As a business owner, you know that having a pleasing website is essential for attracting customers. But did you know that content is actually the cornerstone of the web design process? It’s true! Without great content, your website will lack direction and won’t be able to effectively engage with your target audience. Let’s explore why content plays such an important role in web design. Content Drives User Engagement When people visit your website, they are looking for something specific. Whether it’s information about your product or service, answers to their questions, or simply entertainment – they want to find what they are looking for quickly and easily. That’s why it’s important to have well-written, succinct content on your site that speaks directly to your users and answers their questions. This will help keep visitors engaged and make them more likely to convert into paying customers. Content Helps Designers Create A Purposeful Navigation Structure A good website should provide users with a clear path as soon as they land on the page; otherwise, visitors can become confused and frustrated – leading them to abandon the site altogether. Content helps designers create a purposeful navigation structure because it gives them an understanding