How can a Mobile-Friendly Website Boost User Engagement

With the introduction of technology in the business world, complicated business endeavours that were once a pain have now been made simpler. We live in a generation where a simple device like a mobile phone is no longer just used for communication but to mainly seek information on the internet and even manage and run a business.

The big question is How much time do consumers spend on mobile devices?

mobile devices

With a massive growth of the mobile market in the recent years, having an archaic website that only runs on the desktop means that your website is losing a large volume of valuable traffic.

1. Mobile Marketing Strategy

Why do you need a mobile marketing strategy? Well, this is the age we live in! Just get to the city square and you’ll find thousands of folks glued to their smartphone screens.

Here’s a quick bite of some mobile marketing stats.

  • According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or if it varies significantly by country.
  • The number of mobile phone users in the world is expected to pass the five billion mark by 2019. In 2016, an estimated 62.9 percent of the population worldwide already owned a mobile phone. The mobile phone penetration is forecasted to continue to grow, rounding up to 67 percent by 2019.
  • 66 percent of all email in the US is now opened/read on smartphones or tablets and 34 percent is viewed on a desktop. The mobile breakdown is as follows: 49.5 percent of email opens were on a smartphone, 16.8 on a tablet.
  • Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.


2. Mobile website optimization

With the help of a Smartphone, Buyers can now access your website within a short span of time and shop. Due to the increased use of mobile devices to access online content, you need to ensure that your website is fully functional and well optimized for mobile devices.

Enter your website’s URL into Google’s Mobile-Friendly Test and it will let you know if you’ve got a mobile-friendly page on your hands. If the website you entered passes Google’s test, you will see a green banner indicating the website is mobile-friendly

A slow website loading time is, and will always be your biggest threat. The webpages should operate well to allow it to smoothly function on multiple screen sizes. Most people will abandon the website if the loading time takes more than five seconds.

Human-vs-Goldfish-Attention-Span-researchGoogle has announced mobile friendliness as an important ranking signal. The change has affected the websites all over the world and made a significant impact on the search results. Optimizing your website to be mobile friendly will result in reaching scores of mobile users.

3. Mobile phone applications

Companies have started to embrace mobile apps as they understand the exceptional user engagement and the value-add it brings to their business. It can be easily downloaded from the App Store. The app economy is continuing to grow, with the worldwide revenue from app stores expected to top $110 billion this year.

mobile-app-usageMobile apps with numerous functions help customers to quickly access the company’s products/services with minimum steps.

It also provides an easy payment option with an ability to track sales which benefits both the customer and the seller. Similar to mobile-friendly websites, Mobile apps engage buyers to spend more time surfing the products and services, thus increasing sales remarkably.

4. Social Share

It is no longer a news that we’re in a social-driven world. Facebook has more than 1.6 billion monthly active users, while Twitter has 305 million–numbers that are rapidly increasing. More than 100 million people use Instagram every month.

You don’t have to limit social engagement on social media. Engage customers as soon as they arrive on your website by offering a Live Chat option. Linking your social media is just the first step but to truly boost engagement, you need to get serious about the content creation and distribution.

Social media for mobile-friendly-website

A mobile-friendly website with social media engagement would be a perfect mix to retain visitors and respond to your call-to-action.

5. Online surveys

Surveys are a way to know the market views concerning a certain product or service. The consumers give their opinions concerning the improvement of a product or service by completing online questionnaires made available.

A mobile-friendly website would allow the customers to take part in online surveys easily. This will enable the service providers or companies to evaluate themselves and make changes to the products/services leading to a better user experience and increased sales.

6. Better Conversion Rate

If your target market can access your website conveniently on their mobile devices, then they are more likely to complete contact forms, make purchases and become a loyal customer to your brand.

One of the main benefits of having a mobile-friendly website is that even for dynamic technology platforms- such as wearable devices and smartphones- your website will still run very well and be optimized. This means that a mobile-friendly website will serve your business for years to come.

The mobile market is rapidly expanding nowadays. It presents a great opportunity for your business to stand out from your competition. When done properly, your mobile website will help attract more customers and achieve a better bottom line.


10 common errors E-Commerce business owners make on their website

E-commerce business model has received an increased use from businesses. This is because of more penetration of technology making it more profitable and again it is also easier to start. For the brick and mortar businesses, they also want to tap an online business based on the opportunities that can be found online. However, they often make the following mistakes which should be avoided at all cost.

ecommerce mistakes
1. Non-Optimized Websites

Modern website design requires that you offer users a website that can be accessed from any device since people will use different devices to access your online store. Therefore, it is important that businesses consider improving their websites so as to be accessed easily from any device.

2. Poor Navigation

Website navigation should be easy so that shoppers can easily find the items they are looking for. Therefore, you should name links appropriately so that they can identify which one leads to the item they are searching.

3. Not Using Search Tool

Shoppers want to easily access the item and read about it then they can make a purchase. This should be done within the shortest time possible. Therefore, it is important for a business to consider the attributes that will help in searching items and develop a search tool to be used by the shoppers.

4. Broken Links

Some E-commerce websites have shown broken links. This is because the owners have not put in place a mechanism of quickly checking the functionality of the links. Remember that part of the website maintenance includes checking thoroughly to make sure the website links are working. Therefore, don’t just, check if the website is running remember to confirm the links are also working.

5. Forget to Renew Website Subscription

It’s the end of the year, and you should renew the website so that shoppers will buy from you again next year. Therefore, make sure you have set an auto reminder so that you don’t forget this important action.

The global e-commerce market has reached the 1.7 trillion USD and the industry is growing at an explosive pace. Hence, there’s a huge importance of SEO for E-commerce websites.


6. Poor Choice of Website Hosting Services

Your website should be hosted by a reliable service provider. Therefore don’t just go for the cheap hosting, make sure that the company is reliable. The speed your website loads on the user’s device are dependent on the server speed.

7. Non-Secured Websites

Shoppers want to shop from trusted sites, therefore, it’s important to make sure the security certificate HTTPS is on your website. Otherwise, people will avoid shopping on your website.

8. Not Having Customer Feedback Section

Customers want to be able to send feedback, and therefore it is important for the website to have customer reviews section. This will also help in selling if you have positive feedback.

9. Forgetting to Add Call to Action

A good E-commerce website should have a call to action button so that customers can be influenced to buy the product. Something like “Buy Now!” This will influence the customer to buy.

10. Hidden Contact Information

Customers should be able to contact you anytime they want. Therefore you need to have your contact information on the website pages.

A successful E-commerce website depends on a well-developed website. Therefore you should contact the best website designer to help in designing one.