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The Evolution of Internet Search and its Future
Digital Marketing
Griffon Webstudios

The Evolution of Internet Search and its Future

One of the only things you can count on with technology is that it will change. No matter how refined or detail-oriented your website will be, there’s always room for improvement. This is especially true when you consider how people search for websites and content related to their interests. Most of our online experiences begin and end with a search engine. If you open a browser, visit Google, and type in something like the local Chinese restaurant you’ve always wanted to try or what the latest celebrity gossip might be from last night’s award show, the information you receive with be highly relevant. Google has 84.08% of the search engine market while Bing accounted for almost 9% and Yahoo was 2.55% as of December 2022.   Even with all the social media, messaging, and email systems in place, it is ingrained in our society to use a search engine first or follow the latest Google search trends to find the information we want the most. So, how do we leverage this instinctual activity to bring in more visitors to our websites if that is the case? How do you account for the future of internet searching that is happening right now

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Griffon Webstudios February 12, 2023
Digital Marketing
Griffon Webstudios

Everything You Need to Know About Google Shopping

As a business, it’s important to stay up-to-date with the latest trends and technology. And if you haven’t already heard about Google Shopping, you’re missing out! Google Shopping allows consumers to find products and compare prices quickly and easily. It is becoming a popular tool for online shoppers, so it’s important for businesses to understand how to use it successfully. Let’s take a look at what Google Shopping is and why it matters. Almost 60% of shopping queries on Google Search are upper-funnel, meaning they’re looking to find a specific product from a broad category What Is Google Shopping? Google Shopping is an online shopping service offered by Google that enables users to shop for products from various merchants via the search engine. It works by displaying results in a visual format with product images, descriptions, and prices. Consumers can then click on the product they are interested in purchasing and be directed to the merchant’s website or app where they can purchase the item. Benefits of Using Google Shopping Google Shopping provides an incredible range of benefits to businesses, including increased visibility, traffic, and revenue. Statistics show that Google Shopping campaigns often have the highest return on investment (ROI) compared

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Griffon Webstudios January 26, 2023
How To Find the Right Digital Marketing Agency for Your Business
Digital Marketing
Griffon Webstudios

How To Find the Right Digital Marketing Agency for Your Business

If you own a business, then you know that digital marketing is integral to your success. After all, without digital marketing, it can be hard to reach new customers and build brand recognition. But with so many digital marketing agencies out there, how do you choose the right one? Don’t worry—we’ve got some tips to help make sure you find the best digital marketing agency for your business. The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. Understand Your Needs Before you even begin looking at different agencies, it’s important to understand what your exact needs are. What kind of services are you looking for? Do you need help managing social media accounts? Are you looking for assistance with SEO strategy or content development? Knowing exactly what services will best benefit your business will make finding an agency much easier. Scope & Specialty The next step is to consider what type of digital marketing your business requires and which agency specializes in that particular area. Different agencies may specialize in SEO, PPC campaigns, content creation or social media management. You should also consider whether a full-service

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Griffon Webstudios January 8, 2023
How to Diversify the Marketing Tactics for Your E-Commerce Business?
Digital Marketing
Griffon Webstudios

How to Diversify the Marketing Tactics for Your E-Commerce Business?

The e-commerce industry is a highly competitive one. It’s not just about providing the best product or service. You need to stand out from the crowd by promoting your brand and engaging with customers in the most effective way possible. To achieve this, you need to diversify your e-commerce marketing tactics. There are several ways that you can do this: Redefine Your Target Audience The first step to diversifying your marketing tactics is to redefine your target audience. A target audience is a group of individuals with similar characteristics and interests and, therefore, would be interested in the same product or service. For example, if you are selling men’s shoes online, a good strategy would be to segment your audience into different categories: Men aged 25-35 who work as software engineers Men aged 35-45 who work as doctors or lawyers Develop a Social Media Presence Social media is a great way to reach your target audience. You can use social media to engage with your customers and fans, as well as build your brand. Social media can help you find new customers, grow your business, and boost SEO. The trick is finding one or two social media platforms that fit

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Griffon Webstudios December 1, 2022
Why Content Marketing is a Reliable Strategy for Your Business
Digital Marketing
Griffon Webstudios

Why Content Marketing is a Reliable Strategy for Your Business

Content marketing is a reliable strategy for any business, big or small. It has the potential to drastically increase your brand visibility and reputation online, as well as drive more leads into your sales funnel. The best part? With content marketing, you don’t have to spend lots of money on expensive ads or other forms of advertising. Instead, you can create engaging content that speaks directly to your target audience — all while building trust with them over time, so they want to do business with you. Other benefits include: 1. Lowers Bounce Rate Your bounce rate is one of the first metrics you’ll want to look at when determining what type of content your audience is consuming. The bounce rate is the percentage of visitors that leave your site without visiting any other pages. This means that if visitors come to your site and leave without clicking on anything, they are counted as a bounce. A high bounce rate can mean there’s something wrong with the content you’re providing, or it could indicate that someone else has already covered the topic better than you have. 2. Increases Social Media Engagement Social media is a great way to connect with

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Griffon Webstudios November 15, 2022
Digital Marketing
Griffon Webstudios

Essential Ecommerce Website Optimization Tips to Boost Holiday Sales

The holidays are a crucial time for e-commerce sites to enhance conversion rates and spice up their revenue. To make sure your site is optimized to attract holiday shoppers, here are seven essential e-commerce website optimization tips that you need to have in place to boost holiday sales. Why Holiday Sales Matter When it comes to e-commerce, the holiday season is a big deal. Sales during this period account for as much as 30% of annual revenue for some companies—and thanks to the shopping habits of our customers, it’s also one of the most predictable times of the year. But if you’re not seeing those big numbers this year, don’t worry there are plenty of ways you can boost holiday sales without making significant changes or investing in additional inventory. The holiday season is an excellent opportunity to build your brand and attract new customers, so long as you optimize your website for maximum conversion potential first. 1. Offer Free Shipping If you want to boost sales this holiday season, it’s essential that you offer free shipping. Not only is it a great benefit for customers, but it will also make them more likely to shop with you. Free shipping

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Griffon Webstudios October 30, 2022
Google Rolled Out a Spam Update Is Your Website Affected?
Digital Marketing
Griffon Webstudios

Google Rolled Out a Spam Update: Is Your Website Affected?

It’s been a tumultuous few months for the world of search engine optimization (SEO). Google made significant changes to its algorithm, and many websites were negatively impacted. Most notably, sites that had previously ranked well for specific keywords were now falling in rankings due to these changes. But there are also other ways this update has affected sites and how you can get your website back on track if it was affected by the latest Google update. In this post, we’ll cover what happened with the October 2022 updates and what it means for your business. October 2022 Updates You may have heard a lot about Google’s October updates, which rolled out recently. These updates are relatively common and usually occur every few months or so. They are made to ensure that Google provides the best search results for their users and constantly refine how they rank websites. This update was more of a spam-reduction update than anything else, though, so if you’re running into issues with your website rankings after this update, then we’d recommend doing a few fixes. The search engine giant will seek to lower the rank of websites that “trick” users into providing personal information or

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Griffon Webstudios October 23, 2022
How to Maximize Your Marketing Strategy for the Holidays
Digital Marketing
Griffon Webstudios

How to Maximize Your Marketing Strategy for the Holidays

If you want to increase your revenue and sales during the holiday season, you need to have a well-planned marketing strategy for the holidays. It’s true that people are more likely to spend money on themselves during the holidays. But it’s also true that you need the right tools and techniques in place if you want to capitalize on this higher spending trend. This guide will walk you through some tips for maximizing your marketing strategy for Christmas, Hanukkah, Kwanzaa, Thanksgiving, Halloween, New Year, or whatever else is happening in December. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. Holiday ecommerce is expected to grow 15.5% to $236 billion!   Using Your Products/Services as Holiday Gifts As a small business owner, it’s essential to think about ways you can use your products and services as holiday gifts. This is an excellent way to give back to loyal customers while also increasing brand awareness and loyalty among potential customers. You should frame your ads and marketing strategy for the holidays by showing your customers what value your products and services bring to a holiday event. Whether that is something for a friend

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Griffon Webstudios October 4, 2022
Digital Marketing
Griffon Webstudios

Our Pick of Creative Ad Campaigns

Advertising is a powerful medium. It can make you laugh, cry and make you run to the store. It can grab your attention with just a few words or inspire you to change the world. There are many great creative ad campaigns that have done just that over the years and here are some of our favorites! 1. Dove’s “Real Beauty” Dove is a personal care brand that produces body washes, hair products, and other skincare items. In 2004, the brand launched its “Real Beauty” campaign to encourage women to feel good about themselves. The campaign has been very successful and has won numerous awards for its positive message. It featured women of all shapes and sizes showing skin in ways that were directly contradictory to the accepted beauty styles of the time. It may seem odd now with so much more acceptance in today’s world, but in 2004, this was both controversial and empowering. The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children. Dove’s partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications along with other consultants. Wikipedia 2. Skittles “Taste

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Griffon Webstudios September 27, 2022
Digital Marketing
Milyn Anne

How to Bring That Creative Spark into Your Branding

How many times have you revised your last branding campaign? You may never know if you actually got it right. You can measure outcomes and improve features on your next campaign, but we all know branding is not an easy aspect of any business. There are so many factors to keep in mind from marketing mediums to audience preferences to what your message should really be. With so much to consider you run the risk of doing something, you should preferably avoid: overthinking. While it’s important to plan, overthinking can rob your campaign of all creativity. Your marketing may end up looking just like your competitors because you’re doing what the research tells you to. And you’re not standing out from the crowd anymore. We’ll help you add some creativity back into your branding so you have the X-factor counting in your favor again. Why is Creativity Important? Never before has branding been this competitive. With modern technology, any business can reach a global audience. Consumers also face a daily barrage of information coming at them online, via TV screens, and on billboards. If they feel overwhelmed by all the stimulation, they can easily ignore what they deem irrelevant. A

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Milyn Anne September 15, 2022

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