How to Drive Engagement & Conversions in Marketing with a Call To Action
A fantastic marketing campaign with engaging content and visuals that attract your target audience better than anything else only works if they can act on that information. Without a strong CTA (call to action), you risk losing all that engagement. People want to know what to do next when they are interested in a topic. Your job is to make that next step as evident as possible. What is a Call to Action? The idea of a call to action is simple. It is a button, phrase, or action you encourage your audience to take. Something like a “Sign Up Now” link at the bottom of an email for a newsletter or online eBook reader magnet. The goal of a CTA is to reduce confusion. It is like looking at a modern passenger airplane with hundreds of buttons and sticking a big bright red button right smack in the middle that says “Start” so everyone knows how to turn on the engines. Top Benefits of Using a Call to Action Once you’ve learned how to integrate a call to action into your marketing campaigns, you will reap a wealth of benefits like: Boosting conversion rates by providing clear and easy-to-follow
