Amazon PPC management that protects your margin
On Amazon, shoppers are already holding their wallets, and every sponsored slot on a search page is an auction. Our Amazon PPC management runs Sponsored Products, Sponsored Brands and Sponsored Display campaigns around what each product can afford to spend per sale. We harvest the search terms that convert, cut the ones that don’t and keep advertising cost of sales in line with your margins.
What Amazon PPC management covers
Amazon ads appear in search results, on product pages and across Amazon’s network. Sponsored Products promote single listings, Sponsored Brands show your logo, headline and several products, and Sponsored Display reaches shoppers who viewed your products or similar ones. Each type needs its own structure, bids and reporting. Most accounts we review have one of two problems: campaigns that are too broad to control, or too many tiny campaigns to manage well.
The key number is ACOS, advertising cost of sales: ad spend divided by ad sales. The right target depends on your margin and on whether a product is launching, growing or established. As an Amazon advertising agency, we set targets per product and judge campaigns on profit, not on sales alone.
Signs your Amazon ads need management
- ACOS is above your margin on key products
- Automatic campaigns run without negatives
- You don’t know which search terms convert
- Competitors advertise on your product pages
- Ad sales grow but profit doesn’t
What our Amazon ads management includes
Campaigns, search terms and bids managed around each product’s economics.
Campaign structure
Automatic and manual campaigns organized by product and match type, so you can see what drives sales.
Search term harvesting
Converting search terms moved into exact campaigns, and wasted terms added as negatives every week.
Sponsored Brands
Headline ads and video ads that show your brand and range at the top of search results.
Sponsored Display
Ads to shoppers who viewed your products or similar ones, on and off Amazon.
Brand defense
Your own product pages and brand searches protected from competitors where it pays.
Listing readiness
Advice on titles, images and reviews, because ads can’t fix a listing that doesn’t convert.
Amazon PPC management in depth
How we keep Amazon advertising profitable as it scales.
ACOS targets by product
A product with a 40 percent margin can afford a higher ACOS than one with a 15 percent margin. We calculate break-even ACOS for each product, then set targets below it for established products and allow more room for launches that need visibility. Bids are adjusted to each product’s target.
From automatic to exact
Automatic campaigns are good at finding new search terms but poor at controlling spend. We use them for discovery, move the terms that convert into manual exact campaigns with their own bids, and add the rest as negatives. Over time, more of your spend goes to proven searches.
Looking beyond ACOS
ACOS only measures ad sales. TACOS, total advertising cost of sales, compares ad spend with all your sales, ads and organic together. Watching both shows whether advertising is growing the business overall or just buying sales you would have made anyway. A falling TACOS while sales grow is a sign that advertising is helping the products sell on their own as well.
How our Amazon advertising agency team works
A clear structure first, then weekly optimization with a progress update every week.
- Step 01
Account audit
Campaigns, search terms, ACOS by product and listing quality reviewed.
- Step 02
Restructure
Campaigns rebuilt by product and match type, with targets set from your margins.
- Step 03
Harvest and cut
Search terms reviewed weekly: winners promoted, waste added as negatives.
- Step 04
Report
Ad sales, ACOS, TACOS and profit by product in your monthly report.
Why Griffon for Amazon PPC management
We manage Amazon alongside Google Shopping and your own store’s ads, so budgets are planned across channels instead of each one competing for the same shopper.
You keep full control of your Seller Central or Vendor Central account. We work with the access you grant and report on profit as well as ad sales. We also help you decide where Amazon fits next to your own store, so you don’t pay twice for the same customer.
Part of our PPC management ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about Amazon PPC management, answered
What is Amazon PPC management?
It is the ongoing work of running Amazon’s sponsored ads: campaign structure, keywords and search terms, bids, budgets and reporting, for Sponsored Products, Sponsored Brands and Sponsored Display.
What is a good ACOS?
It depends on your margin. If a product makes 30 percent before ads, an ACOS above 30 percent loses money on ad sales. We set targets per product from your margins. Launch products usually run above target for a while to build sales and reviews, then come down to it.
What is the difference between ACOS and TACOS?
ACOS compares ad spend with ad sales. TACOS compares ad spend with all sales, including organic. Together they show whether ads are growing the business overall.
Do you work with sellers and vendors?
Yes. We manage ads for brands on Seller Central and Vendor Central, with access you grant.
Can you improve my product listings too?
We advise on titles, images, bullets and reviews, because ads only work when the listing converts. Content changes are agreed with you before they go live. A listing with clear images, complete bullets and good reviews converts more ad clicks, which lowers ACOS without changing a bid.
What does Amazon ads management cost?
It depends on the number of products and your ad spend. We price management in your proposal, and the ad budget is paid directly to Amazon.
Get a free Amazon ads audit
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.