Artificial-Intelligence-AI-in-Marketing

Can Artificial Intelligence Help Marketing Your Business?

by Artificial Intelligence

Artificial intelligence or cognitive technology is by far the next big thing. The applications are limitless from retail, banking, finance, marketing, manufacturing among others. But, the adoption of artificial intelligence is being met with fears of job replacement.

For the online business person, Artificial Intelligence will bring a new dimension to how you do business. It will take over the process of marketing, leaving you to focus on providing customer support, and driving your business forward.

Will AI replace humans

How Does It Work?

The technology is powered by big data available on the internet. It searches through, billions, of unprocessed data, to draw insights, which you as a marketer can use. Unlike, existing software tools, limited by the data they can access, Artificial Intelligence will have access to all digital channels, and provide comprehensive insights into your marketing strategy.

What are the Potential Applications of Artificial Intelligence?

Cognitive technology is here to automate tedious task marketers do: These may include:

Selection of the Marketing Channel

Through new algorithms, you can know which marketing channel is most appropriate for the business. It analyzes the website and the products, to determine where to run your marketing campaign.

The new artificial intelligence tools only require your site’s URL to function. By making this process automatic, it can save you costs of using channels that don’t generate traffic.

Image Recognition

Pictures are the first thing the customers see before engaging with the ad, by reading the copy. New algorithms can analyze separate objects in an image. For, instance, the AI can allow customers to search for a dress they have spotted on a model.

AI Shopping

The algorithm will comb through pictures on the web, and provide users with a list of online businesses selling the item. Also, the AI can recognize objects in a video. This feature could change the way users interact with your ads and website.

Content Creation

The AI can allow marketers to generate an advertisement automatically. It can come up with ad banners, select the image, and write the copy. This feature can reduce the time you spend creating the perfect ad, and hasten the implementation of the marketing strategy.

During content creation, the cognitive technology will write content that is not plagiarized, and readable; however, the quality of writing is not that good, but they are available services that generate articles in seconds.

Customer Support and Chat Bots

Part of your marketing strategy must involve creating better engagements with the customers. Once you drive thousands of people to your website, they have many questions which a chatbot can answer.

The chatbots have machine learning capabilities and grow smarter with each user interaction. However, there is the need for human supervision, to provide extensive replies.

Sales Forecasting

Before launching your marketing strategy, you must predict future sales. The AI can use historical data to know your business and potential customers for generating scenarios, analyzing risk and prediction of outcomes of the strategy.

Sales and AI

The cognitive technology is not aiming to replace markers but to automate tedious, time-consuming and complicated tasks. The technology is still at infancy but, in the future, it will be the real deal. For example, Google is perfecting their algorithm to create a personal assistant.

Voice-search-is-changing-the-future-of-SEO

How Voice Search Is Changing the Future of SEO?

by Artificial Intelligence

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Statistics from think with Google place voice search at 20%. Users are interacting with smartphones more than their computers, and Google is trying to provide quality mobile-friendly websites. Therefore, content marketers need to focus on mobile users more.

What Are the Pros of Using Voice Search?

voice-search-app-ss-1920On a mobile phone, it’s quicker to ask Google a question than to do manual typing. In some demanding scenarios like when driving; you can’t type in the query for directions, but the voice search feature is applicable and safer. Also, you can accurately express what’s on your mind by talking; rather than typing it down.

An Expert’s Take on the Impact of Mobile Search

During the Search Marketing Expo in March 2016, BehshadBehzadi, a Principle Engineer at Google delivered the keynote speech on the prospect of mobile search. According to Behshad, the future of search is the creation of an online virtual assistant. He also demonstrated the strides made by the search recognition technology, which has a high accuracy rate and an advanced capability of comprehending natural speech patterns. For instance, the voice recognition algorithm automatically removes repeated words and stuttering in speech. It’s able to recognize the user’s intent and display relevant content.

Google SearchThe Google search algorithm can understand long questions, and give the user accurate information. An example you may ask Google what the weather condition will be tomorrow and get the weather forecast based on your location. The voice search app talks back to the user; it’s like having a conversation with a real person. You can also set alarms using the action feature; play music, call someone, or book a reservation –providing users with a hands-free experience. Google has also improved the integration of voice search with other apps for increased productivity.

How will the new trend impact SEO?

It will place more demand for unique content that Google can use to answer voice queries. To rank higher; websites should focus on adding more pages that target both short-keyword phrases and long sentences queries. Also, existing content would require rewriting to incorporate longer sub-titles. The use of location-specific keywords would also increase since Google is focused on helping users interact with their immediate surroundings better.

How can Marketers and Content Creators Gain from Increased Mobile Search?

Understanding the difference between voice queries and typed searches is important. When typing on the computer, users will be less descriptive and focus on specific keywords. However, in a voice search, the user is free to add more details to the query creating a longer phrase. Content marketers need to add detailed descriptions to the products focusing on using real-world phrases. It’s also important to incorporate more versions of the keyword phrase in the content.

mobile search

Google wants to focus on providing the right user experience. The process of displaying search results is still the same. First, Google crawls the web and downloads web pages, analyses them, and stores them for retrieval during a search. What’s different is the focus on semantics or linguistic analysis in addition to the mobile-friendliness score. For better SEO webmasters need mobile-friendly sites; they will rank higher on the Google index. It’s also critical to avoid duplication of content and ‘spammy’ behaviors.

The reality of an online virtual assistant to automate daily mundane tasks is no longer a science fiction fantasy. In the future, instead of searching the web, we will be having a conversation with the internet.