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Online reputation management services

A reputation that earns the call

Most people check reviews before they call, book or buy, and they read how you answer the bad ones as closely as the good ones. Our online reputation management services ask every customer for a review, respond to every review within one business day, report the ones that break platform rules and keep the first page of results for your name accurate. As a reputation management company inside a full SEO team, we never buy, filter or fake reviews.

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Send your business name and the review sites that matter to you. We usually reply within two hours.

We only use your details to reply to you. Privacy policy

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What our online reputation management services focus on first

Online reputation management is the work of making sure what people find about your business is recent, accurate and answered. A reputation management agency that promises to delete bad reviews is promising something it cannot do. Three things shape how people judge you online.

01

Fresh reviews

A steady flow of new reviews from real customers, so your rating reflects how you work today.

We ask
02

Real answers

Every review answered: thanks for the good ones, and for the bad ones a fix and a way to reach you.

We answer
03

Your search results

Profiles, pages and coverage you control on the first page of results for your name.

We protect

Why Griffon as your reputation management company: we work inside the rules. Google, the FTC and UK consumer law all ban fake, bought and filtered reviews, so we ask every customer the same way, answer every review and report only what breaks a platform’s policy. Our SEO team builds the pages that should rank when people search your name.

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How we answer, ask for and report reviews

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01 / 03

Respond

Every review gets a reply within one business day: thanks for the good ones, and for the bad ones a calm answer and a way to talk privately. You approve the rules once, and anything sensitive comes to you first.

Step 1 · Review responses

HIPAA-safe replies for healthcare

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02 / 03

Ask

Every customer gets the same request at the same moment, with a direct link. We never screen out unhappy customers first, so new reviews include the honest three-star ones too.

Step 2 · Review generation

No gating, no incentives

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03 / 03

Report

We report a review only when it breaks the platform’s rules, with evidence, and the platform decides. Genuine criticism stays up and gets a good reply, because trying to bury it backfires.

Step 3 · Removal requests

Only what breaks the rules

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Sample data on a demo business. Google, Yelp and Facebook are third-party platforms we work with; we are not affiliated with them, and only the platform decides whether a review comes down.

What’s included

Our online reputation management services

Google Business Profile management

Accurate details, fresh photos, posts and answered questions on the profile most customers see first.

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Brand search results

Profiles, articles and pages you control, built and optimized so the first page of results for your name is accurate and current.

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Review generation

A request to every customer after every visit or order, by email or text with their consent, with no filtering of unhappy customers.

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Review monitoring and responses

Google, Yelp, Facebook and your industry’s sites checked daily, with replies drafted by us and approved by you.

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Review removal requests

Reviews that break a platform’s rules, like spam, conflicts of interest or posts about another business, reported with evidence.

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Crisis response

A plan for a sudden wave of negative reviews or press: who responds, what you say publicly and what gets fixed first.

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How our online reputation management services work, step by step

Every engagement follows the same five steps, run by one named strategist, with a progress update every week and a monthly report covering new reviews, your responses and the outcome of anything we reported.

  1. 01
    Audit
    We review your ratings, review volume, response rate and the first page of results for your name on Google, Yelp, Facebook and your industry’s sites.
  2. 02
    Strategy
    When and how to ask for reviews, response rules you approve, and the pages that should rank for your name.
  3. 03
    Execution
    Review requests to every customer, replies drafted every business day and removal requests only where a review breaks the rules.
  4. 04
    Reporting
    A monthly report with new reviews, your rating, response times and the outcome of every report, plus a progress update every week.
  5. 05
    Optimization
    We adjust when and how we ask, and bring repeated complaints back to you so the next review is a better one.
FAQ

Questions about online reputation management services, answered

Online reputation management services shape what people find when they look up your business: your reviews, your rating, your replies and the first page of search results for your name. Good reputation management works through real customers and honest content, never fake reviews.

Only when a review breaks the platform’s rules, for example spam, a conflict of interest, hate speech or a review about a different business. We report those with evidence and the platform decides. A genuine negative review stays up, so we help you answer it well.

No. In the US, the FTC’s rule on consumer reviews, in effect since October 2024, bans buying, selling and faking reviews, and the UK has banned fake and concealed incentivized reviews since April 2025. Google also removes them. We never buy or write reviews.

Asking only happy customers for a review, or screening people with a survey first and sending only the positive ones to Google. Google’s policy forbids selectively asking for positive reviews, and hiding negative ones can count as review suppression under the FTC’s rule. We send every customer the same request.

By asking every customer at the right moment, usually right after the visit or delivery, with a direct link and as few steps as possible. Many satisfied customers will leave a review when asked; few do it on their own.

Yes. A thank-you for the good ones, and for the bad ones a short, calm reply that takes the concern seriously and offers a way to talk offline. People deciding whether to contact you read the replies as closely as the reviews.

Within one business day. Replies follow the tone and rules you approve, and anything sensitive comes to you before it goes live.

Yes, with care. In the US, a reply must never confirm that someone is a patient or mention their care, because that can breach HIPAA. Our healthcare replies stay general and move the conversation to a private channel.

We cannot remove articles or posts we do not control unless they break the law or a platform’s rules. We can strengthen your own profiles, website pages and coverage so they rank above them, and help you respond publicly where that makes sense.

Google first, then the sites your customers actually use, such as Yelp, Facebook, Trustpilot, Healthgrades, Avvo or Houzz, depending on your industry.

We gather the evidence, such as no record of the customer, the same text on several profiles or a link to a competitor, and report it through the platform’s own tools. On Google, a rejected report can be appealed once.

It depends on how many reviews you already have and how many customers you serve. A business with a few dozen reviews can move its rating within months; one with hundreds needs a steady flow of new reviews over a longer stretch.

It depends on how many locations and review sites are in scope and whether brand search work is included. We scope the work after a free audit and put the monthly cost in your proposal.

We agree who speaks for the business, draft holding replies, watch every platform closely and report reviews that break the rules, such as a wave of posts from people who were never customers.

Google says review count and score factor into local search ranking, and the first page of results for your name is a search problem. That is why our reputation work sits alongside our local SEO and SEO teams.

Contact

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A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.

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