A proper marketing strategy is more important for an organization to remain competitive in the current business environment. With organizations targeting the use of digital media to create awareness of their products and services, it is very important they employ the right SEO tools so as to easily achieve the desired goals.

Following are some SEO tools that you can use to achieve your marketing goals.

Google Webpage Speed Tester

For a business to rank high, they need to make sure the business has a responsive website. Use the Google page Speed insights SEO tool to test how fast the page can load on mobile devices and desktop computers. This will assist in making sure the marketing strategy works. Check your web page speed.

Google Analytics

This SEO tool helps the business to track the actions that web visitors take when browsing their websites. This is a good tool because it will help the business determine if there are conversions that come from the landing page. If there are low conversions, the business should look at the marketing strategy employed. Create a  Google Analytics account.

Google Trends

This tool will enable the business to find a topic that is trending in their industry and create a blog post based on the topic to get the traffic while people are searching for the particular topic. Check out the latest trends.

Google Keyword Planner

This is an SEO tool that lets the business know what kind of words the internet users are searching and therefore he is able to create content that will bring the potential traffic as users browse the internet. You need a Google Adwords account to access the keyword planner.

Open Site Explorer

This is an SEO tool that gives the business ability to have a quick look at the full range of links analysis and therefore make use of the most impactful links that are coming to your way. Research your backlinks

Webmaster Tools for Google and Bing

These are the tools that are used to give the business insights of how the internet search engine views your website, and therefore you are able to see the bugs that may be on the website and act immediately. You have to install the code on your website to be able to make use of this tool. Google, Bing.

Keyword Tool.io

This is an SEO tool that allows the business to enter certain keywords, and it generates several long tail keywords that are suitable for use by the business. Do your long tail keyword search here.

Moz Local Listing Score

This is an SEO tool that allows the business to have data from all popular sources such as Facebook, Google + Google, so as to be able to score how your business is fairing on this website. You will also get a list of actionable to increase your performance. Check your business listing.

Incognito Window by Google

This is a window that allows the business to be able to have all the familiar list of auto-fill options that can be used to guide the business in search for keywords.

Rank Checker

This is an SEO tool that allows the business to see where their website ranks compared to the competitors; it is an SEO tool that will help in making sure that the websites rank well.

When using these tools, it is important that a business seeks insights from the SEO tools expert to make sure the marketing strategy works.