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Website development

Ecommerce website design services that make buying easy

An online store has one job: help people find the right product and buy it without friction. Our ecommerce website design services design every step around that, from category pages and filters to product pages, cart and checkout. We build on Shopify, WooCommerce and BigCommerce or with custom ecommerce web development, and connect the store to your inventory, shipping, payments and marketing tools.

1,000+projects
delivered for businesses in the US and the UK since 2016
Weekly
progress updates once work starts, plus a monthly report
5.0
star rating on Google from our clients
What it is

What ecommerce website design services cover

Good store design is mostly about removing doubt. Shoppers want clear photos, honest details, delivery costs and times up front, reviews they can trust and a checkout that doesn’t ask for anything unnecessary. Every one of those is a design decision, and each one affects sales. We look at your analytics and customer questions first, so the design fixes the problems your shoppers actually have.

Shopify website design suits most brands that want a fast, reliable store they can manage themselves. WooCommerce fits businesses already on WordPress or with unusual product setups, and BigCommerce suits larger catalogs. We recommend the platform that fits your products, team and growth plans, then design and build the store on it.

Signs your store needs a redesign

  • Shoppers add to cart but don’t check out
  • Product pages load slowly on phones
  • Filters and search make products hard to find
  • The store looks different from your brand
  • Managing products takes hours every week
Get a free store proposal ↗
What’s included

What’s included in our ecommerce website design services

A complete store, designed for shoppers and built for the team that runs it.

01

Store design

Home, category, product, cart and checkout designs for desktop and phone, built around your brand.

02

Shopify website design

Custom Shopify themes with sections your team can rearrange, plus the apps you need and no more.

03

Ecommerce web development

WooCommerce, BigCommerce and custom builds with the features your products require.

04

Product data

Variants, collections, filters and product information structured for shoppers and search.

05

Payments and shipping

Payment methods, tax, shipping rates and delivery estimates set up and tested.

06

Integrations

Inventory, accounting, email, reviews and analytics connected, with purchases tracked in GA4.

In depth

Ecommerce web development in depth

Three areas where store design has the biggest effect on sales.

Product pages that answer every question

A product page has to replace touching the product in a shop. Large photos, short video where it helps, clear sizing, materials, delivery and returns information, and real reviews all reduce doubt. We design the page so the most important answers are visible without scrolling on a phone.

A checkout without surprises

Unexpected costs and forced account creation are among the most common reasons shoppers abandon a cart. We show shipping costs early, offer guest checkout and fast payment options, and keep the checkout as short as your business allows. We also test the full purchase path with real payment methods before launch, on phones and desktops.

Speed and search from launch

Store speed affects both sales and rankings. We limit apps and scripts, optimize images and test on real phones. Category and product pages are built with clean structure and product structured data, so the store is ready for ecommerce SEO from day one. Collections and filters are planned with search in mind, so the pages shoppers browse are also the pages that can rank.

How it works

How we design and build your store

Planned around your catalog and launch date, with a progress update every week.

  1. Step 01

    Discovery

    Products, customers, platform and integrations planned, with search research for categories.

  2. Step 02

    Design

    Key templates designed for desktop and phone and approved by you.

  3. Step 03

    Build

    Theme developed, products and settings configured, integrations connected and tested.

  4. Step 04

    Launch

    Test orders, tracking checks and redirects, then support after go-live.

Why Griffon

Why Griffon for ecommerce website design services

We design, build and market online stores, so the store is built with ecommerce SEO, PPC and email in mind from the start. After launch, the same team can grow the store with search, ads and email, so you don’t have to brief three agencies.

We build and manage stores on Shopify, WooCommerce, BigCommerce and custom code, so the recommendation is about what fits you, not what we happen to know. The store and its accounts are yours once the work is paid in full.

Part of our Website development ↗

2 hours

our usual reply to a new inquiry, one business day at most

Weekly

progress updates, plus a monthly report with the data and the work done

One team

strategy, design, development and marketing under one roof

You own it

the design, code and accounts are yours once the work is paid in full

FAQ

Questions about ecommerce website design services, answered

What do ecommerce website design services include?

Store design, theme development, product data setup, payments, shipping, integrations, tracking, launch and support.

Should I use Shopify or WooCommerce?

Shopify suits most brands that want a reliable, low-maintenance store. WooCommerce suits businesses already on WordPress or with unusual product needs. We recommend one after learning about your products and team. The deciding factors are usually your catalog, the features you need and who will run the store day to day.

Do you offer Shopify website design?

Yes. We design and build custom Shopify themes, set up apps and settings and train your team to manage the store.

Can you connect my inventory or accounting system?

Usually, yes. Most systems connect through apps or APIs. We confirm the details during discovery.

Will my store be ready for SEO?

Yes. We build clean category and product pages, product structured data and fast templates, so the store is ready for ecommerce SEO on launch.

How much does an ecommerce website cost?

It depends on the platform, catalog size, design work and integrations. We send a free proposal with the price after a short call.

Contact

Get a free store proposal

A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.

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