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Social media marketing agency

Followers that turn into customers

Posting every week and still not hearing from buyers? As a social media marketing agency, we plan, create and run your Instagram, Facebook, LinkedIn, TikTok and YouTube, then track every message, call and form back to the post or ad behind it. Our social media marketing services cover content, community and paid social, with one named strategist answering for the results.

Get a free social media proposal

Tell us which platforms you use today and who you want to reach. We usually reply within two hours.

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How a social media marketing agency turns attention into leads

Social media marketing services cover the strategy, content, community management and paid social that keep your business in front of the people most likely to buy. A good social media agency earns attention where your customers already spend their time, then gives them an easy next step: a message, a booking or a visit to your site. Likes alone pay no bills, so three things decide whether social brings in customers.

01

What you post

Content planned around your buyers’ questions and doubts, made for each platform instead of copied across all of them.

We create it
02

Who sees it

Timing, hashtags, audiences and paid boosts chosen so posts reach likely buyers beyond your existing followers.

We target it
03

What happens next

Comments, messages and clicks answered quickly and tracked to the inquiries they produce.

We track it

Why Griffon as your social media marketing company: one named strategist plans your accounts and answers for them, your profiles and ad accounts stay in your name, you get a progress update every week, and a monthly report shows reach, engagement, messages and the inquiries social produced. Because we also build websites and run SEO and PPC, your posts, landing pages and ads work as one plan. Our social clients include an African safari operator, a Florida boat manufacturer, a teak furniture importer and a personal injury law firm.

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Social media projects we’re proud of

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01 / 03

Idlewild Imports

An importer of luxury teak furniture and handcrafted decor. We run their Instagram, and the grid you see is live from their account.

Home furnishings · Instagram marketing

Live Instagram feed

See their Instagram ↗

02 / 03

Weedoo Boats

A Florida maker of aquatic weed harvesters. We run their social media on Meta alongside the e-commerce site we built, SEO and PPC.

Marine equipment, Florida · Facebook, Instagram, PPC, SEO and web

Live Instagram feed

“Their ability to adapt to shifting needs and evolving platform trends makes them a strong contributor to our ongoing efforts.”

Karla M., Weedoo Boats
See their Instagram ↗

03 / 03

Adventure Safari

An African safari operator based in Chicago. We run their social media, YouTube included, alongside the website we built, SEO and ads.

Travel, Chicago · YouTube, social media, SEO, ads and web

YouTube video

“These folks are true professionals, and delivered exactly what we needed.”

Gary G., Business Owner, Adventure Safari Network
See their YouTube channel ↗

Shown live from each client’s own accounts.

What’s included

Our social media marketing services

Social media management services

Content calendars, posting and community management across the platforms your buyers use, run by one team with one plan.

More on social media management services ↗

Instagram marketing services

Reels, carousels, stories and Instagram ads management that grow a following of real buyers.

More on Instagram marketing services ↗

Facebook ads management services

Audiences, creative and retargeting planned around cost per lead, with the Meta Pixel and GA4 crediting each inquiry to its ad.

More from our Facebook advertising agency ↗

LinkedIn marketing services

Company page content, thought leadership and B2B LinkedIn advertising for lead generation with decision makers.

More on LinkedIn marketing services ↗

Short video for TikTok and YouTube

Short-form video planned, scripted and edited for TikTok, YouTube Shorts and Reels, with hooks written for the first three seconds.

More on TikTok and short video ↗

Social analytics and reporting

GA4, UTM links and platform insights tie reach and engagement to messages, calls and forms, in a monthly report, with a progress update every week.

More on social media management ↗
Get a free social media proposal

How our social media marketing agency plans, creates and grows your accounts

Every account follows the same five steps, run by one named strategist, with a progress update every week and a monthly report: reach, engagement, messages, inquiries and the next tests.

  1. 01
    Audit
    We review your profiles, past posts, audience, competitors and tracking, and find what already earns attention.
  2. 02
    Strategy
    Platforms, content pillars, posting cadence, paid budget and the action each post should drive. You approve it.
  3. 03
    Execution
    Content created and scheduled, comments and messages answered, and paid social launched with tracking in place.
  4. 04
    Reporting
    A monthly report: reach, engagement rate, saves, messages, inquiries and what we test next, with a progress update every week.
  5. 05
    Optimization
    More of the formats and topics that bring in inquiries, less of what only collects likes.
FAQ

Questions about social media marketing services, answered

It depends on the platform and how much good content you can keep up. As a starting point, most businesses do well with three to five posts a week on Instagram and Facebook, two or three on LinkedIn, and short videos a few times a week on TikTok or YouTube Shorts. Consistency matters more than volume, so we set a cadence you can sustain and adjust it from the results.

The ones your buyers use. Consumer brands and local services usually start with Instagram and Facebook, B2B companies with LinkedIn, and brands with a visual product or a younger audience add TikTok and YouTube. Two platforms run well beat five run badly.

Strategy, a monthly content calendar, content creation, scheduling, community management for comments and messages, paid social when it fits, a progress update every week and a monthly report. One named strategist runs your accounts.

Either works. We can plan, write, design and edit everything, or build around photos and video your team captures. Most clients do a mix: they send raw footage from the job or the store, and we turn it into posts.

Organic social is what you post to your own followers. It builds trust and keeps you top of mind. Paid social puts ads in front of audiences you choose, so you can reach new buyers and retarget people who visited your site. Organic shows which messages work, and paid scales them.

We track what leads to revenue, not only likes: messages, calls, form fills and bookings from social, tied to the post or ad behind them with GA4, UTM links and platform insights. Reach, engagement rate and follower growth are reported too, as early signals.

Paid social can bring inquiries within weeks of launch. Organic growth builds over months: the first three months set the voice and find the formats that work, and results get steadier after that.

You do. Your profiles, ad accounts and the content we make for you stay in your name, and we work through access you grant and can remove at any time.

Yes. Community management is part of the service. We reply in your brand voice and pass sales inquiries to your team quickly, so a question on a post becomes a conversation instead of a missed lead.

Related services

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Get a free social media proposal

A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.

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