How-to-engage-your-clients-in-B2B-Marketing

How to engage your potential clients in B2B Marketing?

The B2B marketing world is constantly changing and the B2B SEO strategy and B2B SEO tools that worked for you in the past are now outdated. If your company doesn’t manage to find a way to keep up with the latest B2B marketing trends, it will get left behind and fail.

Whatever those new trends bring, you still need to figure out how to use them to engage potential clients into using your products and services to meet their needs. Here are some ongoing B2B SEO strategies and other emerging trends to help you to do that:

Exploit Social Media Usage

These days having a website isn’t just enough. A business also has to have a robust presence on social media sites like LinkedIn, Instagram, Facebook, etc. Social media offers a chance for one on one instant communication and engagement with your clients. Good b2b marketing requires that you stay in touch and know exactly what your targeted audience wants and needs. Social media lets you do that on a very personal level.

Be sure you are active on your social media sites daily and always answer the questions of your prospects and clients as quickly as possible. This helps to make your brand easily approachable, and it provides a face to the brand.

Make your client’s impression a lasting one

So, once you engage the clients/prospects on your social media sites, you have to create a lasting first impression. Make sure that you stand true to your brand promise and be more professional and a reliable connection.

You could always send out a personal note to your clients after they post a review or sending them a small gift like stationery or other small trinkets with your business name stamped onto it. This helps them remember you and your brand. Do whatever it takes to make your client aware that you value and appreciate them!

Make sure you provide personalized service and follow-ups

A big mistake a lot of B2B businesses make is trying to use automation to handle all their interaction with customers. This doesn’t give your customers a great experience because it isn’t very personal. However, if you try to find ways to personalize the messages you are sending out, it shows personal engagement with your clients that they will never forget.

For instance, you can keep track of when their last order was and if you know they are likely about to run out of the products they bought the last time, you can gently remind them it’s reordering time, and maybe include a coupon on the next order.

76% say they can name a brand or company featured on promotional merchandise on their desk without having to look for confirmation.

Be sure to address it to their first name and reiterate how you helped them in previous orders so they know you are actually trying to be helpful and not just trying to make a hard sell.

Study Your Targeted Client’s Preferences for Content

Another way to engage is to figure out the kind of content your target audience is looking for and then provide it in a format they love. So if your audience likes the familiarity of blog posts, then create blog posts on the topics they are likely to desire to read. Some clients may prefer images or videos, so you need to engage them on sites like Instagram or YouTube for best results.

What topics? Well, studies have shown that B2B customers like to read up on the latest business-related content, so they can make up their minds on whether or not to buy a product or service.

They also prefer to read reviews and product descriptions of your new items prior to buying them. So, if you engage your customers and know what they want, you will know what kind of content to post so you can bring more sales.

Focus on the needs and interests of your potential customers

All of your site’s content has to meet the needs of your B2B clients. You need to truly engage your customers by focusing on them instead of focusing on your products and services.

Therefore, your content has to be engaging enough for them to read and it has to identify and address their problems and offer valid solutions to those problems. You must get them to trust in your brand and know you truly want to meet their needs, and once you have gained that trust, they will be your long-term clients.

Use SEO to become more visible to B2B audiences

SEO is all about making your business show up in a higher position on the search engine queries. Prospective clients don’t normally find you via a sales funnel merely by chance. They have to be able to find you fast, and SEO can do this for you.

You need the best B2B SEO tools and the best B2B SEO strategy, and that could mean hiring a reliable SEO company to help make your website design or your mobile app design better, so you can engage more customers and widen your market share.

They know exactly the latest trends and can help you to get ahead of your competition with proven SEO techniques.

The bottom line is that in today’s fast-paced digital business environment you have to give your clients what they need, and it is imperative that you engage your potential clients with the above-mentioned B2B marketing strategies to stand out in your niche.

Local-SEO-Strategy-How-to-dominate-your-local-search

Local SEO Strategy- How to dominate your local search?

If you have ever searched anything on Google, you should be knowing that you don’t always get the same results for the same keywords you search for. It changes according to your location, IP, browsing history, etc.

Google frequently change their ranking algorithms to bring out the best result for every query. This means that you need to have the right local SEO strategies and website ranking methods.


If you want to learn how to dominate your local search and get better rankings using improved local SEO strategies. Here are the ways:

Knowing how to understand local SEO ranking

You can’t work on dominating your local search if you don’t understand how local search works. When you try to find products or services in a particular local area, Google recommends the businesses that are nearby.

For instance, if you’re hungry and you want to grab a quick lunch near your place, it won’t show the restaurants that are more than 20 miles away. So, if you are targeting the local market then you need to focus on optimizing your website for local search results.

Google determines local rank with three key factors:

  • Distance
  • Relevance and
  • Prominence.

Prominence is determined based on the data Google collects on you such as your review scores by previous customers, and other info. So if you don’t have many customer reviews then you may not get as high of a ranking as a place with lots of reviews.

Distance is vital too, If Google doesn’t know your exact location, it can’t show potential customers how far your business is from your potential clients. And relevance means you must show all the details about your business in your profile so Google can use it to understand your company more and add your business to the local ranked businesses in your niche.

You must improve the information for your business to get a higher rank

So, now that we understand how local SEO ranking works, you need to check your company out and first see where you fall in the local listings. If you can’t find it all, or it’s way below those first three places in the search listing, you are in big trouble and need local SEO experts to help you fix the problem.

A good step is to create a Google My Business account, and a Bing Places for Business account which should get you listed better under Google Maps and Search feature, and better listed on Bing.

Be sure all the data in your account listing is up to date and that it includes phone, actual address, category of business, email, your operating hours, and a photo of your brick and mortar store.

All this has to match and be exactly the same in every place your business is listed because even if there is a tiny flaw as small as one listing saying First Street and one saying First St. it will cause Google to throw it out and your business will be lowered in rank.

Local SEO for Google only works with AdWords

If you want your business to show up on Google’s first page in a search query for your niche, you need to be using AdWords. With their recent algorithm changes, Google looks for strongly chosen AdWords ads and if your business is not using AdWords, you could be losing clients on a daily basis or worse.

Your business needs to be placed in a place online where people will find it right away, and having a higher ranking on Google solves that problem. If you are still having issues, contact SEO service experts to help you develop a marketing plan that also includes the use of AdWords.

Be sure to check your titles and meta descriptions

Title tags and meta descriptions are HTML elements of your website that describe the content that appears in the search results. It’s like a preview of what your business has to offer its customers.

Recently, Google made a change in the width of its search result pages that was favorable to writing these titles and meta descriptions. It lengthened the page to 600px, so now you have room to write a bit more for these design elements.

If you want to make sure the ones you write for your content aren’t too long, you can download a special emulator that will show you how it will look to people searching online. For instance, if you own a WordPress site, one such emulator is the SEOPresser for WordPress.

Just like anything else you post, make sure your titles and meta descriptions are relevant and up to date for your niche, and that they are unique and as descriptive as possible for best local SEO results.

Make sure to have your mobile app optimized for local search

Google looks fondly on places that have a mobile app and a local business website, so therefore having these will help your local SEO ranking. Don’t lose customers or get ranked lower than your competitors! Optimize your mobile app today or if you don’t have one, get one right now.

The conclusion is that Google and the other search engines rank businesses every day. If you want your business to stay in the top three listings, be sure that your local SEO is as optimized as it can get and call your SEO expert for help.