How Minimalism In Marketing Win Over Audiences: The Art Of Unbranding
Have you ever been captivated by the simplicity of a brand you come across online? A minimalist design that prompts an awestruck ‘Wow!’ and connects with you unexpectedly through some emotional resonance you never expected? That’s probably from the art of unbranding. In today’s era of crazy competition, with an overabundance of digital stimuli and sensory saturation, using unbranding is a clandestine weapon in any thriving marketing campaign. What Exactly is Unbranding? Unbranding is a marketing tactic that large companies often employ to give their brand a local flair. It’s a strategy to sever the corporate bindings and resonate with community sentiments. By utilizing simplistic design elements aligned with local resources. The problem is many of these multinational companies shed their global facades when profits are down. They choose to don the persona of a small, local business. This enables them to blend in, attract the local crowd, and ride the growing wave of local business support. You see this method the most in the organic food realm. Big companies like Kraft or GE use local “brands” that hide their true identity. This way, they can lean into organic resources or green marketing techniques to “trick” consumers. Navigating the Current
