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marketing trends for SMEs
Digital Marketing
Griffon Webstudios

10 Digital Marketing Trends for Small Business

The world of digital marketing is constantly changing, and that’s especially true for small business owners who are trying to do the most with limited time and resources. If you’re looking for a competitive edge in your digital marketing strategy, check out these marketing trends for SMEs you should know about to enhance your digital marketing efforts.   1. AI for Automation AI is the new buzzword, and it’s not going away anytime soon. With artificial intelligence, businesses of all sizes can automate repetitive tasks and save time on mundane tasks that would otherwise take up valuable resources. By automating some of your work through AI, your business can free up its resources to focus on other areas that need attention, such as customer service or product development.   2. Chatbots Chatbots help businesses engage with customers by providing timely information to questions and inquiries. You can also use chatbots to get customers’ feedback about their experience with your products or services, which will help improve those experiences in the future. In addition, the automation saves you from hiring a team of customer service experts.   3. Personalized Customer Relationships Personalized messages are essential when dealing with customers because they

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Griffon Webstudios June 20, 2022
Digital Marketing Agency in New York- What To Expect?
Digital Marketing
Griffon Webstudios

Digital Marketing Agency in New York- What To Expect?

Elevating your brand recognition and market reach does not require a massive enterprise-level advertising agency. You can get far more ROI with specialized agencies that understand the power of targeted marketing. This is especially true for businesses working in and around the greater NYC area. You want to work with a digital marketing agency in New York that understands how to build websites, leverage ad campaigns, and utilize local SEO in New York to bring in more direct leads in your geographic area. For businesses outside of the NYC area, using a digital marketing agency with direct experience in surviving the highly competitive New York environment means you have an expert company. If they can make it in New York, they can make it anywhere! Benefits of a Digital Marketing Agency The goal when searching for a digital marketing agency in New York is to improve your online visibility. This means a firm that knows how to increase traffic to your website through hyper-targeted advertisements on Google and other social media platforms. You want to increase brand awareness while building trust with your target audience so they will organically share your content. This way, one advertisement could create a ripple

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Griffon Webstudios May 10, 2022
How to Make Search Engines Fall in Love with Your Website
Digital Marketing
Griffon Webstudios

How To Make Search Engines Fall In Love With Your Website

One of the most reliable ways to increase your site’s ranking with popular search engines is to correctly set up the layout and website architecture. The goal is to make the website so easy to navigate that visitors experience little resistance to exploring deeper and finding relevant content related to their search. If your website is just a collection of random ideas and not easily laid out, it makes it a lot harder to understand, leading to higher bounce rates and lower page ranking. Here are some tips to help boost your website architecture and improve search ranking with platforms like Google, Bing, and Yahoo. Improve Your Navigation Make your navigation the simplest thing in the world. Do you have a menu that clearly lays out where to find information on the website? Remember that today’s fast-paced visitor doesn’t want to overthink anything. They want to get directly to the information they need with as few barriers as possible. This includes making your URL as simple as you can. This makes it easier to remember and more logical. If you sell black puppy shoes, maybe go with something like: www.mystore.com/petshoes/blackpuppyshoes. The 3-Click Rule This is the practice where critical information

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Griffon Webstudios May 4, 2022
Creative Promotion Strategies for Your E-Commerce Business
Digital Marketing
Griffon Webstudios

Creative Promotion Strategies for Your E-Commerce Business

There are an estimated 12-24 million e-commerce sites across the entire globe. Practically every single minute, another e-commerce site is launched, creating one more competitor in your niche or target market. Rising above all of us competition is a real challenge for anyone running an online business. The best way to overcome these challenges is to integrate promotional strategies and engage with e-commerce website experts who are willing to offer you tips and tricks to elevate your brand above the noise. You never know when a quick slight adjustment to a marketing campaign can suddenly make the difference between exponential success and business failure. Here are some of our creative promotional strategies that you might wanna check out for your e-commerce business.   1. Make it Personal Consumers want a reason to stick with one brand over another. Just seeing the quality of your product is no longer enough to separate you from the other brands that are out there on the market. However, giving yourself a story and putting a face to that story increases the emotional response consumers will get whenever they see your products. Finding a way to attach a spokesperson for your e-commerce business is a great way

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Griffon Webstudios March 27, 2022
Best E-Commerce Platforms to Consider for Your Online Store
Digital Marketing
Griffon Webstudios

Best E-Commerce Platforms to Consider for Your Online Store

If there is anything we have learned during the recent global pandemic is that people can make money online. The sheer number of inquiries we at Griffon Webstudios have received for building new e-commerce stores is astounding. Everyone wants to enjoy the luxury of making money from a custom website while they rest comfortably at home. The good news is that there are plenty of excellent content management systems to get your latest shoe design or custom mobile app onto the best e-commerce platforms. Our e-commerce website experts have put together a quick list of our favorites. Shopify Shopify is our leading best e-commerce platform only because it is easy to use for beginners. This platform has all the bells and whistles you would want and requires so little self-education that you can quickly launch your new line of products without having to spend days trying to learn code. We have completed many projects by setting up a Shopify site and then happily passing it off to a client after a short introduction and tutorial. This is also one of the most cost-effective solutions for small businesses just getting started and works with all the major payment processing companies. WooCommerce

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Griffon Webstudios February 26, 2022
5 Ways How Multi Location Businesses Can Improve Their Profits Online
Digital Marketing
Griffon Webstudios

5 Ways How Multi Location Businesses Can Improve Their Profits Online

With the COVID-19 pandemic continuing to linger, online/hybrid commerce has arrived much more quickly than many businesses had originally anticipated. In fact, many online selling platforms have more than doubled their number of users in less than two years. Whether or not your business was ready for this online migration, it has become the new normal for a business in 2022. If your multi-location business is still struggling to navigate these waters, the following breakdown looks at 5 ways you can improve your online profits in the current business climate.   1. Add a “Where to Find” Page to Your Website Despite the continued shift to online commerce, there is still a large demographic that enjoys making purchases in person. Some people simply feel more comfortable when they have the chance to hold a product in their hands, compare options, and chat face-to-face with a real-life member of your team. However, even those people who like to make their purchases the old-fashioned way will more than likely be starting their research process online, comparing options through a basic internet search. In order to capture as many of these leads as possible, it is paramount that your business has the best

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Griffon Webstudios January 17, 2022
Ecommerce Marketing Ideas to Make a Difference in the Coming Year
Digital Marketing
Griffon Webstudios

E-Commerce Marketing Ideas to Make a Difference in the Coming Year

The New Year is nearly upon us, and everywhere you look retailers and e-commerce marketing campaigns are being turned into high gear to capture as many sales as possible before the big Christmas holiday. While that is a great strategy in the short term, it doesn’t prepare small businesses and online sellers for the upcoming year.   That is why we’ve gone through a few of the expected web design trends and e-commerce marketing tips that you should take advantage of to keep your business afloat and doing well in the future.   1- Step up Your Visual Game  The vast majority, nearly 83%, of consumers consider sharing video content with their friends when it relates to their interests, needs, or desires. That means if you want to have content that engages your target market, you need to make it tailored to their needs and in a video format. User-generated content is one of the most valuable ways to go viral online and through social media. Having videos of unboxings, tours of your facilities or funny 20-second clips will go a long way to improving your e-commerce marketing in 2022.   2- Don’t Shy from SEO and Link Building There is

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Griffon Webstudios December 16, 2021
Proven Local SEO Tips to Dominate Google Search
Digital Marketing
Griffon Webstudios

Proven Local SEO Tips to Dominate Google Search

How often have you done your keyword research only to find those challenging to leverage phrases that always end with “near me” or “in my area” in your results? That is because almost half of all Google searches involve looking for local information. Consumers use their mobile devices to hunt down stores, restaurants, entertainment, and services near their specific location. Google noticed this a long time ago. They began shifting their search engine algorithm to elevate businesses higher in organic results with location data as part of their SEO strategy. Maybe your site gets buried when people in two states over searching for “local sushi restaurant,” but you are number one in the results when it is someone within 20 miles of your excellent spicy tuna roll. Would you like to rank higher in Google for local SEO? Here are a few of our digital marketing tips that are proven to give you a boost. 1- Leverage Google My Business Google My Business is a profile of your company that often comes up beside search results on Google’s website. It is a quick overview of your business that makes it incredibly easy for consumers to locate your products and services. On mobile

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Griffon Webstudios November 23, 2021
Foolproof Marketing Plan & Strategy for Your Business
Digital Marketing
Griffon Webstudios

Foolproof Marketing Strategy for Your Business

If you want to grow your business in the modern online marketplace, you need to develop robust marketing strategies that go beyond SEO. There are some essential elements your website and online presence must have to compete with the hundreds and possibly thousands of businesses in your particular niche. It all begins with setting up a strong marketing strategy that explains the ins and outs of your target goal and the steps you will take to achieve success. The Base Model 1- Summarize and Identify Start by outlining your business model with the details you already know but may not be clearly conveyed to your customers. For example, what is your name, location info, contact points, mission statement, philosophy, and values? Do you present this information to your customers in a transparent and conducive way so they can quickly understand how and what you are? 2- What are Your Goals? You cannot work towards a goal if you haven’t defined it yet. What is the marketing initiative you hope to achieve in the short and long term? What key performance indicators will let you know you’ve reached specific benchmarks like sales revenue, website traffic, and conversion rates? 3- Who is

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Griffon Webstudios November 10, 2021
Ultimate Holiday Marketing Campaigns for Your E-Commerce Business
Digital Marketing
Griffon Webstudios

Ultimate Holiday Marketing Campaigns for Your E-Commerce Business

The leaves are changing their colors into a vibrant natural kaleidoscope that conjures images of cozy evenings wrapped in a blanket in front of the fireplace while sipping on a fresh pumpkin spice latte. The holiday season is finally upon us and soon, we will be reliving glory days around the Thanksgiving table with family as we start shopping for Christmas presents using our phones. Is your business ready for all that activity? Do you have a marketing campaign already in place for Black Friday and the busy holiday season leading up to the New Year? If not, it may be time to hire an e-commerce marketing agency. Rise Above the Competition The recent pandemic has forced marketing campaigns to be incredibly competitive. More and more people are entering the world of online business development because they need other income streams compared to traditional jobs of the past. With so much competition, you need a way to improve your e-commerce conversions and get more sales, especially during a season when most of the world is shopping online. A professional e-commerce marketing agency can streamline all your holiday campaigns into easy-to-understand processes. Everything from social media implementations to stunning email promotions

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Griffon Webstudios October 26, 2021

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