An AI visibility audit of what AI tools say about you
Our AI visibility audit asks ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews the questions your buyers ask, then records who gets named, which sources get cited and where you are missing. You get a clear picture of how AI tools describe your business, and a plan to improve it.
What an AI visibility audit includes
Some buyers now ask an AI tool for a shortlist instead of searching. An AI visibility audit tests that moment. We build a set of real buyer questions with you, from “best” and “near me” questions to comparisons and price checks, run them in each tool, and record whether your business is named, whether your site is cited as a source, and which competitors and websites appear instead.
AI answers change from one session to the next, so a single screenshot proves little. We run each question several times, note the date, the tool and the location, and look for patterns: the sources the tools rely on, the facts they get wrong about you, and the pages and mentions your competitors have that you don’t. That turns a vague worry into a list of specific fixes.
Signs you need an AI visibility audit
- Customers mention finding competitors through ChatGPT
- AI tools describe your services or prices wrongly
- You rank on Google but AI answers skip you
- You don’t know which sources AI tools cite in your field
- You want a baseline before investing in AI SEO
What’s included in our AI visibility audit
A fixed set of buyer questions, tested across the main AI tools, with the findings turned into a plan.
Buyer question set
Real questions your buyers ask, agreed with you, from shortlists to comparisons and price checks.
Tests across five AI tools
ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews, with each question run more than once and dated.
Mentions and citations
Whether you are named, whether your site is cited, and which competitors and sources appear in your place.
Accuracy check
Wrong prices, old addresses, missing services and other errors AI tools repeat about you, traced to their likely sources.
Source and gap analysis
The sites, directories and pages AI tools rely on in your field, and where your business is missing from them.
Citation and referral tracking
The same questions rechecked each month, plus visits from AI tools in GA4, in your monthly report.
Inside an AI visibility audit
Why answers differ, what shapes them, and what tracking can and can’t measure.
Why answers differ between tools
Each tool builds answers its own way. Perplexity and Copilot search the web and show their sources. Google’s AI Overviews draw on Google’s own index. ChatGPT and Gemini mix what their models learned with live web search, depending on the question. So a business can be named in one tool and absent from another. We save the cited sources for every answer, which shows where each tool gets its information.
What shapes whether you are named
AI tools lean on the same things that help in search: clear pages that answer buyer questions directly, consistent business details across the web, reviews and mentions on sites they trust, and pages search engines can crawl. Google says no special markup or AI text files are needed to appear in its AI features, so the audit focuses on content, reputation and technical basics, not tricks.
What tracking can and can’t show
We recheck the same questions every month so every change is measured. GA4 shows visits from AI tools when the tool identifies itself, but some arrive without that and count as direct traffic, and Google counts clicks from AI Overviews as ordinary search traffic. We report what can be measured, say plainly what can’t, and never promise that a tool will name you.
How our AI visibility audit works
Questions agreed first, then testing, findings and a plan, with a progress update every week.
- Step 01
Questions
Buyer questions, competitors and locations agreed with you.
- Step 02
Testing
Each question run several times in five AI tools, with answers and sources saved.
- Step 03
Findings
Where you appear, where you don’t, what is wrong and why, in plain language.
- Step 04
Plan and tracking
Fixes ranked by impact, then monthly citation and GA4 referral tracking.
Why Griffon for an AI visibility audit
One team covers SEO, content, reviews and web development, so the fixes an audit finds can be made without handing them to other vendors. We test the tools themselves rather than relying on a single dashboard, and we tell you when a change is noise rather than a trend.
You keep the question set, the saved answers, the source lists and the reports, and GA4 stays in your account with us added as users. If you take the work in-house, you can run the same questions yourself.
Part of our AI SEO services ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about our AI visibility audit, answered
What is an AI visibility audit?
A structured test of how AI tools like ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews answer your buyers’ questions. It records whether your business is named or cited, who appears instead and what the tools get wrong.
Can you get us recommended by ChatGPT?
No one can promise that. AI tools decide what to say, and answers change often. We can improve what they draw on, such as clear content, accurate business details and mentions on trusted sites, and measure whether it helps.
Why do the results change from day to day?
AI answers vary with the wording, the session, the location and updates to the models. That is why we run each question more than once, date every result and look for patterns over months rather than reacting to one answer.
Can GA4 show traffic from AI tools?
Partly. GA4 records visits from ChatGPT, Perplexity, Gemini and Copilot when the tool identifies itself, but some arrive as direct traffic, and clicks from Google’s AI Overviews count as Google search traffic. We report what is measurable and note the gaps.
How is this different from an SEO audit?
An SEO audit checks your site for search engines. An AI visibility audit checks what AI tools say about you and which sources shape those answers. They overlap, and many fixes help both, so the two often run together.
Get a free AI visibility audit
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.