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Digital Marketing
Griffon Webstudios

Essential Ecommerce Website Optimization Tips to Boost Holiday Sales

The holidays are a crucial time for e-commerce sites to enhance conversion rates and spice up their revenue. To make sure your site is optimized to attract holiday shoppers, here are seven essential e-commerce website optimization tips that you need to have in place to boost holiday sales. Why Holiday Sales Matter When it comes to e-commerce, the holiday season is a big deal. Sales during this period account for as much as 30% of annual revenue for some companies—and thanks to the shopping habits of our customers, it’s also one of the most predictable times of the year. But if you’re not seeing those big numbers this year, don’t worry there are plenty of ways you can boost holiday sales without making significant changes or investing in additional inventory. The holiday season is an excellent opportunity to build your brand and attract new customers, so long as you optimize your website for maximum conversion potential first. 1. Offer Free Shipping If you want to boost sales this holiday season, it’s essential that you offer free shipping. Not only is it a great benefit for customers, but it will also make them more likely to shop with you. Free shipping

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Griffon Webstudios October 30, 2022
Google Rolled Out a Spam Update Is Your Website Affected?
Digital Marketing
Griffon Webstudios

Google Rolled Out a Spam Update: Is Your Website Affected?

It’s been a tumultuous few months for the world of search engine optimization (SEO). Google made significant changes to its algorithm, and many websites were negatively impacted. Most notably, sites that had previously ranked well for specific keywords were now falling in rankings due to these changes. But there are also other ways this update has affected sites and how you can get your website back on track if it was affected by the latest Google update. In this post, we’ll cover what happened with the October 2022 updates and what it means for your business. October 2022 Updates You may have heard a lot about Google’s October updates, which rolled out recently. These updates are relatively common and usually occur every few months or so. They are made to ensure that Google provides the best search results for their users and constantly refine how they rank websites. This update was more of a spam-reduction update than anything else, though, so if you’re running into issues with your website rankings after this update, then we’d recommend doing a few fixes. The search engine giant will seek to lower the rank of websites that “trick” users into providing personal information or

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Griffon Webstudios October 23, 2022
How to Maximize Your Marketing Strategy for the Holidays
Digital Marketing
Griffon Webstudios

How to Maximize Your Marketing Strategy for the Holidays

If you want to increase your revenue and sales during the holiday season, you need to have a well-planned marketing strategy for the holidays. It’s true that people are more likely to spend money on themselves during the holidays. But it’s also true that you need the right tools and techniques in place if you want to capitalize on this higher spending trend. This guide will walk you through some tips for maximizing your marketing strategy for Christmas, Hanukkah, Kwanzaa, Thanksgiving, Halloween, New Year, or whatever else is happening in December. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. Holiday ecommerce is expected to grow 15.5% to $236 billion!   Using Your Products/Services as Holiday Gifts As a small business owner, it’s essential to think about ways you can use your products and services as holiday gifts. This is an excellent way to give back to loyal customers while also increasing brand awareness and loyalty among potential customers. You should frame your ads and marketing strategy for the holidays by showing your customers what value your products and services bring to a holiday event. Whether that is something for a friend

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Griffon Webstudios October 4, 2022
Digital Marketing
Griffon Webstudios

Our Pick of Creative Ad Campaigns

Advertising is a powerful medium. It can make you laugh, cry and make you run to the store. It can grab your attention with just a few words or inspire you to change the world. There are many great creative ad campaigns that have done just that over the years and here are some of our favorites! 1. Dove’s “Real Beauty” Dove is a personal care brand that produces body washes, hair products, and other skincare items. In 2004, the brand launched its “Real Beauty” campaign to encourage women to feel good about themselves. The campaign has been very successful and has won numerous awards for its positive message. It featured women of all shapes and sizes showing skin in ways that were directly contradictory to the accepted beauty styles of the time. It may seem odd now with so much more acceptance in today’s world, but in 2004, this was both controversial and empowering. The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children. Dove’s partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications along with other consultants. Wikipedia 2. Skittles “Taste

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Griffon Webstudios September 27, 2022
Digital Marketing
Milyn Anne

How to Bring That Creative Spark into Your Branding

How many times have you revised your last branding campaign? You may never know if you actually got it right. You can measure outcomes and improve features on your next campaign, but we all know branding is not an easy aspect of any business. There are so many factors to keep in mind from marketing mediums to audience preferences to what your message should really be. With so much to consider you run the risk of doing something, you should preferably avoid: overthinking. While it’s important to plan, overthinking can rob your campaign of all creativity. Your marketing may end up looking just like your competitors because you’re doing what the research tells you to. And you’re not standing out from the crowd anymore. We’ll help you add some creativity back into your branding so you have the X-factor counting in your favor again. Why is Creativity Important? Never before has branding been this competitive. With modern technology, any business can reach a global audience. Consumers also face a daily barrage of information coming at them online, via TV screens, and on billboards. If they feel overwhelmed by all the stimulation, they can easily ignore what they deem irrelevant. A

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Milyn Anne September 15, 2022
How to Keep Your Email Marketing Strategy Effective
Digital Marketing
Griffon Webstudios

How to Keep Your Email Marketing Strategy Effective

Email marketing is a great way to reach consumers, but it’s not always an easy strategy to maintain. Fortunately, there are several steps you can take to ensure that your email marketing stays effective and continues to bring in new customers. The goal is to have a continuous lifeline of communication between you and your clients so they stay engaged with your brand at all times. A few essential tips to ensure your email marketing strategy is on point include:   1. Personalization Personalizing your emails is the most effective way to build relationships with your customers. If you want your message to get opened and clicked, then it needs to be relevant to those who receive it. By tracking user behavior and collecting data about the recipient, you can create personalized campaigns that are more likely than generic messages to get opened.   Emails with personalized subject lines get a 26% boost in open rates.   2. Short Targeted Subject Lines When writing your subject line, keep it short and sweet. The longer your subject line gets, the less likely someone will click on it. A good rule of thumb is to keep your email subject lines between 12

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Griffon Webstudios September 1, 2022
Google has announced helpful content update. What's new?
Digital Marketing
Griffon Webstudios

Google has announced “helpful content update”. What’s new?

On August 25, 2022, Google released a new update to its massive search engine algorithm. In this new edition, the focus of content marketing has changed from information explicitly written for search engines to a “people first” kind of slant. If you want to grow in search engine results, you need to cater your content to better serve the average consumer. This update rollout aims to boost the rankings of engaging and well-written content designed for human consumption instead of helping those with blog posts that seem stuffed with keywords and intended for web crawlers. The “helpful content update” will help the average search find highly relevant, high-quality content that speaks directly to their needs. So how do you change your content to adapt to this new update from Google? 1. Stick to the Main Topic You want to ensure you don’t stray too far from your main topic. If a reader comes to your blog or website looking for information on one thing and sees something completely unrelated, they may not return. Try to keep a universal brand identity on your site that involves your content marketing strategy. 2. Showcase Your First-Hand Knowledge To overcome the challenge of not

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Griffon Webstudios August 27, 2022
Artificial Intelligence
Griffon Webstudios

How is Artificial Intelligence Transforming Digital Marketing

Marketing has transformed dramatically with the advent of artificial intelligence (AI). From an era of straightforward billboards or newspaper ads, marketers are now using AI to learn about customer behavior and predict their potential actions. This new level of insight allows them to be more responsive than ever before—and also helps them develop better strategies for reaching customers in the first place. But why is this happening now? And how can you take advantage? AI can be used to improve the customer experience and target the right people at the right time, increasing conversions and reducing costs. AI is also helping improve data analysis tools, so marketers can make better decisions with more information at their fingertips. This is all to understand customer behavior and build stronger relationships in an era where personalization is the key to higher sales. Automation in AI AI can be used to automate repetitive tasks. For example, a machine learning algorithm could be trained to do it if a company needs to send out hundreds of emails. This makes sense since most people don’t enjoy repetitive tasks and would rather spend their time doing something else. A similar argument can be made for data analysis,

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Griffon Webstudios July 13, 2022
What should be your long term social media plan?
Digital Marketing
Griffon Webstudios

What Should Be Your Long-Term Social Media Optimization Plan?

The primary goal of your social media strategy should be to grow your business through improved customer relations. However, the long term requires more care and consideration. You are trying to transform mildly interested leads into loyal brand ambassadors, and that requires consistency, reliability, and trust.   Social media can be the most effective way to raise awareness and drive engagement with your business, but you’ll only get those results if you have a solid plan. This article will help you think through the details of creating a long-term social media strategy that will drive actual business results.   Choose Your Social Media Platforms Carefully You want to publish on the platforms that are most relevant to your business, and you want the audience demographics of each platform to match your target market.   For example, if you have a trendy cookie bakery located in an urban setting, you may want to use TikTok or Instagram that cater to a younger audience. Whereas a local community pet supply store may be better suited for Facebook or Pinterest with older buyers who have established lives.   Create a Publishing Calendar Your publishing calendar is the most essential tool of all. It’s

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Griffon Webstudios June 25, 2022
marketing trends for SMEs
Digital Marketing
Griffon Webstudios

10 Digital Marketing Trends for Small Business

The world of digital marketing is constantly changing, and that’s especially true for small business owners who are trying to do the most with limited time and resources. If you’re looking for a competitive edge in your digital marketing strategy, check out these marketing trends for SMEs you should know about to enhance your digital marketing efforts.   1. AI for Automation AI is the new buzzword, and it’s not going away anytime soon. With artificial intelligence, businesses of all sizes can automate repetitive tasks and save time on mundane tasks that would otherwise take up valuable resources. By automating some of your work through AI, your business can free up its resources to focus on other areas that need attention, such as customer service or product development.   2. Chatbots Chatbots help businesses engage with customers by providing timely information to questions and inquiries. You can also use chatbots to get customers’ feedback about their experience with your products or services, which will help improve those experiences in the future. In addition, the automation saves you from hiring a team of customer service experts.   3. Personalized Customer Relationships Personalized messages are essential when dealing with customers because they

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Griffon Webstudios June 20, 2022

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