Website redesign services that keep your rankings
A redesign should bring in more leads, not reset years of search rankings. Our website redesign services start by recording what already works: the pages that rank, the links that point to them and the paths visitors take to contact you. Then we design and build a better site around it, map every changed URL and check rankings after launch. It is a website redesign without losing SEO, done by a team that does both.
What website redesign services should protect
Redesigns lose traffic for predictable reasons: URLs change without redirects, pages that ranked are removed or merged, titles and headings are rewritten without search in mind, and new templates load slowly or hide content. None of these are design problems; they are planning problems, and they are avoidable. Redesigns also fail when the new site looks better but says less, so we check that every important page still answers the questions it used to.
As a site redesign agency that also runs SEO, we start with an inventory of every page, its traffic, its rankings and its links. That inventory shapes the new site map, the content plan and the redirect map, so the new site keeps what earned its place and improves everything else.
Signs it is time for a redesign
- The site looks dated next to competitors
- It is hard to use on a phone
- Your services have changed but the site hasn’t
- Visitors don’t contact you
- Editing pages is slow or risky
What’s included in our website redesign services
Research, design, build and a launch plan that protects your search traffic.
Content and SEO inventory
Every page recorded with its traffic, rankings and links before anything changes.
New site map
Pages planned around your services and customers, keeping and improving what already ranks.
Design
A modern design for desktop and phone, built around clearer messages and calls to action.
Development
A fast, accessible build on the platform that fits you, with an editor your team can use.
Redirect map
Every old URL mapped to its best new match with permanent redirects, tested before launch.
Launch monitoring
Rankings, traffic, crawl errors and conversions checked closely in the weeks after launch.
Website redesign without losing SEO, in depth
The checklist that keeps search traffic safe through a redesign.
Keep what ranks
Pages that rank and bring leads should survive the redesign, even if they are rewritten and redesigned. We keep their topics, update rather than replace their content and keep their URLs where possible. When a URL must change, a permanent redirect sends visitors and search engines to the new page. Internal links get the same care: menus, footers and in-content links are updated to point straight at the new URLs.
Test before launch
The new site is built on a staging site that search engines can’t index. Before launch we crawl it to check titles, headings, internal links, structured data and speed, and test every redirect in the map. On launch day we remove the staging block and submit the new sitemap. We also compare page speed and Core Web Vitals between the old and new templates, so the new site isn’t slower than the one it replaces.
Watch after launch
Some movement in rankings is normal after a redesign. We monitor rankings, traffic, crawl errors and conversions daily at first, fix anything unexpected quickly and report how the new site compares with the old one.
How our site redesign agency works
Research first, design second, with a progress update every week.
- Step 01
Inventory
Pages, traffic, rankings, links and conversions recorded from the current site.
- Step 02
Plan and design
New site map, content plan and designs approved by you.
- Step 03
Build and test
Development on a staging site, with a full crawl and redirect tests.
- Step 04
Launch and monitor
Launch, sitemap submission and close monitoring of rankings and leads.
Why Griffon for website redesign services
We design and build websites and run SEO in the same team, so search is planned into the redesign from the first meeting. You get one plan that covers design, content, development and search, with one team accountable for the result.
We build and manage sites on WordPress, Shopify, Webflow, Squarespace, BigCommerce and custom code, so the redesign fits the platform you want to run.
Part of our Website development ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
You own it
the design, code and accounts are yours once the work is paid in full
Questions about website redesign services, answered
What do website redesign services include?
An SEO and content inventory, a new site map, design, development, a redirect map, testing and monitoring after launch.
How do I redesign my website without losing SEO rankings?
Record what ranks before you start, keep or improve those pages, redirect every changed URL to its best match, test the new site before launch and monitor rankings closely afterward.
Will my rankings drop after a redesign?
Some movement is normal for a few weeks. With redirects, preserved content and a faster site, most sites recover quickly and many improve. We compare traffic and leads for the same weeks before and after launch, so the effect is clear.
Can you redesign the site on our current platform?
Yes. We build and manage sites on most major platforms and recommend staying where you are unless the platform is holding you back.
Do we need new content?
Usually some. We keep and improve pages that work, rewrite weak ones and add pages for services that are missing.
How much do website redesign services cost?
It depends on the size of the site, the design work and the content needed. We send a free plan and price after a short call.
Get a free redesign plan
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.