Over the last couple of years, there has been a lot of speculation about blockchain technology, the metaverse, and how it will affect your business operations. Understanding the benefits of blockchain for business innovations is not as complicated as it may seem. This is simply a new opportunity to expand your business using new technology, introducing you to more clients. Once you get the basics of the technology down, you will see how it can improve your business operations.
What is this technology?
The metaverse for businesses and blockchain technology may require a little explanation first. We will start with the metaverse. This is a virtual world reflecting our own reality. You can still buy and sell real estate, go to a coffee shop, pay for things using currency, and hang out with friends inside this digital space. Basically, you can do everything you do in the real world inside the metaverse. The difference is instead of using paper money in your pocket, you’ll be using cryptocurrency or trading NFTs to complete a transaction.
This is where blockchain comes into play. This is nothing more than a decentralized digital ledger of transactions that are verifiable by anyone. There is no central control over who does what. The value of the cryptocurrency is based on the present number of distributed blockchain coins or tokens, meaning the value increases because it is capped. Kind of like what would happen if we were back on the gold standard.
How will this affect my business?
As far as adapting the blockchain for business operations, all you are doing is learning how to integrate this technology into your normal processes so you can open up new revenue streams.
You can already see many major international brands like McDonald’s, Disney, Apple, and even political leaders creating NFT assets and then selling them through blockchain cryptocurrencies. This will continue in the metaverse. Once someone’s virtual avatar wants to have a jacket with the logo of their favorite sports team on the back, they will pay for that NFT logo using cryptocurrency. As long as your business is set up to receive that kind of payment, you can transfer that cryptocurrency into whatever currency you rely on, like the U.S. dollar, Canadian dollar, Euro, etc.
Don’t forget the metaverse is a virtual world. That means it’s a space where your business employees and leadership can quickly meet. Team members worldwide can now have a new centralized location to discuss projects using a graphical representation of everything they would want in an easy-to-manage virtual space.
How to track these changes?
The best way to see how to leverage the metaverse for businesses is to watch online gaming. Brand new games are being built completely on blockchain technology. These games offer real rewards in crypto that can be converted to traditional currency, NFTs, or other digital assets. You could actually be walking in the game and see a visual product from another company as an advertisement. This is better than seeing it in the two-dimensional world of Amazon because you get a fully interactive product in the virtual space that increases user engagement with your brand.
Where to Get Started?
Blockchain for business will be a call to action in the future. We are in the early adoption phase of the metaverse, and it’s only going to become more critical for businesses to understand how to leverage this technology to earn more income in the future.
Working with a team of experts like ours at Griffon Webstudios is imperative to your next project. We understand the advertising and marketing campaign implications that can be leveraged within the metaverse for your brand, upcoming NFT, or anything else you want to launch.
Reach out to our team today, and let’s set up a consultation. You could be one digital asset away from rocketing your revenue potential to new heights.
