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Digital Marketing

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Digital Marketing
Griffon Webstudios

Crafting a Successful Digital Brand in the New York Market

Over 8.4 million people are swarming the streets of New York City every single day. To say that there is a lot of human interaction is a massive understatement. If you want to stand out with a new digital brand targeting even a minor segment of this population, you’re going to need all the help you can get. Every digital marketing effort we propose from Griffon Webstudios is tailored to the unique needs of our clients. While we work and grow in NYC, it certainly helps to adjust how your strategy for online promotion will work. We suggest starting with:   1. Social media Using eye-catching videos and visuals helps differentiate your brand from the competition. Given the vast sea of content available, you want to go with TikTok, Facebook, X, and Instagram. How we help is by promoting these networks through ads and organic optimization that includes tying back to your website so when you do go viral, you’re ready. 2. PPC Ads When it comes to digital marketing, few methods are as direct and quantifiable as Pay-per-click (PPC). The beauty of PPC lies in the power of precise keyword targeting. By harnessing long-tail keywords such as “pizza in Lower Manhattan”

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Griffon Webstudios October 11, 2023
Digital Marketing
Griffon Webstudios

Leveraging Sentiment Analysis for Effective Marketing Campaigns

Ever tried to crack the mystery of the enigmatic Mona Lisa smile or unravel the depths of emotion beneath a firm, unblinking gaze? Imagine applying a similar lens of understanding to your website, marketing campaigns, or customers’ emotions. That, in a nutshell, is sentiment analysis.   Understanding how your customers feel about your brand and online activities goes a long way to inform your decision-making. You don’t want to disrespect a potential lead due to natural demographics or lean into feelings of excitement for a new bug prevention system when it should be focused on helping and informing. The fact is that emotional resonance with your brand matters.     Your Customers Are Speaking, But Are You Truly Listening? We live in an era where most customer data is unstructured, and this figure is expected to hit eighty percent by 2025. That’s like standing in front of a chaotic whirlpool of information. The challenge is navigating through this chaos, inferring meaning from the unstructured data, and translating it into insights that can be actioned upon.   Enter sentiment analysis, the knight in shining armor that tames this wild data beast. Using machine learning (ML) and natural language processing (NLP), sentiment

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Griffon Webstudios August 14, 2023
How Minimalism In Marketing Win Over Audiences: The Art Of Unbranding
Digital Marketing
Griffon Webstudios

How Minimalism In Marketing Win Over Audiences: The Art Of Unbranding

Have you ever been captivated by the simplicity of a brand you come across online? A minimalist design that prompts an awestruck ‘Wow!’ and connects with you unexpectedly through some emotional resonance you never expected? That’s probably from the art of unbranding. In today’s era of crazy competition, with an overabundance of digital stimuli and sensory saturation, using unbranding is a clandestine weapon in any thriving marketing campaign. What Exactly is Unbranding? Unbranding is a marketing tactic that large companies often employ to give their brand a local flair. It’s a strategy to sever the corporate bindings and resonate with community sentiments. By utilizing simplistic design elements aligned with local resources. The problem is many of these multinational companies shed their global facades when profits are down. They choose to don the persona of a small, local business. This enables them to blend in, attract the local crowd, and ride the growing wave of local business support. You see this method the most in the organic food realm. Big companies like Kraft or GE use local “brands” that hide their true identity. This way, they can lean into organic resources or green marketing techniques to “trick” consumers. Navigating the Current

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Griffon Webstudios August 2, 2023
Digital Marketing
Griffon Webstudios

Reels Ads: New Era Of Social Media Advertising

Social media advertising is an important tool for businesses to engage with their customers. Instagram Reels emerged as a result of continual innovation to compete with the success of TikTok. So, what exactly is it, and how is it different from Instagram stories or TikTok? On August 5, 2020, Instagram launched Reels in 50 countries worldwide as a response to TikTok. Reels are 15 to 30-second videos comprising multiple clips. They appear on a Reels page within an Instagram profile and on the Explore page, offering an immersive and interactive form of content that can boost a company’s following.   Reels Ads: All You Need to Know In June 2021, advertisements on the reels became available. According to Instagram, Reels is the ideal place to reach out to individuals who don’t follow you and to be noticed globally. Unlike Organic Reels, you submit a video of up to 60 seconds in length. If the user does not scroll any farther, the movie will loop. The user may also engage with your audience by liking, commenting, saving, and sharing your advertising. If you opt to advertise on Reels, make sure the creative matches what the user expects to see when they

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Griffon Webstudios February 25, 2023
The Evolution of Internet Search and its Future
Digital Marketing
Griffon Webstudios

The Evolution of Internet Search and its Future

One of the only things you can count on with technology is that it will change. No matter how refined or detail-oriented your website will be, there’s always room for improvement. This is especially true when you consider how people search for websites and content related to their interests. Most of our online experiences begin and end with a search engine. If you open a browser, visit Google, and type in something like the local Chinese restaurant you’ve always wanted to try or what the latest celebrity gossip might be from last night’s award show, the information you receive with be highly relevant. Google has 84.08% of the search engine market while Bing accounted for almost 9% and Yahoo was 2.55% as of December 2022.   Even with all the social media, messaging, and email systems in place, it is ingrained in our society to use a search engine first or follow the latest Google search trends to find the information we want the most. So, how do we leverage this instinctual activity to bring in more visitors to our websites if that is the case? How do you account for the future of internet searching that is happening right now

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Griffon Webstudios February 12, 2023
Digital Marketing
Griffon Webstudios

Everything You Need to Know About Google Shopping

As a business, it’s important to stay up-to-date with the latest trends and technology. And if you haven’t already heard about Google Shopping, you’re missing out! Google Shopping allows consumers to find products and compare prices quickly and easily. It is becoming a popular tool for online shoppers, so it’s important for businesses to understand how to use it successfully. Let’s take a look at what Google Shopping is and why it matters. Almost 60% of shopping queries on Google Search are upper-funnel, meaning they’re looking to find a specific product from a broad category What Is Google Shopping? Google Shopping is an online shopping service offered by Google that enables users to shop for products from various merchants via the search engine. It works by displaying results in a visual format with product images, descriptions, and prices. Consumers can then click on the product they are interested in purchasing and be directed to the merchant’s website or app where they can purchase the item. Benefits of Using Google Shopping Google Shopping provides an incredible range of benefits to businesses, including increased visibility, traffic, and revenue. Statistics show that Google Shopping campaigns often have the highest return on investment (ROI) compared

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Griffon Webstudios January 26, 2023
How To Find the Right Digital Marketing Agency for Your Business
Digital Marketing
Griffon Webstudios

How To Find the Right Digital Marketing Agency for Your Business

If you own a business, then you know that digital marketing is integral to your success. After all, without digital marketing, it can be hard to reach new customers and build brand recognition. But with so many digital marketing agencies out there, how do you choose the right one? Don’t worry—we’ve got some tips to help make sure you find the best digital marketing agency for your business. The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. Understand Your Needs Before you even begin looking at different agencies, it’s important to understand what your exact needs are. What kind of services are you looking for? Do you need help managing social media accounts? Are you looking for assistance with SEO strategy or content development? Knowing exactly what services will best benefit your business will make finding an agency much easier. Scope & Specialty The next step is to consider what type of digital marketing your business requires and which agency specializes in that particular area. Different agencies may specialize in SEO, PPC campaigns, content creation or social media management. You should also consider whether a full-service

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Griffon Webstudios January 8, 2023
How to Diversify the Marketing Tactics for Your E-Commerce Business?
Digital Marketing
Griffon Webstudios

How to Diversify the Marketing Tactics for Your E-Commerce Business?

The e-commerce industry is a highly competitive one. It’s not just about providing the best product or service. You need to stand out from the crowd by promoting your brand and engaging with customers in the most effective way possible. To achieve this, you need to diversify your e-commerce marketing tactics. There are several ways that you can do this: Redefine Your Target Audience The first step to diversifying your marketing tactics is to redefine your target audience. A target audience is a group of individuals with similar characteristics and interests and, therefore, would be interested in the same product or service. For example, if you are selling men’s shoes online, a good strategy would be to segment your audience into different categories: Men aged 25-35 who work as software engineers Men aged 35-45 who work as doctors or lawyers Develop a Social Media Presence Social media is a great way to reach your target audience. You can use social media to engage with your customers and fans, as well as build your brand. Social media can help you find new customers, grow your business, and boost SEO. The trick is finding one or two social media platforms that fit

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Griffon Webstudios December 1, 2022
Why Content Marketing is a Reliable Strategy for Your Business
Digital Marketing
Griffon Webstudios

Why Content Marketing is a Reliable Strategy for Your Business

Content marketing is a reliable strategy for any business, big or small. It has the potential to drastically increase your brand visibility and reputation online, as well as drive more leads into your sales funnel. The best part? With content marketing, you don’t have to spend lots of money on expensive ads or other forms of advertising. Instead, you can create engaging content that speaks directly to your target audience — all while building trust with them over time, so they want to do business with you. Other benefits include: 1. Lowers Bounce Rate Your bounce rate is one of the first metrics you’ll want to look at when determining what type of content your audience is consuming. The bounce rate is the percentage of visitors that leave your site without visiting any other pages. This means that if visitors come to your site and leave without clicking on anything, they are counted as a bounce. A high bounce rate can mean there’s something wrong with the content you’re providing, or it could indicate that someone else has already covered the topic better than you have. 2. Increases Social Media Engagement Social media is a great way to connect with

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Griffon Webstudios November 15, 2022
Digital Marketing
Griffon Webstudios

Essential Ecommerce Website Optimization Tips to Boost Holiday Sales

The holidays are a crucial time for e-commerce sites to enhance conversion rates and spice up their revenue. To make sure your site is optimized to attract holiday shoppers, here are seven essential e-commerce website optimization tips that you need to have in place to boost holiday sales. Why Holiday Sales Matter When it comes to e-commerce, the holiday season is a big deal. Sales during this period account for as much as 30% of annual revenue for some companies—and thanks to the shopping habits of our customers, it’s also one of the most predictable times of the year. But if you’re not seeing those big numbers this year, don’t worry there are plenty of ways you can boost holiday sales without making significant changes or investing in additional inventory. The holiday season is an excellent opportunity to build your brand and attract new customers, so long as you optimize your website for maximum conversion potential first. 1. Offer Free Shipping If you want to boost sales this holiday season, it’s essential that you offer free shipping. Not only is it a great benefit for customers, but it will also make them more likely to shop with you. Free shipping

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Griffon Webstudios October 30, 2022

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