If you have a website, your ultimate objective is to get it ranked on the leading search engines such as Google. Unfortunately, most of the website owners out there in the world struggle hard to get their websites ranked. If you don’t experience any positive results in getting the website ranked, you need to take a look at the reasons behind it.
Here is a list of 10 prominent reasons that indicate why your website is not getting ranked on the search results.
1. High Bounce Rate
2. Frequent Hosting downtime
3. Duplicate content
4. Links to suspicious websites
5. Poor website architecture
6. Not Mobile Friendly
7. Lacks Depth in content
8. Over optimization
9. Too many 403 and 404 errors
10. Poor grammar and spelling in content
High Bounce Rate
What is a Bounce Rate? It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.
If the visitors exit your page without browsing further then your bounce rate will increase. When you have a higher bounce rate, the search engines will assume that your website is irrelevant or it doesn’t provide adequate information to the visitors.
Therefore, you need to add more relevant content, make your website more user-friendly and engage your visitors, so that you will be able to minimize the bounce rate.
Frequent Hosting downtime
If your website cannot be accessed by the search engine crawlers, it will not be indexed. This usually happens when your web hosting keeps going down frequently.
If you are having any such issues, you are strongly recommended to change your web hosting service provider. Then you will be able to make your website visible for the search engine crawlers.
You should never copy content from other websites and paste them on to your website. It is true that you need to have quality content to assure higher rankings in the search engine results page. But this doesn’t mean that you can copy content. Instead, you need to put efforts and come up with unique content that adds value to your audience.
If you find it difficult to come up with content on your own, you can seek the assistance of a professional to get the job done.
Links to suspicious websites
If your website has outbound links to suspicious websites, the search engines will not rank you in higher positions on the search results. It is important that you keep an eye on whether your website has links pointing out to suspicious, unethical and adult websites. If you find any, quickly disavow them.- How to Use Google’s Disavow Tool Correctly
You also need to be vigilant on inbound links as well. If you notice any suspicious links, which you have not added, you will need to take appropriate steps to get them removed. This will let you minimize the damage caused on the website.
Poor website architecture
There is a strong relationship between the architecture of your website and the search engine rankings. That’s because the search engine crawlers find it as a difficult task to go through your website and properly index content if the site architecture is bad.
Therefore, you will need to spend your time and effort to come up with a proper architecture of the website. If you can do it, you will be able to secure amazing results in the search engine results.
Not Mobile Friendly
Most of the users in today’s world prefer to browse the internet via their mobile devices. The leading search engines tend to present mobile responsive websites to those users. If your website is not mobile responsive, it will not be seen by most of your potential customers.
Google has announced mobile friendliness as an important ranking signal. The change has affected the websites all over the world and made a significant impact on the search results. Optimizing your website to be mobile friendly will result in reaching scores of mobile users.
Lacks Depth in content
Your content should offer value to the readers. That’s why it is important for you to be concerned about the depth of content available on your website. Even if you post 10 articles in your website each day, you will not be able to secure top placements in the search engine results.
That’s because the search engines will reject your content because they don’t have enough depth. Due to this reason, you must extremely be concerned about the quality and depth of the content available on your website.
Website optimization should be done moderately. If you over optimize your website for the search engines, you will not be able to get ranked.
For example, most of the people tend to increase the number of keywords that appear inside content. In other words, they believe that increasing the keyword density is in a position to provide a tremendous assistance to them with securing better results in the search engines.
This fact is not true at all. If you do this, you will become a victim of keyword stuffing and won’t be able to get the website ranked. Therefore, it is important to use the keywords in your website in moderate amounts.
Too many 403 and 404 errors
If you don’t link the pages of your website properly, you will end up with 403 and 404 errors. These errors are in a position to create a negative impact on the search engine results.
Therefore, you should continuously audit your website and locate the broken links. Once you notice such broken links, you will need to take immediate steps to get them fixed.
Poor grammar and spelling in content
Having poor grammar and spelling in web content can also make the leading search engines reject your website from indexing in the top of the search engine results. Most of the website owners who live out there use article spinners to come up with content.
The article spinners just duplicate content. They don’t care about the quality of the content. Hence, you need to make sure that you come up with high quality, unique and manually written content on the website.