
Transforming Digital Marketing Efforts from SEO to SXO: Improving User Experience
Staying ahead of the digital competition is no small feat. You have to lean into emerging trends while also implementing robust SEO practices that ensure you are always near the top of any search result page. Our SEO team at Griffon Webstudios wants to help you reach this lofty goal by helping to differentiate the current SEO tactics most businesses utilize to a better SXO (Search Experience Optimization) framework that will future proof your online brand. Understanding SXO: Beyond SEO SXO is different from standard SEO strategies. It is more than simply using well-researched keywords in a clean UI/UX (user interface/user experience) environment. While most SEO tactics are designed to target individual search engines like Google or Bing, SXO seeks to optimize your brand’s visibility with the individual user experience. This is a much more holistic approach to growing your online presence so you can draw in new visitors, but also keep them engaged when they land on your various pages. Implementing a strong SEO strategy blended with modern SXO keeps you competitive. Implementing SXO in Your Marketing Strategy The only question remaining is how do you blend your SEO strategy with SXO for your digital marketing efforts. First, you’ll want