AI SEO, also called generative engine optimization (GEO) or answer engine optimization (AEO), is the work of making your business easy for AI tools to understand, trust and quote. Before they answer, assistants like ChatGPT, Perplexity, Gemini and Google’s AI Overviews look across the web, read the pages that rank and check what other sources say about you. Businesses with clear facts, direct answers and independent confirmation get named. Three things decide whether one of them is yours.
The same business facts everywhere, plus schema markup, so AI tools know exactly what you do and where.
Pages that answer the questions buyers ask in the first lines, with the detail underneath.
Reviews, listings, directories and press that confirm what your own site says.
Why Griffon for AI search optimization: the same team runs your technical SEO, content and links, so generative engine optimization builds on pages that already rank. One named strategist runs your program and updates you every week, and a monthly report shows where AI tools cite you, where they don’t, and the visits and leads that followed. Nobody can promise a specific AI answer, and we won’t. We put the signals in place and measure the result.
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Cited
in Gemini’s answer for “prx skin treatment”, with page one in local Google search
View the project ↗“They have followed directions well and have been very responsive to the needs of my business.”
Angela C., Owner, Soothe Medical
Checked from local search in Maine in September 2026. AI answers change from week to week, which is why we track them on a schedule.
Key pages rewritten to answer the question in the first lines, with the depth AI tools quote and buyers trust.
More on content marketing ↗Pages structured for the questions that trigger AI Overviews, on technical SEO that keeps them indexed and ranking.
More on SEO services ↗We ask ChatGPT, Gemini, Perplexity, Copilot and AI Overviews the questions your buyers ask, and record who gets named, quoted and linked.
More on AI visibility audits ↗Your name, address, services and credentials made consistent across the web, with Organization, Service, FAQ and review markup.
More on schema markup ↗Reviews, directory listings, industry sites and press that confirm what you say, the corroboration AI tools look for.
More on review generation ↗Citations tracked for a fixed set of buyer questions, plus visits from AI tools in GA4, in a monthly report.
More on AI citation tracking ↗Every program follows the same five steps, run by one named strategist, with a progress update every week and a monthly report: where AI tools cite you, where you rank and what it brought in.
AI SEO is the work of getting your business named, quoted and linked in answers from AI tools such as ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews. It covers your business data, schema markup, answer-first content and the third-party sources that confirm who you are.
GEO is another name for the same work: optimizing for generative engines, the AI tools that write an answer instead of listing links. Answer engine optimization (AEO) is a close cousin that focuses on direct answers, featured snippets and voice search. Our AI SEO services cover both.
Traditional SEO aims for a higher position in Google’s results. AI SEO aims to get your business named inside the answer itself. The two overlap: AI tools lean on pages that already rank, so we build generative engine optimization on a sound SEO base.
Make your business easy to verify. Keep your business facts identical everywhere, answer common questions clearly on your own site, mark it up with schema, and earn reviews and mentions on sites ChatGPT is likely to read when it searches the web.
No one can. AI answers change from one question and one day to the next. We put the signals in place, track a fixed set of buyer questions on a schedule and show you the trend in a monthly report.
We run the same buyer questions across the main AI tools and record whether you are named, quoted or linked, and which competitors appear. In GA4 we track visits from AI tools such as chatgpt.com and perplexity.ai, and the leads those visits bring.
Fixes to business data and schema can show up within weeks, as AI tools re-read your pages. Content and third-party mentions build over months. Because we update you every week and report every month, you see which changes move first.
Yes. AI tools draw on the pages that rank and the sources that link to you, so a strong SEO foundation is what generative engine optimization stands on. Most clients run both together.
They can for simple questions the overview answers on the page. For questions where buyers compare options, being cited in the overview puts your business in front of them first, so we target the questions closest to a purchase.
ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google’s AI Overviews by default, plus any tool your buyers use. The questions come from your sales calls, reviews and search data.
A list of the questions your buyers ask, each run in ChatGPT, Gemini, Perplexity, Copilot and AI Overviews. For every answer we record whether you are named, quoted or linked, which competitors appear and which sources the tool relied on. The audit ends with a ranked list of fixes.
Yes. When buyers ask for a service near them, AI tools lean on Google Business Profile details, reviews and local directories as well as your website. Local SEO and AI SEO share most of the same groundwork.
Ask the AI tools your buyers use about your service and note who gets named. Make sure your name, address and phone number match everywhere, answer your top customer questions on your site, and ask happy clients for reviews. Those steps help on their own and make our work faster.
It helps AI tools read your business facts without guessing: who you are, what you offer, where you work, your reviews and your FAQs. On its own it will not get you cited, but with clear content and independent mentions it removes doubt.
More ways to get found
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.
Fiaz or a strategist will reply, usually within two hours and always within one business day. If it's urgent, call +1 718 514 9507.
AI SEO services
Be the business AI recommends
When buyers ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews who to hire, a few businesses get named. Our AI SEO services work to make yours one of them, with generative engine optimization built on the SEO that already gets you ranked, plus weekly progress updates and a monthly report on where you are cited.
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Tell us your service, your area and the questions your buyers ask. We usually reply within two hours.