Marketing budgets have shifted significantly over the last few decades. Allocating a few thousand for a billboard or investing in a complete marketing agency to craft TV does not work as well for all modern business models.
There is a distinctive change for looking at higher ROI for any dollar spent on marketing. As 2025 kicks off, you’re likely to reevaluate how to best utilize marketing funds for everything from content generation to automating email campaigns. Take a look at some of the more likely trends we’re seeing in digital marketing spending habits.
Paid Ads
Paid advertising, like Pay Per Click (PPC) campaigns through Google, Facebook, and other popular platforms, has an extremely high ROI. You can spend as little as $5-$10 a day and target demographics from geographic areas to what popular movies your audience prefers. Signing up for Google AdSense or Meta Ads Network allows your brand to place ads in the newsfeeds of your most desirable target consumers.
Start by setting up a targeted campaign and then learn how to retarget based on what users interact most with your brand.
90% of internet users will see a Google Ad during their online experience.
Social Media
One interesting area for marketing budgets is content development for social media like TikTok or YouTube Shorts. Creating engaging content that immediately captures attention helps deliver the core messaging you need to build loyal audiences. You can start with a little A/B testing of different content types to see what gains the most traction. As most social media platforms are free, you are mostly spending time instead of funds.
Content Marketing
How many times have you come across a fun quiz or online poll only to be redirected to a branded website or intake form for your email? These interactive pieces of content are becoming massively popular because they help consumers feel like they are participating in a personal experience. Using these tools, you can learn what types of blogs, social media posts, or video scripts will resonate most.
Influencer Collaborations
Influencers are the perfect testing ground for marketing campaigns. They have ready-made audiences already interested in a product or brand culture similar to your marketing campaigns. Leveraging these partnerships to boost storytelling and authenticity with your products and services allows you to gain greater traction.
Most influencers exist on social media platforms where you can measure the analytical impact of the collaboration in easy-to-understand reports. Try designing a structured performance-based contract and sign up a micro-influencer with 10,000 followers or less as a test run.
Multi-Channel Integration
Finally, many budgets are focused on multi-channel integration. Solid platforms like HubSpot or Marketo allow you to manage different channels and tiers of campaigns better so you can learn which platform generates the highest ROI. You never know when a “pin” on Pinterest will outperform an email campaign for the holidays.
Having a way to measure, produce, and monitor such multi-channel efforts ensures you can guide users from brand awareness to converted customers.
The top-ranking site in Google organic search results has an average CTR of 31%.
Making the Most of Your Marketing Budget
2025 will be an exciting year full of new innovations and tools for any marketing budget. To make the most of your allocated funds, hire a team of professionals already acclimated to modern marketing tools.
At Griffon Webstudios, we have years of experience and practical know-how to generate real, measurable ROI for your modern digital marketing campaign. Give us a call today, and let’s set up a consultation to discuss how we can transform your current and future marketing goals.
