Video-Marketing-Trends-in-2018

Simple Guide And Trends To Video Marketing In 2018

Have you ever watched a movie or just a funny clip anywhere be it on your TV, or your mobile device offline or on the internet and wondered who comes up with this stuff?

Well, there is a lot of work as well as creativity that goes behind making a successful video. The success of the video is frequently determined by not only the viewership but also by how many people understand the message passed across. It is therefore very important to display your videos on the media that is most used by the audience you want to reach.

online-video-marketing

It is also a fact that as the human race continues to progress so does their creativity as well as their tastes. It is therefore not a shock that in 2018, the video creators have taken to using animations or even random stills played continuously to relay personal messages.

By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends).

There are a few support hands and techniques you need if you are to make an appealing and successful video:

studio10filmsThe Cameraman is responsible for how well the video appears on the screen. Before he or she submits their work, they need to ensure that the video has the best quality.

This is mainly because not many people have the time to sit down through a low-quality video. The quality of the video more often than not translates into the number of people who not only finish watching the video but also recommend the video to other people.

Try Studio10Films for dynamic content and highest quality video & media products.

Content Creators are the backbone of video marketing. Videos, unlike photography, needs content that is to be covered and to be planned for. Photographs are simply images that people have seen at one time or other and would want to preserve the memory. A video, on the other hand, could be lightly defined as moving pictures. Video has evolved over a long time to be what it is today. Video content makers have had to look for new and better ways to be inspired because the tastes of target audiences continually change.

Content editors are the people who ensure that only the correct content reaches the customers. They are the bridge between the promoters of the content and the recipients of the material. They not only correct the complex things such as the message and how well it will be understood. They are the determinants of how well the product is marketed since they have a full grasp on what works and what doesn’t.

Video Marketing Trends and Statistics in 2018

  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot).
  • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
  • YouTube is the second most trafficked site, after Google. (Alexa)
  • Users view more than 500 million hours of video each day on YouTube. (Business Insider)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. (Wirebuzz)
  • 43% of people want to see more video content from marketers. (HubSpot)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  • Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
  • 15% of viewers believe a video Ad should be no more than 15 seconds in length. (Marketing Land)

 

Marketing StatsVideo Marketing- Social Media

  • 85% of Facebook videos are watched without sound. (Digiday)
  • Social video generates 1200% more shares than text and image content combined. (Wordstream)
  • Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
  • Snapchat users watch 10 billion videos each day. (AdWeek)
  • 82% of Twitter users watch video content on Twitter. (Twitter)
  • Periscope users have created more than 200 million broadcasts. (Periscope)

Video MarketingVideo Marketing- Business

  • Live Internet video will account for 13 percent of Internet video traffic and will grow 15 folds by 2021.(Cisco)
  • Internet video-to-TV traffic will be 26 percent of consumer Internet video traffic by 2021.(Cisco)
  • Nearly 90% of website visitors will hang out longer on sites with video than on those without it. (Forbes)
  • 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
  • Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
  • Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
  • Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)

 

5-ways-to-increase-revenue

5 Ways to Increase Revenue using Organic Search Traffic

Organic search traffic is the influx of people who are searching for your site online. There are major search engines that you would want your website to be found on and they include but are not limited to Google, Yahoo, and Bing among many others. When you look for something online or when you type within the search engine’s search box and press enter or click on your mouse, there are some results that appear.

Organic search traffic

‘Organic’ is used in this context because any search outcome that appears at the top of the search results is only able to get the position over a certain period of time. The results are also required to meet certain requirements. The process all the sites need to get to be seen among the top search results is referred to as search engine optimization.

Organic search traffic is the most sought-after asset by the businesses that are online. This has always been the case since inception and judging by the trends there is no end in sight of the contrary happening.  The internet avails many ways that the businesses may use to their advantage to maintain their presence online. The many channels available for use are the channels that contain the most traffic within a day. These are the social sites that connect people with common interests or needs such as Twitter, Facebook, Instagram or even YouTube. In most cases, the channels are linked and they lead to very many clicks via the influx of users.

In order to fully comprehend what this means, you need to understand organic search traffic the business way. This is especially for online business owners. For you to understand what organic search traffic is, let’s first find out how to generate income from organic search traffic.

Increase Revenue

 

There are several ways to earn the extra buck or more from organic search traffic. They are:

The use of article marketing

The goal of encouraging more traffic to your site is for you to earn more. Since one leads to the other, you may also think of ways that encourage traffic.  One of the simplest, as well as efficient ways, is through promoting articles. It is also among the more preferred ways used by the internet marketers.

Having a fascinating title while writing an article that is promoted is one way of ensuring that people visit your site and enable you to earn some money. People are naturally attracted to interesting things. They however only get to see the article title first.

The importance of having an attractive title is then portrayed well when you compare an article with a catchy title but boring content or another with a boring title but is an interesting read. What you are aiming for in order to increase your revenue is the number of clicks to your site. The title is then a very important tool.

Ensuring that the article also has an interesting as well as easy keyword is also a way of ensuring that when people look for you, they will find you. People normally look for almost the same set of words in a sentence. Writing the keyword that is generally used helps the people looking for you find you faster since the search engine groups all similar groups together.

Back-links

Since it is a fact that in order to increase the online income you need, the traffic should overflow, you should focus on getting more traffic to your site. Make sure that the website has back-links to it. You should get as many inbound links as you can. This can be achieved by publishing articles on known directory sites meant for articles on top-ranked sites.

 

Check out the top SEO companies In New York

Keep a keen eye on the niche

Ensure that the niche you finally settle for holds an appeal to you. It is important that you are not only interested in a niche but that you are also passionate about your brand. Your brand is the work you have spent quite a bit of time trying to get out there.  An easy way of growing your revenue is providing something that you like and do not mind working on for long periods of time at a time. In the long run, you retain the business you love at a high search rank while making the money you need from it.

Create a network

People are social beings. We tend to pass information faster when we are talking to each other as opposed to writing a letter. You may also choose to connect using other channels and devices as well. On the internet, you as an online business need to collaborate with other local businesses so that they may feature your product on their page.

The network also means that you need to support the other online business by offering them a chance to feature what they have on your website. While you may interact with many people within your area of specialization, it is not advisable to allow your competition to display what they are offering on your wall.

Always maintain quality

Be humble enough to know when to ask for help and if you should. People are attracted to self-competence as well as a quality product. Maintaining a high standard of the product thereby ensures that people always come back for more or they simply come on recommendation and they never leave.