Where Marketers Are Allocating Budgets in 2025
Marketing budgets have shifted significantly over the last few decades. Allocating a few thousand for a billboard or investing in a complete marketing agency to craft TV does not work as well for all modern business models. There is a distinctive change for looking at higher ROI for any dollar spent on marketing. As 2025 kicks off, you’re likely to reevaluate how to best utilize marketing funds for everything from content generation to automating email campaigns. Take a look at some of the more likely trends we’re seeing in digital marketing spending habits. Paid Ads Paid advertising, like Pay Per Click (PPC) campaigns through Google, Facebook, and other popular platforms, has an extremely high ROI. You can spend as little as $5-$10 a day and target demographics from geographic areas to what popular movies your audience prefers. Signing up for Google AdSense or Meta Ads Network allows your brand to place ads in the newsfeeds of your most desirable target consumers. Start by setting up a targeted campaign and then learn how to retarget based on what users interact most with your brand. 90% of internet users will see a Google Ad during their online experience. Social Media One interesting
