Professional SEO experts all agree that optimizing your website to achieve a higher ranking on the Google search engine is essential for building organic traffic. The higher your website’s ranking on Google search results pages, the more people will discover your website for the first time.
Now, there is a new search tool that may require website owners and SEO professionals to consider for search optimization purposes. The tool is called SearchGPT.
What is SearchGPT?
SearchGPT is a new AI-powered search engine prototype from OpenAI, the same company that created ChatGPT. Since Google has dominated the search engine market for decades, OpenAI wanted to develop an alternative search tool that incorporated AI technology into it. That way, it could deliver more personalized search result responses by better understanding what people are looking for in their search queries.
OpenAI has partnered with various publishers to deliver high-quality content with source links to users who want to know more information about a particular topic or concept. The goal is to help users receive faster and more accurate responses to their search queries without having to search a bunch of different terms to find the websites and information they want.
SearchGPT vs ChatGPT
Most people have heard of ChatGPT at this point. It is a revolutionary AI-powered chatbot tool that can understand and communicate with people in natural human-like language. People can use ChatGPT as a virtual assistant for all kinds of digital tasks, such as answering questions, translating foreign languages, creating pictures, solving complex math equations, writing resumes, and so much more.
SearchGPT is not the same as ChatGPT, but it does feature some of the same advanced conversational capabilities to allow users to access real-time web-based information. That is why SearchGPT is considered a “conversational-based search engine” rather than a keyword-based search engine like Google.
For example, if a user wants to search for something on SearchGPT, they don’t type in keywords and phrases that relate to their topic like they would on Google. Instead, users must engage in a natural conversation with the AI chatbot by asking questions in plain English. Then, based on the AI’s follow-up questions, the user can refine their search queries to pinpoint the information they want to retrieve more thoroughly.
SearchGPT focuses on retrieving and presenting information from the web, while ChatGPT generates responses based on pre-existing knowledge up to its training cut-off date without web access.
As a result, SearchGPT establishes an interactive search experience that you don’t get on any keyword-based search engine. Rather than typing in keyword phrases to get webpage listings, you communicate with the AI chatbot until it understands what you want to find more precisely. The more you communicate with the AI, the more relevant search results it will provide.
How to Get Your Website Ranked on SearchGPT
Are you curious about how to optimize your website ranking on the AI-powered SearchGPT search engine? SearchGPT may not be widely known right now, but there may come a point when you will need to optimize your website for it in a way similar to how you optimize your website for Google.
Website owners need to start learning more about SearchGPT and how to structure their SEO strategies around it because it may become relevant over the next decade. If you can learn about SEO strategies for SearchGPT now, you will be ahead of the competition by getting your website ranked in SearchGPT as early as possible.
You will find many of the SEO strategies for SearchGPT to be similar to how you rank your website on Google and other keyword-based search engines. However, there are some variations in the SEO strategies that you must consider to ensure that SearchGPT can detect your information faster for search users.
Here are four tips to help you get started.
1) Add Schema Markup Coding
Schema markup is a unique webpage code that organizes and structures webpage data to make it easier for search engines to understand and convey it to users. Google already uses schema markup to preview content for users after they search keywords.
SearchGPT heavily depends on schema markup to understand website content. If you have not created schema markup for your website yet, you must do so if you want any chance of SearchGPT detecting your website’s content.
2) Keywords are Still Important
Although SearchGPT is not a keyword-based search tool, it still analyzes keyword phrases in website content and compares them to the words used in people’s conversational content with the AI chatbot.
Therefore, SEO keyword optimization for your website is still an important thing to do to get ranked on SearchGPT. Try to incorporate relevant keywords into all aspects of your website content, including its titles, headers, metadata, and body content.
3) Use a Conversational Tone in Your Content
Original, human-written website content is essential for both Google and SearchGPT ranking. You must also frequently update your website with new original content so that the search tools don’t think you have abandoned the website.
The difference with SearchGPT is that using a conversational tone in your website content is more critical. Since SearchGPT engages in conversations with users, it has a better chance of understanding and conveying your content if written in the same conversational tone.
4) Ensure You Have a Responsive Website Design
A responsive website design is friendly to users on all kinds of platforms, such as smartphones, tablets, laptop computers, and desktop computers. Not only is a responsive website imperative for achieving a high Google ranking, but it is even more essential for SearchGPT ranking purposes.
SearchGPT is more rewarding to websites with mobile-friendly designs. Since many people use their smartphones and tablets to access the SearchGPT tool, it will prioritize all websites that have fast speeds and simple user interfaces on mobile devices.
The Real Question- Will SearchGPT Outperform Google Someday?
It is hard to imagine a world without the Google search engine assisting us in our lives. However, if the SearchGPT prototype becomes successful in what it wants to accomplish, then it could become a major competitor of Google.
SearchGPT is one of the most significant innovations in search engine technology since the Google search engine came out over 20 years ago. Even though Google has incorporated some AI technologies into its search engine, such as Google Assistant, it still doesn’t entirely rely on AI the way SearchGPT does.
Of course, Google has the money and resources to develop similar groundbreaking AI search tools like SearchGPT. But if SearchGPT can build itself as a reputable AI search brand, then Google may want to work with it rather than against it. So, there is no telling which direction Google will go with the rise of SearchGPT. Only time will tell.
