Frequently asked questions

Our headquarters is at 17 State Street, Suite 4000, in Lower Manhattan. We work with businesses across the US and the UK, and UK clients can reach us on a UK phone line, +44 208 178 8783.

One named strategist owns your account from kickoff and is your single point of contact. Designers, developers and search and paid media specialists do the work behind them.

Usually within two hours, and always within one business day, from one of our strategists, with the next steps written out.

Yes. The written plan and the price are free and yours to keep, whether or not you hire us.

Every price is scoped to the work. We review your site, your market and your goals, then send a written proposal with options and what each one includes, so you never pay for a package built for someone else.

Every week you get a progress update on the work, and every month a report with the data: rankings, traffic, leads and spend, and what we are changing next.

You do. The design, code, content, ad accounts and analytics belong to your business, with no lock-in.

Nothing formal. Your website address, a sense of what the business needs more of, and any numbers you already track. We bring the audit.

A focused business site usually takes four to six weeks. Larger custom builds and online stores take ten to sixteen weeks, and we agree the timeline in writing before work starts.

No. Every design is built around your brand, your content and how your customers decide, then developed on the platform that fits.

WordPress, Shopify, WooCommerce, Webflow and custom builds, chosen for what your business needs and how it will grow. We recommend; you decide.

Yes. We keep the pages and content that work and map redirects from every old address before launch, so the new site keeps what the old one earned.

Yes, on Shopify, WooCommerce or a custom stack, designed for product presentation and checkout conversions.

Yes. We regularly integrate platforms such as HubSpot, Salesforce, Stripe, Square and Google Analytics.

Maintenance plans with updates, backups, security monitoring and content changes, sized to how often the site changes.

It depends on how competitive your market is, how many locations or products you have and how much needs fixing first. We send a free proposal with options for your budget and what each one includes.

Technical fixes can show within weeks. Competitive rankings usually move over three to six months, and your weekly updates and monthly report show the early signals first.

An audit and keyword research, then technical fixes, on-page optimization, content planned from search data, link building and local SEO where you serve an area, with a progress update every week and a monthly report.

No one can, and you should be wary of anyone who does. Our first goal is page one for the searches that matter to your business, and every report shows where each target keyword stands.

By making your content easy for AI engines to understand and trust: direct answers, schema and mentions on the sites they read. It is part of our SEO work, and our AI SEO services go deeper.

Most sites do not. Google recommends it only for a large number of spammy links that have caused, or could cause, a manual action. Our link building audit tells you either way.

Proximity first, then relevance, then prominence. Nobody can move your building, so the work goes into making your listing and site the most relevant and most trusted in the area.

Start with a complete, verified Google Business Profile with the right categories and services. Then keep your name, address and phone consistent across directories, earn reviews steadily and back the listing with local pages.

Listing and citation fixes often show within weeks, and many campaigns see more calls within 60 to 90 days. Competitive map rankings usually take three to six months.

Google gets the most attention because it sends the most calls, but we also cover Bing, Apple Maps and the directories people use in your category.

Many small and mid-sized businesses start with an ad budget between $1,500 and $5,000 a month, before management fees. Tight bidding and negative keywords decide how much of it turns into leads.

Traffic and conversion data start on day one. Campaigns usually reach their stride within 30 to 60 days of data, once ad tests, negative keywords and bidding settle.

Yes. Your Google Ads, Microsoft Ads and analytics accounts stay yours, with full access to every campaign and spend record. There is no lock-in.

Yes. Griffon Webstudios is a Google Partner, which means our team keeps its Google Ads certifications current and meets Google’s performance requirements.

Usually both. Ads bring leads as soon as campaigns go live, SEO builds traffic that keeps coming when the budget stops, and ad data shows SEO which keywords convert.

A strategist plans every piece and a professional writer drafts it in your voice, working from your notes and your team. You approve each piece before it goes live.

We use AI tools for research and outlines. People write, fact-check and edit every piece.

Consistency matters more than volume. Most businesses do well with three to five posts a week on Instagram and Facebook and two or three on LinkedIn, adjusted from the results. Our social media marketing team sets a pace you can keep.

Enough for each version to collect a meaningful number of conversions. Pages with a few hundred visitors a month get research-led changes measured in GA4 instead, as part of our conversion rate optimization work.

Only when a review breaks the platform’s rules, such as spam or a conflict of interest. We report those with evidence and the platform decides. Genuine reviews stay up, so our reputation management work helps you answer them well.

No. In the US, the FTC’s rule on consumer reviews, in effect since October 2024, bans buying, selling and faking reviews, and the UK has banned fake reviews since April 2025. We never buy or write reviews.

It depends on the screens and features, whether users need accounts, payments or real-time data, the platforms you launch on and the systems the app connects to. We price every app after a short discovery phase, milestone by milestone.

It depends on scope. We set milestones with dates during discovery and update you on progress every week. A focused first version, with features added after launch, is usually the fastest route to the stores.

Cross-platform frameworks such as Flutter and React Native run one codebase on iOS and Android, which usually means a faster launch. Native code makes sense when the app leans heavily on device features.

You do. The source code, designs, developer accounts and store listings are yours, and we publish under your own App Store and Google Play accounts.

Yes. We prepare the listings, screenshots and privacy details, handle submission and review, and stay on hand for the updates that follow.

Most of the value comes from repeat work: answering the same questions, qualifying leads after hours, pulling details out of emails and forms, and spotting patterns in your data.

Yes. Most of our AI work goes into websites and apps that already exist, connected to the tools behind them.

Yes. We build assistants trained on your own content that answer questions, capture leads and book appointments, with a clear handoff to a person.

Data handling is agreed in writing before the project starts. We use providers and settings that keep your data out of public model training.

It takes repeat work off their plate so they can spend time on the customers and decisions that need a person.

Usually not. If one company controls the data and everyone trusts it, a regular database is faster and cheaper. Blockchain fits when several parties share a record nobody should edit alone, or when ownership has to be provable by anyone.

Mostly Ethereum and the lower-cost networks built on it, such as Base, Arbitrum or Polygon, chosen for transaction costs, your users and how much the contract will hold.

Audited open-source libraries, tests for every function, automated analysis on every change and an independent audit before launch, with admin actions that need several keyholders to approve.

Yes, usually through an established payment processor that settles in dollars, so you never hold customer crypto yourself.