and the like.

Then based on these variables, you’ll be able to create specific call-to-action and associated assets that will yield trackable results. Here are some helpful ways on how to evaluate the effectiveness of your online marketing campaigns:

1. Total Website Visits

One of the easiest ways to track your online marketing campaign’s effectiveness is with how many site visits you got during the time period of the campaign. This will give you a rough idea if the campaign is driving the traffic you expected to your site.

2. Website Traffic By Channels Or Sources

You should be using your online marketing campaign on all your social media channels and any other places you can drive traffic from, such as blogs, forums and the like. To do so, give each source and channel it’s own unique link so that you can track it to see where the most traffic clicks came from.

Using Google metrics like Google Analytics and Google Webmaster Tools can help you determine where the most traffic came from.

3. Your Site’s Bounce Rate

The bounce rate of your website is the number of users that visit your website and then leave without performing any action. A high bounce rate means that there are flaws in your online marketing tactics.

Either it’s poor campaign targeting, weak landing pages, irrelevant traffic sources and the like. But whatever it is, your bounce rate means there’s a problem in your marketing that needs to be fixed for your next campaign.

4. Online Sales

If your online marketing campaign revolves around a product on your site, the number of online sales will help you figure out if you met your goal or not.

Even if you have brick-and-motor store, you can also track the sales of a particular item you mentioned in your online marketing campaign or see if your sales for the time period increased due to the online marketing campaign you created around more foot traffic.

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How To Get More Organic Traffic To Your E-Commerce Website?

There are many ways to get traffic to your e-commerce website, without having to pay for ads. Your business may not have a budget to spend on Facebook, Google or Instagram ads because you’re still starting out, or focusing your budget on other aspects of the business.

You don’t have to spend any money on growing your e-commerce website traffic – you just need to know how to do it organically! Organic traffic may sound like a challenge, but here are a few tips on how to accomplish this goal.

Here are the 3 most crucial factors to get more organic traffic to your e-commerce website.

1. Create Quality Content

The first thing you’d want to focus on is creating unique content on each of your product pages, homepage, and blog. By creating relevant content, people find value in your website and when it is mixed with vital keywords, search engines like Google will find more relevancy in your content and rank your page higher, allowing people looking for key terms to find you on the first few pages which leads to increase in organic traffic.

One easy way to do so is with product reviews and blog posts. By allowing your customers to submit reviews, you can leverage their words into sales to convince new website visitors to convert. You’ll also want to highlight the reviews on your site’s home page so it’s the first thing new visitors see.

Fresh content and regular blog posts will keep your potential customers more engaged with your brand, website and thus value the information you provide them.

2. Have Dynamic Meta Descriptions To Increase Organic Traffic

Your site’s meta descriptions are very important as they appear directly below the page title. Even though Google often doesn’t read what’s in a meta description, customers do and it’s the only other information besides the title and URL that appears on the search results providing them enough reasons to visit your website.

Writing engaging meta description is important for readers to visit your e-commerce store.

The 70-80% of search engine users are ignoring the paid ads and are only focusing on the organic results

3. Make Your Site’s Speed A Priority

Speed is actually a decisive factor for ranking on Google so you need to make sure that your e-commerce site loads in under four seconds (as well as all of its pages). The faster your site is, the better chance it has to rank on the search results.

You may also have to constantly monitor the load time, bounce rate and time spent on the site to really get a clear understanding of the health of your website.

Top-Internet-Marketing-Strategies

The Top Internet Marketing Strategies For Your Business

When it comes to marketing your business online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, the way we advertise and the way consumers look at our products or services is constantly shifting.

So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen.

Looking ahead towards 2019, we are seeing some changes in the way consumers are viewing advertisements and how they are reacting to them. People are constantly connected and as a result, are more clued up towards gimmicky and flashy ads that they see thousands of times a day.

In this article, we will look at a few of the top marketing strategies that you should currently be employing in your business and we will also take a look at what is trending for 2019 giving you a head start in shaping your next year.

What is an Internet Marketing Strategy?

You strategically market your business by putting in place a plan of action to promote, advertise and sell your service or products to people.

By understanding whom your target audience is, that is, who you are trying to sell your product or service to, you have taken the first step in implementing a strategic internet marketing plan.

Perhaps you want to advertise to other businesses (business to business or B2B marketing) or maybe your customers are the general public. In this case, you must consider the age group and gender among other factors to define your target audience.

Top Tip 1: Search Engine Marketing

This boils down to two subcategories, Search Engine Optimization (SEO) or Pay per Click (PPC) Marketing.

SEO is organic and allows for your company’s website to be on the list of search engine results. It is advised not to rely on SEO as your only marketing strategy, but you shouldn’t pass up on putting some effort into it either, as Google, Bing or Yahoo searches can still bring in massive amounts of leads and traffic to your site.

Your ranking within a search engine result is deemed by a number of factors, including what you keywords you place in your description and meta-tags on your website, your social media activity guest blog posts and such.

Pay per Click advertising such as Google’s Adwords involves you paying for your website to be displayed alongside an organic search engine results.

Other PPC advertising strategies include the very popular Facebook Ads, which is still one of the best ways to gain leads available with a ton of marketing information available on the billion people active every day.

Top Tip 2: Contests, Vouchers and Giveaways

Everybody loves to win. It is irresistible to enter a free draw and much more appealing to enter an online store or business with a voucher code in hand.

An epic way to see an increase in leads, customers and traffic are to advertise a voucher, offering 10% off, free shipping or a buy one get two deal, or to run a contest or giveaway to get involvement, shares and traffic through to your website.

Not only do contests give you loads of consumer data to use, but your consumers also market for your business and you can increase your fan base tenfold.

Top Tip 3: Be Active on Social Media

Not only should you reply to any comments that you receive on your Instagram, Facebook or Twitter accounts, increasing public likeability and engaging with your customers, but it is worthwhile maintaining a blog as well.

The more active you are on your blog and on social media, the more often you are able to post new keywords. This enables search engines to find and display your website more often, which we spoke about earlier with SEO.

Your blog can also gather a sort of a cult following, where you can offer advice, share what you know and really get to know who your target audience is.

Looking Ahead:

Digital Marketing sees trends rise and fall as consumers change the way they connect with each other on an online platform. Looking ahead, we can see a few trends that are to shape how we market online for 2019.

Video Marketing.

You yourself probably feel like you are watching more videos these days as you stroll through the net and your attention is called to something. Watching videos is more fun than reading an article and this new opportunity to reach and engage with customers is growing terrifically.

Thanks to a survey from Wyzowl,  99% of businesses who use videos say they will use them again, and 85% of businesses regarding video marketing as an important part of their marketing strategy. Get on board and don’t be left behind.

Internet video traffic will become a huge percentage of all consumer internet traffic in 2019. Live streams, in particular, are extremely popular and there is a lot of evidence pointing to a higher retention rate of live videos over pre-recorded ones.

Authenticity

Not exactly new, but in the world of marketing automation and chatbots, it is so easy to forget who it is we are actually trying to sell to real people. One of the best ways to market your business, and a definite growing trend as consumers are demanding it, is authenticity.

According to a review by Stackla, 86% of customers said that authenticity greatly influences their decision on what brands they like and support.

This is a huge percentage of people who want to feel like they are dealing with real people, not just another big business or brand. Take that into account when considering your marketing strategy for 2019.

With a strong online marketing strategy, you will help to grow your business and see more traffic to your site, more customers, more leads and connections and in the end, more sales. By taking into account the above tips your internet marketing plan can be your key to future and substantial success.

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What Tools Can I Use To Evaluate Brand Awareness?

Most business owners who are goal-oriented know how to track their sales and conversion rates, but how can you track and evaluate your marketing strategies on brand awareness?

Before the digital age, it just didn’t happen. We had no idea how many people saw an advertisement on a billboard or paid attention to a radio or television advertisement and knew what a brand was all about unless perhaps some surveys or questionnaires were taken.

But in the digital age, we have a much greater awareness of what people are seeing and how they are reacting to it. Just because a digital marketer has the same goal for every business they market, a business does not have to have the same goal as another business.

Some businesses are hoping to reach a different set of customers whilst others may want to target their target audiences only. How can we evaluate if our marketing techniques are effective in brand awareness?

1. Investigate your Social Media Followers

Calculating the number of people who follow your brand across the social media channels available, such as Facebook, Instagram, Twitter, Linkedin, Reddit Google+ etc., is a great way of evaluating who is aware of your brand. Needless to say, those with greater social media following tend to have a more successful business.

It is also important to track the involvement of these followers, so you can put more time and effort into the channels that are more active than the ones where not too many people show an interest or engage with.

As you follow these engagements, you can assess progress within your brand to see what marketing strategies work to garner more interest and build bigger followers.

2. Look at Website Traffic

Using Google Analytics or a marketing automation platform such as this one, to directly track the number of people who typed your URL into their address bar, clicked a link in an email or offline document or used a browser bookmark gives you over time, incredible depth into how your brand awareness is increasing or decreasing.

Measuring your website traffic over time when you look in the right places will certainly offer you insights into how people are aware of your brand.

Of course, measuring keywords has become more and more difficult with the introduction of private searching, so you will not entirely be able to evaluate who searched for your brand because they knew of it before or whether they happened upon it by chance.

Of course, not every brand is dependent on their website for sales, advertising may come from another point of call and the website is purely additional information for those interested

3. Surveys

You can conduct a survey either through email, telephone, website, social media or at the end of an order form. This will give you an opportunity to either ask existing customers how they heard about you or you can reach out to a randomly selected group of people to ask whether they have heard about your brand or not.

The latter approach is more useful if your brand already has the following of a decent percentage of a group of people, perhaps in your local town or community.

If a local business asked globally if their brand was known, the statistics would not come back in their favor.

When conducting a survey, you need to be aware of response bias, where people may not give accurate answers based on how they were asked. A way around this might be to be a fly on the wall. Again, social media is great for ‘listening in’ on organic conversations about your brand.

4. Don’t forget to benchmark your findings

It is all well and good to get more involved on social media, get your customers involved and use a few analytical tools to see how many people are viewing your website, but if you don’t benchmark these findings, that is to say, you do not have a baseline from where you have begun, you will not be able to document any natural peaks and troughs, or any irregularities. You can use this information to change how you chose to advertise.

89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation.

We will continue the article by explaining some of the metrics that you can apply to assist with measuring brand awareness. Although the use of digital marketing has made it easier for us to gather information about our customers and leads, understanding and using all the tools available out there can be mind-boggling. Here are a few you should know about that you can use to evaluate brand awareness.

5. Reach

Reach is defined by the potential number of people who will view something about your brand online and will go and view your brand’s content.

This is the reason that influencers are given free products in return for writing a blog post or making a video about it. The number of followers an author has is the ‘reach’ that the author has for your brand when they mention it.

6. PPC analytics

This is probably the easiest tool you can use to gauge online brand awareness. PPC analytics can help you to calculate the conversion rate by providing you with the number of people that clicked your ads.

By using this information, you can also understand how many people you are converting through your paid advertisements.

This online tool is available on any individual platform that you are spending money advertising on, such as with Facebook Ads or Google Adwords.

Using brand awareness effectively results in an effective marketing strategy for your business. When you are able to understand how your customers are reached and how they respond once they have been made aware of your brand, you are able to design marketing tools effective to bring leads into sales.

Generally, the more consumers that are able to remember your brand, the more successful your brand is going to be. With social media being such an effective marketing tool, we are now able to use a huge amount of information that is obtained to our benefit and reach more people than ever before.

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10 Inexpensive Ways to Get Your Business Noticed Online

When it comes to marketing our businesses online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, we want to get noticed and we don’t want to spend a lot of money doing so.

The way we advertise and the way consumers look at our products or services is forever changing. So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen.

Here are 10 inexpensive ways to get your business noticed online.

1. Search Engine Optimization

If you haven’t heard of Search Engine Marketing (SEM) or Search Engine Optimization (SEO) before, then now is the time for you to get clued up and involved. This is one of the best things you can do to ensure your business is found when potential customers search for what they are after, and best of all, it’s free!

SEO is organic. This means that it happens naturally and fortunately, it is through not too much effort from you. It is not a Pay per Click advertisement scheme or generated through you purchasing a bot to boost your presence.

When somebody asks Google, Yahoo or Bing (search engines) for information on a product or service, if you have input keywords relating to your business in the meta-tag and description of your website, then the search engines will relate those keywords to the person’s request and present your webpage. The higher up a webpage is relating to the relevance as well as activity and popularity of the website.

2. Love Social Media

You have probably heard it all before, but social media is key these days in giving you the opportunity to spread your word, share your name and attract leads, interest, and hopefully, sales! Linkedin, Twitter, Facebook, Instagram are all social media platforms you should be familiar with and using regularity.

Remember not to preach too much about yourself all the time and mix it up with some other interesting posts in order to keep it fresh and exciting for your followers.

3. Choose a simple domain name

Now here is one where the boat might have already sailed, but if you are new to the world of online business or even willing to give another website a shot, bear in mind that your customers need to be able to remember your website, so keep it as short, simple and to the point as possible.

4. Try a high end (or low cost) domain

You might have heard that Google penalizes new domain names such as. flowers and .market so you might be willing to spend that extra cash by sticking with a .com or .org in order to move your search engine ranking up the scale. It appears this isn’t actually true.

Google has informed us here that they treat these new domains just like any other domain, so if you are squeezing every penny, don’t feel obliged to take a .com

5. Create a shareable blog

Blogging is great for connecting with your audience on a more personal level. You can offer insights into the industry, you are able to answer questions and by creating shareable posts, then your customers are essentially doing the marketing for you.

Not only that, but Google loves it when you create new and interesting posts and will reward you by boosting your ranking to allow you to receive more organic traffic to your website. The best type of blog posts you can make offer information about your company without preaching about it. You also need to make it easy to share on sites such as Facebook, Twitter and Reddit as when it is easy to share, people are more likely to do so.

6. Video Marketing

This is a great and inexpensive way to get your business online. It is dubbed to be the most influential medium in which to advertise this coming year, with 99% of businesses who use videos say they will use them again, and 85% of businesses regarding video marketing as an important part of their marketing strategy.

The survey from Wyzowl also informs us that “the average person is watching more than an hour and a half of online video content per day, with around 15%watching more than three hours”. That is a lot of video time.

7. Reward referrals

Let the people supporting your business such as friends, family and employees earn a little from their support. By including a referral system that offers a discount or up to 10% off when they refer a friend can provide a huge boost to your customer pool.

People are 4 times more likely to buy when referred by a friend. (Nielsen)

8. Be authentic

According to a review by Stackla, 86% of customers said that authenticity greatly influences their decision on what brands they like and support. This is a huge percentage of people who want to feel like they are dealing with real people, not just another big business or brand. This is a great inexpensive way to garner interest in your business.

9. Join up with another company

Think airlines and car rentals. They go hand in hand, don’t they? So when there is a deal that allows you to purchase your flight as well as sort out your car rental, many people enjoy the simplicity. This can apply to your business. You are also benefiting from the traffic flow of the other company, which boosts your exposure significantly.

If you haven’t been online long enough to have a substantial customer base, pairing with a company of similar age can be extremely useful.

10. Experiment with Instagram

Instagram, as a photo sharing platform may lead you to believe that it’s only really serving businesses such as bakeries, florists and cake decorators when it comes to getting your business noticed online.

But you can use Instagram to connect with your customers, no matter your business, by allowing to let people into a bit of your company’s culture and energy.

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How to Reduce Shopping Cart Abandonment with a Seamless Checkout

It has happened to all of us. We pick products on a website, add them to the shopping cart and for one reason or another, finally, we do not buy and the order remains in the limbo of unpaid orders.

Facing the abandonment of a shopping cart by customers is something that creates a lot of insecurity in online stores. It is also a problem for many online business owners.

Fortunately, more and more studies reveal the different reasons why abandoned carts appear, which allows companies to improve the sales process and adapt it to improve the conversion rates in their stores.

Reasons for having abandoned carts

There are many reasons why consumers abandon full shopping carts in an online store. Although, a difficult navigation or a complicated interface to use are some of the main reasons for the abandonment of the shopping cart.

The following are also some of the major reasons shopping carts are abandoned:

1. The inability to save in order to validate later
2. The number of shipping costs is not visible
3. The impossibility of contacting customer support
4. The impossibility of using a third payer
5. The volume of information requested is too high
6. The complexity of the payment process

 

 

 

 

 

 

 

Seamless checkout tips that can solve the problem of abandoned carts

We will discuss the issue of how to reduce shopping cart abandonment in your online store. Fortunately, more and more studies reveal different reasons why this happens, which allows companies to improve the sales process and adapt to improve the conversion rates in their stores. We have tried to collect the potential solutions that can be helpful in creating a better experience for your shoppers.

1. Quality customer service

We must pay special attention to communication with the client. E-commerce creates a new way of relating to the consumer, a relationship that is essential for the purchase process to be formalized successfully. The customer service is key. It has to be accessible and impeccable, we must realize that it is the only “contact” the client has with the company, so, even if it is virtual, it must provide adequate trust and demand from the client.

It is proven that when customer support is available at a single click, the abandonment of the shopping cart is reduced by 30%.

In the United States, 21% of online shoppers prefer a chat conversation with the company’s own support.

The ability to respond and the need for more information from the users have made companies to rethink their sales process and a bring a change in their strategy. The importance of knowing each client individually and building a lasting relationship will ensure better sales numbers.

2. Free shipping or discounts

Many online buyers abandon their shopping cart either due to a high shipping cost or the seller has not mentioned about it during the entire purchase process, which may be an unpleasant surprise when they find it at the checkout page.

Also, keep in mind that customers are more likely to buy more products when you offer Free shipping.

3. Show the break-up of the cost

In the shopping cart, there must be a clear break-up of tax, shipping cost, and the final price, as it can mean a considerable difference that causes the customer to abandon their purchase.

Not indicating the final price on the products until the end of the transaction, can shoot the number of abandoned carts on your website

 

 

 

 

 

4. Shopping cart must always be visible

Keeping it this way reminds customers to buy. Sometimes the product itself could distract the buying activity so a visible shopping cart will bring the customers to engage with the website.

5. Give them fewer steps

The customers are there to purchase, not just to fill out some irrelevant data. This may seem obvious, but there are still thousands of stores that put obstacles to their customers by adding an increasingly longer purchase process. You should minimize the number of clicks and make the customers buy the product at ease.

Analyze the heatmaps and study the behavior of your website visitors to know where you are failing.

6. Offer several payment options

You need to provide the clients with all possible payment options. The ideal thing would be to be able to pay by credit card, by conventional methods such as bank transfer or counter-reimbursement, by Paypal or even other more alternative methods.

There are many payment alternatives, the more the better. This will eliminate one of the most important barriers that a consumer would encounter.