A fantastic marketing campaign with engaging content and visuals that attract your target audience better than anything else only works if they can act on that information. Without a strong CTA (call to action), you risk losing all that engagement. People want to know what to do next when they are interested in a topic. Your job is to make that next step as evident as possible.
What is a Call to Action?
The idea of a call to action is simple. It is a button, phrase, or action you encourage your audience to take. Something like a “Sign Up Now” link at the bottom of an email for a newsletter or online eBook reader magnet.
The goal of a CTA is to reduce confusion. It is like looking at a modern passenger airplane with hundreds of buttons and sticking a big bright red button right smack in the middle that says “Start” so everyone knows how to turn on the engines.
Top Benefits of Using a Call to Action
Once you’ve learned how to integrate a call to action into your marketing campaigns, you will reap a wealth of benefits like:
- Boosting conversion rates by providing clear and easy-to-follow guidance on what to do next.
- Enhancing the user experience by reducing the stress of figuring out an answer as you are pointing to what they need.
- Increasing engagement by inviting your target audience to interact with your content by clicking a link, watching a video, or sharing a post.
- Driving sales and leads through CTAs that directly impact revenue through an actionable system.
How to Make Your Call to Action Stand Out
The trick to a good CTA is to make it stand out from the rest of your content. It should grab the attention of your audience by using action-oriented language. Stick to persuasive verbs like “Start” or “Discover.” If you can add urgency to the phrase, all the better.
Try to make your call to action visually appealing. Having contrasting colors or larger fonts and buttons that stand out on different-sized devices ensures people know where to look. Just don’t overthink the situation. Your CTA should be short, clear, and easy to understand.
For example, something saying “Sign Up Now” is a lot easier for an audience member to consider than a two-sentence description of what happens next.
When you do place a CTA in your content, do a little A/B testing. Try different designs, placements, and work to see what translates into the best audience response. You’ll need a little data analytics to make this work, but it goes a long way to boosting your ROI.
Final Thoughts
Online marketing of any kind, from email sequences to stunning website landing pages, requires a bit of forethought. While creating immersive video content or copy that would make Hemingway stand up and appreciate is great, you still need that final call to action to turn interested parties into engaged customers.
At Griffon Webstudios, we can build your CTAs for you. Our professional digital marketing team handles everything from website design to running pay-per-click (PPC) ads on your platform of choice. Get the advantage of our years of experience operating in one of the most competitive markets in the world (the Big Apple) and book a consultation today!
