Marketing is an ever-evolving beast that you must adapt quickly to or risk falling behind your competitors. Digital marketing is no different, except that there are far more tools and channels to leverage. This diversity of customer and brand touchpoints has led to an increase in AI in marketing.
Using artificial intelligence to boost engagement and expand customer personalization has many benefits for small businesses all the way to enterprise organizations. Here are a few of the many ways you could use AI to automate your marketing goals.
Enhancing Customer Interactions with Chatbots
You’ll find chatbots everywhere online. These are AI-powered tools that operate as customer service professionals for online interactions. Maybe you’ve dealt with an AI chatbot while booking a hotel or getting a refund request taken care of for a sweater you ordered that doesn’t quite fit right.
Claude.ai is an example of a chatbot builder. GitLab, Midjourney, and Menlo Ventures are all utilizing this technology to greet website visitors, collect relevant data, and provide a “human” face to their brands.
Predictive Analytics for Smarter Decisions
AI in marketing relies on data input. Knowing what to do with that data is crucial to predicting what could happen next. AI scans through massive data stores through predictive analytics. The AI looks at historical data to detect patterns and then forecast future trends, from a website owner running a blog to McDonald’s predicting the next big Happy Meal toy.
A casino is another example where using predictive analytics for financial forecasting is relevant to how many dealers to have at the craps table on any given day of the year. Even QuickBooks offers automated invoice generation based on predictive analytics.
72% of organizations have now adopted some form of AI, up from ~50% in previous years.
Creating Content with AI-Powered Tools
Content creation is all the rage lately. Popular AIs like Jasper, ChatGPT, and Dall-E use advanced algorithms and processes to generate text, images, and video. These pieces of content can be generated using prompts written in common parlance. Such innovations erase the barriers to adaptation by many marketers, allowing swifter onboarding of social media content calendars, long-form blog articles, and even sales letters for fundraising campaigns.
Optimizing Campaigns Across Channels
One of the more intriguing aspects of AI in marketing is behavioral analysis. Say you have a website, Facebook profile, TikTok, and email campaign. Using a universal platform like Hootsuite with AI allows you to make judgments based on the gathered data from user behavior.
For example, if you have much higher open rates on a specific email campaign compared to your latest Facebook content, you can automatically focus on more resources to gain greater lead generation or customer satisfaction traction.
Personalizing Customer Experiences
Personalization is always going to be the bread and butter of AI in marketing. People want to feel like they are unique to a brand. They want a mutual relationship, and a little appreciation goes a long way.
You can automate these personalizations through advanced email campaigns run in MailChimp or ActiveCampaign. Segmentation, email sequencing, and tailored messages all lead to higher engagement and read-through rates.
Why Businesses Should Embrace AI in Marketing
The point is that AI in marketing comes in many forms and features. Each one has a way to improve operational efficiency and optimize campaign performance, but you still need a human at the rudder to steer the ship down the right path occasionally.
Whether you wish to integrate a brand new chatbot for automating your boat rental business or have a new email sequence you wish to test for your SaaS enterprise, always work with experts who have experience with AI tools.
At Griffon Webstudios, we specialize in building AI-driven solutions tailored to enhance your marketing and operational processes. Based in NYC, we stay at the forefront of emerging technologies to ensure our clients remain competitive. Whether it’s AI-powered automation, predictive analytics, or personalized customer engagement, we can help integrate AI seamlessly into your strategy. Give us a call today to explore how AI can transform your business.
