Selling items online is a saturated market. That is a fact. However, it doesn’t mean you cannot succeed. The reality is most people who create a small business online don’t have the time, effort, or know-how to actually stand out in the market – leaving a massive gap in that saturation for dedicated companies to succeed.
Your e-commerce strategy must be based on taking every advantage you can to deliver quality products to your target audience in a way that solidifies your brand presence. One of the most overlooked tools for this is developing Product Schema.
What is Product Schema?
The idea of product schema is simple. You are adding structured information to your website and products to help search engines better identify your offerings. Think of this like a catalog sheet giving all the details people want or a translator conveying your wishes in a different language.
The more you make it easy for search engines to understand your online presence, the better they can interpret your website and give you a higher rank. With product schema, this idea goes a bit further. Search engines can generate your results without forcing visitors to go to your website. They can see product pricing, reviews, sizes, and other details based solely on their search engine request.
When implemented well, your product schema helps you stand out in search results as rich snippets that drive user engagement. They increase your CTR (click-through rate) simply by answering questions like:
- Do you have products available?
- What price are they at?
- What colors can be purchased?
- What reviews have you received?
- And similar inquiries.
How to Implement Product Schema
The actual practice of adding product schema only requires a little technical knowledge. You can save yourself a lot of time and hassle by having our experts at Griffon Webstudios do the work for you like:
- Adding required properties such as product name, price, availability, and reviews so Google can quickly see them and provide such details to users based on their inquiries.
- Following specific Google guidelines such as JSON-LD schema markup formats so all your structured information is well understood and free from errors.
- Testing and retesting all the information integrated into your product schema through tools like Google’s Rich Results Test to verify it is correct and not missing any elements.
- Confirming results and monitoring the impact by tracking different metrics like CTRs, impressions, and overall traffic.
Adapting to your e-commerce strategy requires real-time monitoring. You never know when one little detail here or a review there can make all the difference to your target audience and search engine rank.
Conclusion
Your e-commerce strategy is a living, breathing puzzle. It must be tailored to your unique needs and the desires of your audience. You want a professional, experienced hand at the wheel to ensure you’re taking advantage of every opportunity you can, including product schema.
Learn more about how you can implement this type of advantage by reaching out to our team at Griffon Webstudios. We have the experience you need based on our years of adapting and growing in the highly competitive NYC market. Call us today to discuss how we can help your e-commerce business.
