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Content marketing

Email marketing services that bring customers back

Email reaches people who already know you, which makes it one of the most reliable ways to win repeat business. Our email marketing services set up the automated emails that run in the background, such as welcome, follow-up and abandoned cart sequences, then plan and send regular campaigns that people actually open. As an email marketing agency, we measure the results in clicks, leads and revenue.

1,000+projects
delivered for businesses in the US and the UK since 2016
Weekly
progress updates once work starts, plus a monthly report
5.0
star rating on Google from our clients
What it is

What email marketing services include

Most of the value in email comes from automations: messages triggered by what people do, such as joining your list, requesting a quote, abandoning a cart or not buying for a while. Once set up, they work every day. Campaigns, the regular emails you send to your list, build on that with offers, news and useful content.

Deliverability decides whether any of it is seen. Since 2024, Google and Yahoo require bulk senders to authenticate their domain, offer one-click unsubscribe and keep spam complaints low. We set up SPF, DKIM and DMARC, keep lists clean and send only to people who agreed to hear from you, which keeps emails out of the spam folder. Engagement matters too: mailbox providers watch how people interact with your emails, so relevant, well-targeted sends protect your inbox placement.

Signs you need email marketing help

  • You collect emails but rarely send anything
  • There is no welcome or follow-up sequence
  • Emails land in spam or promotions folders
  • Every email goes to the whole list
  • You can’t tell what email brings in
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What’s included

What our email marketing services include

Automations, campaigns and deliverability, managed together.

01

Automated flows

Welcome, follow-up, abandoned cart, review request and win-back sequences set up and written.

02

Email campaign management

A monthly plan of campaigns, written, designed, tested and sent at the right times.

03

List growth

Sign-up forms and offers on your website that grow your list with people who opted in.

04

Segmentation

Lists split by interest, behavior and purchase history, so people get emails that fit them.

05

Deliverability

SPF, DKIM and DMARC set up, list hygiene and complaint rates watched every month.

06

Reporting

Clicks, leads, orders and revenue from email reported monthly, with tests for next month.

In depth

Email marketing services in depth

What separates email that sells from email that gets ignored.

Automations first

A welcome sequence that introduces your business, a follow-up after a quote request, an abandoned cart reminder: these emails reach people at the moment they are most interested. We set them up before scaling campaigns, because they keep earning without extra work each month. For service businesses, the follow-up after a quote request is often the most valuable flow: a short, helpful sequence that answers common questions and makes it easy to book.

Measure clicks and conversions

Apple Mail Privacy Protection and similar features load emails automatically, which makes open rates unreliable. We judge emails on clicks, replies, leads and revenue instead, and use opens only as a rough signal for subject line tests. Revenue and leads by email are tracked in Google Analytics 4 and your email platform, so results are counted the same way as your other channels.

Consent and compliance

US law requires a clear way to unsubscribe and honest sender details. In the UK, marketing emails generally need opt-in consent. We build sign-up forms, unsubscribe links and list management that follow the rules where you and your customers are, so your sender reputation stays strong.

How it works

How our email campaign management works

Set up automations, then run campaigns month by month, with a progress update every week.

  1. Step 01

    Audit

    Your platform, lists, automations, deliverability and past results reviewed.

  2. Step 02

    Foundations

    Authentication, sign-up forms, segments and the core automated flows set up.

  3. Step 03

    Campaigns

    A monthly calendar of emails written, designed, tested and sent.

  4. Step 04

    Report

    Clicks, leads and revenue from email reported monthly, with the next tests.

Why Griffon

Why choose our email marketing agency

We connect email to the rest of your marketing. Leads from your website, ads and social media flow into the right sequences, and email results show up in the same monthly report. A lead who fills in a form on your site can get a helpful follow-up within minutes, even at night.

We work in the platform that suits you, including Klaviyo, Mailchimp and HubSpot, and the lists and data stay in your account.

Part of our Content marketing ↗

2 hours

our usual reply to a new inquiry, one business day at most

Weekly

progress updates, plus a monthly report with the data and the work done

One team

strategy, design, development and marketing under one roof

Google Partners

our team keeps its Google Ads certifications current

FAQ

Questions about email marketing services, answered

What do email marketing services include?

Automated flows, email campaign management, list growth, segmentation, deliverability setup and monthly reporting on clicks, leads and revenue.

Which email platforms do you work with?

We work with Klaviyo, Mailchimp, HubSpot and most major platforms. If you already have one, we usually keep it.

How often should we send emails?

It depends on your audience and what you have to say. Many businesses do well with a campaign or two a month, plus automations that run continuously. Sending more often only works when each email is useful, so we watch clicks and unsubscribes and adjust.

Why are my emails going to spam?

Common causes are missing domain authentication, sending to old or bought lists and high complaint rates. We fix authentication and list hygiene first.

Can you write and design the emails?

Yes. We write, design and test every email, using templates that match your brand and work on phones.

Can I buy an email list?

We don’t recommend it. Bought lists hurt deliverability and often break consent rules. We grow your list with people who choose to join.

Contact

Get a free email audit

A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.

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