Beyond Clicks and Conversions: Measuring Brand Engagement in Digital Marketing
Digital marketing is a never-ending labyrinth of trial and error to best deliver your core messaging and identity so that they appeal to the unique pain points of your target audience. That requires a lot of innovation, and brand building is crucial to ensure you are reaching your goals. The purpose of brand building is to boost your online presence and also to develop high-end customer relationships that bleed loyalty into their personal lives. It involves engaging with customers on a more intimate level so they spread positive word of mouth everywhere they go. Finding a way to correctly measure that impact is a whole different beast altogether. Our team at Griffon Webstudios wants to boost your ability to measure brand engagement by providing some solid metrics you should already be tracking. Social Media Engagement The vast majority of online users are engaged in social media in one way or another. This could be a vibrant TikTok account following niche influencers or a simple YouTube account to get access to “how to” videos for car maintenance. You can track this brand building through things like: Number of followers to your various accounts. Engagement through likes, shares, and interactions whenever you post
