The practice of obtaining backlinks remains  fundamental for implementing effective SEO strategies. Search engines use backlinks to determine both the authority and relevance of  your website while the links also drive website traffic and increase brand visibility. All backlinks have varying levels  of worth. Building a strong backlink profile requires strategic planning that includes analyzing competitors’ links and selecting  proper websites and regular backlink monitoring. This article will explain step-by-step procedures for acquiring strong  backlinks through the following methods: Identifying domain connections that link to your competition instead of your website Pinpointing high-authority websites for outreach Track the number of new backlinks and lost backlinks of competitors Tools will help discover backlink opportunities along with progress tracking   1. Identify Domains That Link to Your Competitors But Do Not Link to You The first intelligent beginning for backlink marketing is through competitor research. Your  competitors receive links from other websites because you should deliver equivalent or superior value. How to Do It?  Use tools like: The Link Intersect tool within Ahrefs accepts your domain together with your competitor  domains. Ahrefs will show you which websites link to your competitors but refrain from linking to your  site. The SEMrush Backlink Gap