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Artificial Intelligence

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Artificial Intelligence
Griffon Webstudios

Automation Tools to Make Your Business More Efficient

In the age of digital transformation, it can be difficult to keep up with all the new technology and tools available. AI and marketing automation are two of the most powerful tools that businesses can use to increase efficiency and generate more leads. Let’s take a look at some of the best AI and marketing automation tools on the market today. Marketing Automation Tools Marketing automation tools are designed to streamline common marketing tasks so you can focus your time on higher-value activities. Popular marketing automation tools include MailChimp, Hootsuite, and HubSpot. These platforms help you create, schedule, and track campaigns; manage social media accounts; capture leads; and optimize content for search engine optimization (SEO). They also provide detailed analytics reports so you can measure the success of your campaigns. The latest marketing automation statistics show that the global market is projected to grow from $4,438.7 million in 2020 to $14,180.6 million in 2030 (Research and Markets, 2021). MailChimp MailChimp is a great option when it comes to automated email campaigns. It offers a wide range of features, including email list segmentation, automated emails based on user behavior, and tracking of open rates. MailChimp also provides detailed analytics so you

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Griffon Webstudios January 21, 2023
Artificial Intelligence
Griffon Webstudios

How is Artificial Intelligence Transforming Digital Marketing

Marketing has transformed dramatically with the advent of artificial intelligence (AI). From an era of straightforward billboards or newspaper ads, marketers are now using AI to learn about customer behavior and predict their potential actions. This new level of insight allows them to be more responsive than ever before—and also helps them develop better strategies for reaching customers in the first place. But why is this happening now? And how can you take advantage? AI can be used to improve the customer experience and target the right people at the right time, increasing conversions and reducing costs. AI is also helping improve data analysis tools, so marketers can make better decisions with more information at their fingertips. This is all to understand customer behavior and build stronger relationships in an era where personalization is the key to higher sales. Automation in AI AI can be used to automate repetitive tasks. For example, a machine learning algorithm could be trained to do it if a company needs to send out hundreds of emails. This makes sense since most people don’t enjoy repetitive tasks and would rather spend their time doing something else. A similar argument can be made for data analysis,

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Griffon Webstudios July 13, 2022
Artificial Intelligence
Griffon Webstudios

Why Countries Are Competing To Build Supercomputers?

Controlling supremacy in the technology world largely involves computers. Countries have realized this fact hence the effort in investing in supercomputers. Supercomputers are defined by speed and efficiency. Companies with a vision to lead different industries are at the forefront to acquire modern equipment and invest in fast processors. The rapid changes in technology leave no room for delay in investment. While we still want to explore other factors to identify winners in different industries based on business strategies, nothing beats the investment in supercomputers. The modern supercomputer The size and performance of a supercomputer are compared to the size of a parking field with a capacity of 50 cars. The computation capability is immense; it takes a day to solve complex calculations that would take thousands of years with an average computer. However, personal computers are also improving in performance in the same way as supercomputers. There are various terms you have to learn to understand how supercomputers work and how they differ from personal computers. A ‘bit’ is a unit of data measurement, ‘bytes’ is a measure of digital information storage and ‘flop’ is a measure of computation speed. Floating-point otherwise known as flop allows computers to process

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Griffon Webstudios September 6, 2018
Artificial Intelligence
Griffon Webstudios

Augmented Reality in Marketing

At the moment, Augment Reality (AR) is still new and under-explored. This novelty makes it the latest solution for sharing information. It is set to beat the amount print, online, and TV advertisements combined. AR can capture people’s attention for at least 85 seconds, raise interaction by 20%, and raise the click-through rate to buy by a further 33%. Soon it will be the mainstream and competition will rise—as is the case with all other industries. With time, there will be more companies focusing on AR-inspired experiences. A rise in people incorporating AR into marketing will yield an equal rise in competition. The quality of campaigns will improve in quality as companies seek to impress audiences. Creativity will determine the best performing products. You will, therefore, need to improve your ingenuity and innovativeness to retain relevance. Here’s Why Apple Acquired a Small Augmented Reality Startup Apple’s CEO Tim Cook predicts that AR will become part of our daily lives. It is, therefore, of vital importance for marketers to learn how it works. Let us explore companies that already utilize the technology. These leading companies focus on innovativeness and are keen on taking risks on future technology. Sephora Purchasing products online

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Griffon Webstudios September 3, 2018
AI
Artificial Intelligence
Griffon Webstudios

Advancements in Artificial Intelligence and it’s Future.

Advancements in Artificial Intelligence Technology is the backbone of everything we do or even say in our modern life. This has necessitated the advancement of technology even further. Artificial intelligence is the imitation of human intelligence in machines. It is the equipment of machines with the ability to assess their surroundings and react accordingly. AI is the study as well as the design of systems that sense and understand their environment and act in ways that highly increase their chance of success. By the end of 2018, more than 3 million workers globally will be supervised by a “robo-boss.” Robo-bosses will increasingly make decisions that previously could only have been made by human managers… Artificial intelligence borrows from natural intelligence which is what living things have. Machines are made by humans and due to the advancement in technology, human beings are always looking for ways to outdo themselves. Since the majority of brilliant minds are always inventing new ways of making life easier, major steps have been taken towards technological advancement. Artificial intelligence covers a huge chunk of the technological field. Every day, there are new ways of approaching AI that is created amongst researchers.   Major approaches of AI

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Griffon Webstudios March 2, 2018
Artificial-Intelligence-AI-in-Marketing
Artificial Intelligence
Griffon Webstudios

Can Artificial Intelligence Help Marketing Your Business?

Artificial intelligence or cognitive technology is by far the next big thing. The applications are limitless from retail, banking, finance, marketing, manufacturing among others. But, the adoption of artificial intelligence is being met with fears of job replacement. For the online business person, Artificial Intelligence will bring a new dimension to how you do business. It will take over the process of marketing, leaving you to focus on providing customer support, and driving your business forward. How Does It Work? The technology is powered by big data available on the internet. It searches through, billions, of unprocessed data, to draw insights, which you as a marketer can use. Unlike, existing software tools, limited by the data they can access, Artificial Intelligence will have access to all digital channels, and provide comprehensive insights into your marketing strategy. What are the Potential Applications of Artificial Intelligence? Cognitive technology is here to automate tedious task marketers do: These may include: Selection of the Marketing Channel Through new algorithms, you can know which marketing channel is most appropriate for the business. It analyzes the website and the products, to determine where to run your marketing campaign. The new artificial intelligence tools only require your

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Griffon Webstudios October 11, 2017
Artificial Intelligence
Griffon Webstudios

How Voice Search Is Changing the Future of SEO?

  Statistics from think with Google place voice search at 20%. Users are interacting with smartphones more than their computers, and Google is trying to provide quality mobile-friendly websites. Therefore, content marketers need to focus on mobile users more. What Are the Pros of Using Voice Search? On a mobile phone, it’s quicker to ask Google a question than to do manual typing. In some demanding scenarios like when driving; you can’t type in the query for directions, but the voice search feature is applicable and safer. Also, you can accurately express what’s on your mind by talking; rather than typing it down. An Expert’s Take on the Impact of Mobile Search During the Search Marketing Expo in March 2016, BehshadBehzadi, a Principle Engineer at Google delivered the keynote speech on the prospect of mobile search. According to Behshad, the future of search is the creation of an online virtual assistant. He also demonstrated the strides made by the search recognition technology, which has a high accuracy rate and an advanced capability of comprehending natural speech patterns. For instance, the voice recognition algorithm automatically removes repeated words and stuttering in speech. It’s able to recognize the user’s intent and display

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Griffon Webstudios August 31, 2017

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