A powerful online presence is crucial for businesses these days. Companies that want to succeed have to make sure that they work on increasing their visibility to potential customers. If you are familiar with digital marketing then you know what search en ...
Web Design or Website Content- What’s More Important?
When your business is marketing its products or services, the most common question you hear is “Do you have a website?”. Websites are no longer just a fancy addition to your business, they are a necessary tool for your business existence. The quality of ...
Why Companies Turn To Digital Marketing To Survive The Crisis.
The alarming reports of a looming economic crisis have sent business owners into panic mode. A lot of businesses are bracing for impact by making budget cuts and altering their current marketing strategies. Businesses that are smart enough to still adver ...
Ways To Do Smart And Responsible Marketing During Covid-19
The unprecedented circumstances caused by the coronavirus (COVID-19) pandemic has put the entire globe on edge. As at the time of writing, the coronavirus (COVID-19) has infected more than 2,000,000 people in 185 countries/regions and resulted in over a ...
10 Reasons your Marketing Plan Should Go Beyond Social Media
Social media is a relatively new kid on the block regarding marketing. Providing businesses with a low barrier of entry and cost with enticing conversion rates. The days of the influencer are upon us with notable internet celebrity packing a significant m ...
Emerging eCommerce Trends that will Dominate in 2020
eCommerce has exploded in popularity over the last few years as a growing market with exponential potential. As 2019 comes to a close, ushering in a new decade, we found it fitting to set our sights on the future of eCommerce and the trends that will cata ...
Most Successful Online Marketing Campaigns of 2019
Another year has passed. Events have transpired, some memorable, some less so. Timelines are filled with pictures capturing the gradual passage of time. Social media feature unfiltered streams of consciousness, spewing forth a healthy blend of opinion w ...
The Role of Mobile Apps for Your Business
Mobile Apps represent a range of opportunities for companies of all industries and audiences. From fostering customer interest and loyalty to deploying marketing to the masses. Building an app worthy of the customer's time and attention should be a primar ...
What Should Your Marketing Budget be in 2020?
We have seen a dramatic shift in marketing strategy occur over the past few years. Digital marketing has grown significantly. Largely to the increased returns provided by the burgeoning online customer market. With projection indicating further growth w ...
How to Increase Your Holiday Sales?
The air is crisp, possessing an inherent chill. T-shirts are exchanged for jackets. That can mean only one thing. Holiday shopping has arrived. Businesses everywhere rejoice in the uptick in traffic and currency exchanged during this magical time. Celebra ...