Ecommerce SEO services that grow organic sales
Shoppers search for products long before they search for brands. Our ecommerce SEO services make your category and product pages the answer, with a clean site structure, product pages written to rank and convert, and fixes for the duplicate URLs online stores create. As an ecommerce SEO agency that also designs and builds stores, we work in Shopify, WooCommerce and custom carts.
Where ecommerce SEO services make the difference
Category pages usually win the broad searches, like “men’s linen shirts”, while product pages win the specific ones, like a model name or a size. Most stores leave both thin: a grid of products with no text, and product descriptions copied from the manufacturer. Giving each page a clear purpose, useful copy and structured data is where ecommerce SEO starts.
Shopify SEO has quirks of its own. Products can be reached through several collection URLs, filters and tags create extra pages, and apps add scripts that slow everything down. Shopify handles some of this with canonical tags, but not all of it. We check what your theme and apps actually output, then fix the rest.
Signs your store needs ecommerce SEO
- Category pages have no copy beyond the product grid
- Product pages use the manufacturer’s description
- Out-of-stock products return errors or disappear
- Filters create thousands of indexable URLs
- Organic visits rarely turn into orders
What our ecommerce SEO services include
Everything that decides whether a product page is found, chosen in the results and bought.
Keyword research by category
We map searches to your collections and products, so each page targets the terms shoppers use without competing with your other pages.
Category page optimization
Helpful intro copy, clean filter handling, internal links to sub-categories and titles that earn the click.
Product page optimization
Unique descriptions, specs, FAQs and image alt text that answer buyers’ questions and help the page rank.
Shopify SEO
Theme, app and URL fixes for Shopify stores, from duplicate collection paths to app scripts that slow your pages down.
Product structured data
Price, availability, shipping and review markup, validated so your products can appear with rich details in Google.
Revenue tracking
Ecommerce events in Google Analytics 4, so we report organic revenue and orders by landing page, not just visits.
Ecommerce SEO services in depth
Where most of the extra organic revenue in an online store usually comes from.
Category pages are your biggest opportunity
Category and collection pages target the broad searches with the most volume, such as a product type plus a style or material. A short, useful introduction, clear sub-category links, sensible filters and a title that matches the search turn a bare product grid into a page that ranks. We prioritize categories by search demand and margin, so the work starts where it pays most.
Product structured data and free listings
Product markup tells Google the price, availability, shipping and returns for each item, which makes your products eligible for richer results. Google also shows products from Merchant Center in free listings across Search and the Shopping tab. We set up and validate both, so your catalog appears with prices and stock in more places without paying per click.
Seasonal pages and stock changes
Pages for sales and seasons, like a holiday gift guide, work best on one permanent URL that you update every year, so it keeps its links and rankings. Products that sell out need clear rules too: keep them live while they’re coming back, redirect them when they’re gone for good, and never leave customers on an error page.
How our ecommerce SEO services work
Planned around your catalog, your margins and your busiest seasons.
- Step 01
Store audit
A crawl of your catalog, a review of Search Console and GA4, and a check of how your theme and apps affect SEO.
- Step 02
Keyword map
Every target search assigned to one category or product page, with the copy and structure each page needs.
- Step 03
Optimize and fix
We rewrite and restructure the priority pages, fix technical issues and add structured data, starting with best sellers.
- Step 04
Measure revenue
A progress update every week and a monthly report on organic revenue, orders and rankings by category.
Why Griffon for ecommerce SEO
We design, build and market online stores, so we know how a theme setting or an app choice shows up in search. When a fix needs a developer, our own team builds it, on Shopify, WooCommerce or a custom platform.
We plan around your trading calendar too: changes that need time to settle go live well before your peak season.
Part of our SEO services ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about ecommerce SEO services, answered
What are ecommerce SEO services?
Ecommerce SEO services help online stores rank their category and product pages in Google. The work covers keyword research, site structure, category and product copy, technical fixes, structured data and tracking organic revenue.
Is Shopify good for SEO?
Shopify is a solid base for SEO. It handles hosting, mobile layouts and basic canonical tags well. Most issues come from themes, apps and how collections and filters are set up, and those can be fixed.
How do you handle out-of-stock and discontinued products?
Products that are temporarily out of stock stay live with clear availability, so they keep their rankings. Discontinued products are redirected to the closest alternative or category, or kept as an information page if people still search for them.
Should I write unique product descriptions?
For your most important products, yes. Manufacturer descriptions appear on many other stores, so they give Google no reason to choose your page. We start with best sellers and high-margin products, then work through the rest.
Do you work with WooCommerce and other platforms?
Yes. We work with Shopify, WooCommerce on WordPress and custom platforms. The principles are the same; the fixes depend on what each platform lets you control.
How do you measure ecommerce SEO results?
On revenue and orders from organic search, by landing page and category, using ecommerce tracking in Google Analytics 4. Rankings and traffic are reported too, but sales are the measure that matters.
Get a free ecommerce SEO audit
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.