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the website traffic, as reported by the firm
Law Office of Mark Nicholson
Page one for “civil rights attorney indiana”
View the project ↗“I’ve seen over ten times the amount of traffic to our website.”
Mark N., Attorney


SEO that turns clicks into clients
Watching competitors take the top results is frustrating. Our SEO services align your site with the way your buyers search, on Google and in AI answers, and turn organic search into your most reliable source of leads.
Our own Google Business Profile, rated 5.0 by our clients.
Search engine optimization services make your website the answer when a buyer looks for what you sell. That takes a site Google can crawl and trust, pages that match what people search, and authority earned from other sites. Rankings only matter when they bring in people who buy, so we judge SEO marketing by the calls, forms and sales it produces, on Google and on the AI platforms your buyers now ask first.
A site Google can crawl, render and trust, fast on every phone.
Pages that match what buyers search, written for people first.
Links and mentions from sites Google already trusts.
Why choose Griffon as your SEO company? One named strategist runs your account. You get a progress update every week and a monthly report on rankings, traffic and leads. And the developers who fix your site work on the same team as the people who rank it, so nothing waits on a handoff. If you serve a local area, our local SEO services add the map pack and your Google Business Profile. We work with law firms, home improvement and real estate companies, ecommerce brands, and health and wellness practices.
Talk to an SEO strategistKeyword research and on-page work aimed at the searches that bring in calls and bookings, with a plan sized to a small business budget.
Explore small business SEO ↗Crawl errors, Core Web Vitals, indexing, site architecture and structured data fixed at the source by developers on our own team, so your content can rank.
Explore technical SEO ↗Category and product pages, product schema and internal links built to rank and to sell, on Shopify, WordPress and custom stores.
Explore ecommerce SEO ↗Large sites with many sections, brands or locations, run as one program with one set of priorities and fixes that reach every page.
Explore enterprise SEO ↗An in-depth SEO audit of your site, your backlinks and your competitors, with a roadmap ranked by impact. It is where every engagement starts.
Explore SEO audits ↗Content, schema and data structured so ChatGPT, Gemini, Perplexity and Google AI Overviews can identify, quote and recommend your business.
Explore AI SEO ↗Every account follows the same five steps, run by one named strategist, with a progress update every week and a monthly report, so you always know what moved. The order matters: we fix what holds your site back before we spend your budget on content and links, so every new page lands on a site that can rank it.
It depends on three things: how competitive your market is, how many locations or products you have, and how much needs fixing on the site before new work can pay off. A local service business needs a different plan from a national online store, so a flat package price would mean paying for work you don’t need. Send us your site and your goals and we will reply with a free proposal and clear options for your budget, with what each option includes.
Technical fixes can show within weeks, because Google rewards a site it can crawl and load quickly. Competitive rankings usually move over three to six months, depending on the site’s condition, the competition and how much content needs to be built. Your weekly updates and monthly report show the early signals first, such as pages indexed, rankings climbing toward page one and more impressions, so you can see progress before the leads arrive.
Every engagement starts with an SEO audit and keyword research. From there we cover technical fixes, on-page optimization of titles, headings and internal links, content planned from search data, link building through outreach and digital PR, and local SEO where you serve an area. You also get competitor analysis, tracking for calls and forms, a progress update every week and a monthly report. The mix depends on what your site needs most, and you approve the plan before work starts.
Technical SEO makes sure search engines can find, crawl, render and index your pages. We audit indexing, crawling, Core Web Vitals and load speed, mobile usability, broken links and pages, backlink health, HTML and XML sitemaps, subdomains, structured data, canonical tags and duplicate content. You get the list ranked by impact, and our own developers do the fixing, so nothing sits in a queue waiting for another vendor.
No one can promise a position on Google, and you should be wary of anyone who does. Our first goal is page one for the searches that matter to your business. From there we move up one or two places at a time, and the gains compound as your site earns trust. We track every target keyword, so each report shows exactly where each one stands.
From two directions. First, the fundamentals: the right keywords, headings, internal links and structure on every page, so each page targets one clear search. Second, the qualities Google rewards beyond keywords: expertise, trust and a clear answer to what the searcher wants. Where pages are missing, we plan and write new ones, and where pages compete with each other, we merge them.
Quality over quantity. We earn links through high-authority placements, digital PR, guest publishing and outreach to sites that are relevant to your niche and have real audiences. We don’t buy link packages, because paid links put your rankings at risk. Every link we earn is listed in your report, with the site it came from.
This is what generative engine optimization (GEO) covers. AI engines quote sources they can understand and trust, so we structure your content to answer questions directly, add schema that spells out who you are and what you offer, and build mentions on the sites these engines read. The same work strengthens your Google rankings, so AI search is part of our SEO services rather than a separate project.
SEO helps your site rank for searches wherever your buyers are. Local SEO helps a business that serves an area show up in the Google map pack and in “near me” searches, through your Google Business Profile, reviews, citations and location pages. Most businesses with a storefront or a service area need both, so there is no need for a separate local SEO company: our local SEO services cover the map pack side.
Qualified inquiries first, then the signals that lead to them: traffic from the searches that matter, engagement, conversions and authority. We set up tracking for calls and forms at the start, so every report ties rankings to the leads they brought in. Rankings are the leading indicator, not the goal.
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.
Our strategists will reply, usually within two hours and always within one business day. If it's urgent, call +1 718 514 9507.