Landing page optimization services that lift your conversion rate
You already pay for the traffic; the question is how much of it becomes leads. Our landing page optimization services take the pages you have, find where visitors hesitate and test changes that remove the friction. As an A/B testing agency, we measure every change against the original, so you keep only what works. If you need a new page built from scratch, our landing page design team does that instead.
What landing page optimization services do
Landing page optimization improves pages that already exist, usually the ones your ads, emails or top searches send people to. We start with evidence: Google Analytics 4 funnels, heatmaps, session recordings and form analytics show where people stop reading, what they click and where they give up. The research usually points to a few clear problems, such as a confusing headline, a hidden form or missing proof, before any test is designed.
Then we test. Headlines, offers, page layout, social proof, form length and calls to action are changed one idea at a time and measured against the original. Landing page design and testing go hand in hand: when a test shows that a page needs a bigger change, we redesign it and keep testing.
Signs your landing pages need work
- Ads get clicks but few form submissions
- Visitors leave without scrolling
- Forms ask for more than you need
- The page doesn’t match the ad that sent people there
- You change pages without measuring the effect
What our landing page optimization services include
Research, testing and measurement on the pages that matter most.
Conversion audit
Analytics, heatmaps and recordings reviewed to find where visitors drop off and why.
Test plan
Ideas ranked by expected impact and ease, so the strongest tests run first.
A/B and split tests
Variations built and tested against the original, with results read properly.
Form optimization
Fewer fields, clearer labels and better error messages that get more forms finished.
Message match
Headlines and offers aligned with the ads and emails that send people to each page.
Tracking and reporting
Key events in GA4 and a monthly report on every test, including the ones that lost.
Landing page optimization services in depth
How we run tests you can trust, and what we do when a page has too little traffic for them.
Tests that are read properly
Stopping a test the moment one version looks ahead is the most common mistake in A/B testing. We set the sample size and duration before a test starts, run it through full weeks to cover weekday and weekend behavior, and only call a winner when the result is statistically sound. We also segment results by device and traffic source, because a change that helps phone visitors can hurt desktop ones, and the other way round.
When traffic is low
A page with a few hundred visits a month can’t produce a reliable A/B test in a reasonable time. For those pages we make the changes the research supports and compare results before and after, measured over the same length of time. It is less precise, and we say so in the report.
Testing without hurting SEO
Google allows A/B testing when it is done carefully: no showing search engines a different page from visitors, a canonical tag pointing to the original, temporary redirects rather than permanent ones, and tests that end once there is an answer. We follow that guidance on every test.
How our A/B testing agency works
Research, then a steady rhythm of tests, with a progress update every week.
- Step 01
Audit
A free conversion audit of your key landing page and its funnel, with ranked fixes.
- Step 02
Plan
A test plan agreed with you, with tracking checked before the first test.
- Step 03
Test
Variations built and run, one strong idea at a time, until each has an answer.
- Step 04
Roll out
Winners made permanent, losers documented, and the next test started.
Why Griffon for landing page optimization services
We design and build pages as well as test them, so a winning idea goes live quickly and a page that needs a full rebuild doesn’t wait for another agency. Our copywriters, designers and developers work on the same team as the people analyzing the results.
We report every test, including the losing ones. Knowing what doesn’t work saves money and shapes the next idea.
Part of our Conversion rate optimization ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about landing page optimization services, answered
What are landing page optimization services?
They improve existing landing pages so more visitors take action, using analytics, heatmaps, recordings and A/B tests to find and prove what works. The work is measured on leads or sales, not on clicks.
What is the difference between landing page optimization and landing page design?
Optimization tests and improves pages you already have. Landing page design builds new pages from scratch. Many clients start with a new page, then optimize it.
How long does an A/B test take?
It depends on traffic and how big the difference is. Most tests need at least two full weeks, often more. We set the length before the test starts.
Will A/B testing hurt my SEO?
Not when done properly. We follow Google’s guidance: canonical tags to the original, temporary redirects and no showing search engines different content.
What if my page doesn’t get much traffic?
We make research-backed changes and compare results before and after, instead of running A/B tests that can’t reach a reliable answer.
What is included in the free conversion audit?
We review one key landing page and its funnel, check that tracking works and send a short list of fixes ranked by impact. There is no obligation.
Get a free conversion audit
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.