How Our Client Scaled Revenue with Smart Google and Meta Ads: A Case Study
Dylan Rae Jewelry has always had a great product. The designs resonate. The brand has appeal. But earlier this year, their paid ads weren’t keeping up. Despite getting traffic, the conversions weren’t where they needed to be and the return on ad spend (ROAS) wasn’t justifying the budget. That’s when we stepped in to reshape their entire advertising strategy. Dylan Rae Jewelry isn’t just another boutique brand; they’ve mastered the art of everyday luxury. Their pieces strike the perfect balance between timeless elegance and bold individuality, making dylanraejewelry.com a go-to destination for women who want jewelry that speaks their style, not just trends. What followed was a sharp turnaround: more clicks, lower costs, and a big lift in purchases. This is a look behind the curtain at how our strategy transformed the brand’s paid ads into a serious sales machine. The Problem: Wasted Clicks and Stagnant ROAS At the start of the campaign, Dylan Rae was running ads but the returns were flat. Clicks were coming in, but not translating into purchases. ROAS hovered in the “meh” zone, and there was no clear funnel structure in place. Ad dollars were being spent, but not working hard enough. Our job was
