Ecommerce PPC management that sells at a profit
Online stores live and die by return on ad spend, and a campaign that looks good on revenue can still lose money on margin. Our ecommerce PPC management runs Shopping, Performance Max and search campaigns around what each product earns, starting with a clean product feed. Whether you run ecommerce Google Ads on Shopify, WooCommerce or a custom store, we build campaigns around profitable orders.
What ecommerce PPC management covers
Ecommerce ads are driven by your product feed. Titles, descriptions, images, prices and availability flow from your store to Google Merchant Center, and Google uses them to decide which searches your products appear for. A thin or messy feed limits every campaign that depends on it. Missing GTINs, vague titles and wrong categories are the most common problems we find, and all of them can be fixed in the feed or the store.
Shopify PPC adds its own setup: the Google and YouTube app syncs products to Merchant Center, but titles often need work and conversion tracking needs checking, especially for purchases that finish on other domains. We review the feed, the tracking and the campaign structure together.
Signs your store’s ads need work
- ROAS looks fine but profit doesn’t
- Best sellers and low-margin items share one budget
- Product titles in the feed are vague
- Merchant Center shows disapproved products
- Purchases aren’t tracked with their value
What our ecommerce PPC management includes
Feed, campaigns, bidding and reporting set up around margin.
Product feed optimization
Titles, descriptions, categories and attributes improved so products match the searches shoppers make.
Merchant Center health
Disapprovals, warnings and policy issues fixed, with shipping and returns set up correctly.
Shopping and Performance Max
Campaigns split by margin, price or best sellers, so budgets follow profit.
Search campaigns
Category and brand searches covered with ads that send shoppers to the right collection.
Purchase tracking
Purchases tracked with order value in Google Ads and Google Analytics 4, checked against your store.
Seasonal planning
Budgets and promotions planned for sales events and peak season, with feeds ready in time.
Ecommerce Google Ads in depth
Three decisions that separate profitable stores from busy ones.
Bid on margin
A product with a 60 percent margin and one with a 15 percent margin can’t share the same ROAS target. We group products by margin and set targets for each group, so the campaigns push the items that make you money and stop overspending on items that only make sales.
The feed is the keyword list
Shopping and Performance Max don’t use keywords the way search campaigns do. Google matches searches to your product data. Clear titles with the brand, product type, key attribute and size or color, plus accurate categories, decide which searches you appear for. Improving the feed is often the fastest way to improve results.
Free listings and paid ads together
Google shows products from Merchant Center in free listings as well as ads. A healthy feed helps both. We report paid and free product clicks side by side, so you see the full value of the work on your feed. Fixing the feed for ads usually lifts free listings too, so the same work pays twice.
How our ecommerce PPC management works
Built around your catalog and calendar, with a progress update every week.
- Step 01
Store audit
Feed quality, Merchant Center, tracking, campaigns and margins reviewed together.
- Step 02
Fix the feed
Titles, attributes and disapprovals fixed, with a plan for keeping the feed clean.
- Step 03
Restructure
Campaigns grouped by margin and priority, with ROAS targets for each group.
- Step 04
Scale
Budgets moved toward profitable products, reported monthly on revenue, ROAS and profit.
Why Griffon for ecommerce PPC management
We design and build online stores as well as advertise them, so we can fix the product page, the checkout or the tracking when they are what is holding the ads back.
As a Google Partner, we manage your Google Ads and Merchant Center accounts in your name. Your data and history stay with you. Each month you see revenue, ROAS and profit by product group, plus the feed fixes made and the tests we will run next.
Part of our PPC management ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about ecommerce PPC management, answered
What is ecommerce PPC management?
It is the work of running paid ads for an online store: product feed optimization, Merchant Center, Shopping, Performance Max and search campaigns, purchase tracking and bidding on profit.
Do you manage Shopify PPC?
Yes. We work with Shopify stores, including the Google and YouTube app feed, Merchant Center setup and purchase tracking.
What ROAS should I aim for?
It depends on your margins. A store with high margins can be profitable at a lower ROAS than one with thin margins. We calculate break-even ROAS for each product group and set targets from there. Once break-even is known, we decide with you how much profit to trade for growth on each group, product by product.
Should I use Performance Max or Shopping campaigns?
Often both. Performance Max reaches more placements, while standard Shopping gives more control. We test them against each other on your products. Brand searches and best sellers often do better with tighter control, while Performance Max can find new shoppers for the rest of the catalog.
Can you fix Merchant Center disapprovals?
Yes. We fix product data, policy issues, shipping and returns settings, and submit requests for review where needed.
What does ecommerce PPC management cost?
It depends on the size of your catalog and ad spend. We price management in your proposal, and the ad budget is paid directly to Google.
Get a free ecommerce PPC audit
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.