Modern Google Analytics is essential for better understanding your user behaviors and how to streamline your website for higher performance metrics. However, you may not want to do all the work yourself. Hiring a professional or adding a team member requires increasing the number of people who can “manage” your account.

Step 1: Access Your Google Analytics

You’ll need to first log into your Google Analytics account and attach it to your various website properties. Once done, head over to your Admin panel, and you’ll find property settings.

Step 2: Select the Right Property for Your Account

You’ll want to designate which account property you wish to add users to manage. You’ll know if you’re not in your Admin section because you won’t have access to adding additional users.

Step 3: Find Account Settings

Under the Account Settings section, you’ll want to click on “Account Access Management” or “Property Access Management.” Not only will you be able to add a new user, but you will also configure their access capability level.

Step 4: Select Your Users

You can now add as many other users as you wish to your property settings. That will require you to have their correct email address (otherwise, you’re unintentionally inviting random people). You’ll also want to assign what level of permissions they have, like Viewer, Editor, or Admin.

Step 5: Save Everything

The last thing to do is save your changes. The user you intend to add to your account will receive a verification email, and the rest will be in their hands.

Now you have additional team members to view data-driven insights and improve your website performance with valuable new information.