What a Slow Website Actually Costs You
Ask a business owner about site speed and you get a shrug. Ask them about losing half their prospects before the page finishes loading and you get a different conversation. Those are the same conversation. Core Web Vitals is the name Google gave to a set of measurements, and because it sounds technical, it lands on a developer’s task list and stays there, competing with features that feel more urgent. The framing is the problem. These are not developer metrics. They are a measurement of how many people give up on your business before they have seen anything you offer. This article is about the money, not the code. What the metrics actually measure, what the evidence says they are worth, how to work out the cost for your own business, and how to decide whether fixing it is worth what it costs. The three metrics, in plain terms Google measures three things about the experience of a real visitor loading a real page. Speed: The first is how long it takes for the main content to appear. Not the first pixel, not a spinner, but the thing the visitor actually came to see: the headline, the hero image, the
