Technical SEO services that make your site easy to rank
Search engines can only rank what they can crawl, render and index. Our technical SEO services find what is holding your site back, from crawl errors and redirect chains to slow pages and duplicate URLs, and our developers fix it in the code. Every engagement starts with a technical SEO audit and ends with a faster site that Google reads correctly.
What technical SEO services fix
Technical SEO is the part of search optimization that happens under the hood. Before Google can rank a page it has to discover it, crawl it, render it, often with JavaScript, and decide whether it belongs in the index. A broken redirect, a stray noindex tag or a robots.txt rule written years ago can keep your best pages out of search, however good the content is.
Speed matters too. Google measures real visits with Core Web Vitals: Largest Contentful Paint for loading, Interaction to Next Paint for responsiveness and Cumulative Layout Shift for visual stability. Good scores are an LCP of 2.5 seconds or less, an INP of 200 milliseconds or less and a CLS of 0.1 or less. Our site speed optimization work is measured against those numbers, on phones first.
Signs you need a technical SEO audit
- Important pages are missing from Google or stuck as “Discovered, currently not indexed”
- Traffic dropped after a redesign, a migration or a new CMS
- Search Console reports crawl, redirect or indexing errors
- Pages take more than a few seconds to load on a phone
- The same page shows up under several different URLs
What’s included in our technical SEO services
Each fix is ranked by its effect on rankings and the effort it takes, so the work that matters most goes first.
Crawl and indexing audit
We crawl your site the way Googlebot does and compare it with Search Console’s page indexing report, so every page that should rank is found and every page that shouldn’t is kept out.
Site speed optimization
Image compression, modern formats, caching, script clean-up and server fixes, measured against Core Web Vitals field data rather than a one-off lab test.
Crawlability fixes
Broken links, redirect chains, orphan pages, robots.txt rules and XML sitemaps fixed, so crawlers spend their time on the pages that bring you business.
Canonicals and duplicates
One clear version of every page: canonical tags, URL parameters, trailing slashes and the http, https, www and non-www variants all pointing the same way.
Structured data
Schema markup for your business, services, products and articles, validated so your pages qualify for the rich results Google supports.
Rendering and mobile checks
We check how Google renders each template on a phone, including content loaded by JavaScript, so nothing important is hidden from search.
Technical SEO services in depth: the problems we fix most
Three issues come up on most sites we audit. Each one can hold back pages that would otherwise rank.
Pages Google finds but doesn’t index
Search Console’s page indexing report often lists hundreds of URLs as “Crawled, currently not indexed” or “Discovered, currently not indexed”. The usual causes are thin or near-duplicate pages, weak internal links and pages that return a 200 status but show an error. We sort these URLs into the ones worth improving, the ones to merge and the ones to remove, then strengthen internal links to the pages that should rank.
JavaScript that hides content from search
Google renders JavaScript, but rendering can happen later than the first crawl, and content that only loads after a click or a scroll may never be seen. Navigation built without real links is another common trap. We compare the raw HTML with the rendered page, and where key content depends on scripts we move it into the server response with server-side rendering or prerendering.
Migrations and redesigns that lose traffic
A new platform or URL structure is the moment most sites lose rankings. We map every old URL to its new home, set up one-hop 301 redirects, carry over titles and content that rank, update internal links and sitemaps, and watch Search Console daily after launch. For a domain change we also use Google’s Change of Address tool.
How our technical SEO audit and fixes work
Four steps, one named strategist and developers on the same team, with a progress update every week.
- Step 01
Crawl
A full crawl of your site, a review of Search Console and analytics, and Core Web Vitals field data for your key templates.
- Step 02
Prioritize
A written technical SEO audit with every issue ranked by impact and effort, explained without jargon. It’s yours to keep.
- Step 03
Fix
Our developers make the fixes in your CMS or codebase, or we write clear tickets for your own developers if you prefer.
- Step 04
Monitor
We watch indexing, rankings and Core Web Vitals after each release, and report the results in your monthly report.
Why Griffon for technical SEO
We build websites as well as rank them, so the people who find a technical problem are the people who can fix it. Your audit doesn’t end as a spreadsheet waiting on another agency: the redirects, templates and speed work get done.
We work on WordPress, Shopify, Webflow and custom code, and we check every fix before and after it goes live.
Part of our SEO services ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about technical SEO services, answered
What are technical SEO services?
Technical SEO services improve how search engines crawl, render and index your website. They cover site speed, crawl errors, redirects, duplicate URLs, structured data, XML sitemaps and mobile rendering: everything that decides whether good content can rank.
What does a technical SEO audit include?
A full crawl of your site, a review of Google Search Console and analytics, Core Web Vitals data for your main templates, and checks on indexing, redirects, canonicals, sitemaps, robots.txt, structured data and internal links. You get a written list of issues ranked by impact and effort.
How long does technical SEO take to show results?
Fixes that unblock crawling or indexing can show up as soon as Google recrawls the affected pages, often within days or weeks. Speed improvements take longer to appear in Core Web Vitals, because the field data covers a rolling 28-day window of real visits.
Do you need access to my website?
We need read access to Google Search Console and Google Analytics for the audit. To make fixes ourselves we also need access to your CMS, hosting or code repository. If your own developers prefer to make the changes, we write the tickets for them.
Will technical SEO change how my site looks?
Usually not. Most fixes happen in the code, the server settings and the page templates. When a speed fix does affect the design, such as a heavy hero video, we show you the options before we change anything.
How much do technical SEO services cost?
It depends on the size of the site, its platform and how many fixes it needs. We scope the work after the free technical SEO audit and put the cost in your proposal before any work starts.
Get a free technical SEO audit
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.