A Facebook advertising agency built around leads
Facebook and Instagram ads can reach almost any audience, which is exactly why they waste money when the goal is vague. As a Facebook advertising agency, we build every campaign around one result, such as leads, bookings or sales, track it properly and test new creative every week. Our Facebook ads management services cover strategy, creative, audiences, tracking and reporting, all in Meta Ads Manager accounts you own.
What a Facebook advertising agency should do
Meta’s ad system has become more automated. Broad targeting and Advantage+ campaigns can find buyers well, but only when the system is fed accurate conversion data and good creative. That shifts the job: less fiddling with interests and more work on tracking, offers and ads people actually stop to watch. The accounts that do best give the system clear goals, clean data and a steady supply of new ads to test.
Tracking comes first. The Meta pixel with consent and the Conversions API send your leads and purchases back to Meta, so campaigns optimize for real results. Lead forms inside Facebook and Instagram can work well for local services, with leads sent straight to your CRM so nobody waits for a reply.
Signs your Facebook ads need help
- Lots of clicks, few real leads
- Campaigns optimize for traffic or engagement
- The same ad has run for months
- Leads from forms are never followed up quickly
- Conversions aren’t sent back to Meta
What our Facebook ads management services include
Strategy, creative and tracking working together, with weekly tests.
Campaign strategy
Campaign objectives, budgets and audiences chosen for one clear result at a time.
Creative production
Image, carousel and short video ads written, designed and edited for each placement.
Creative testing
New ads tested every week against the current best, with losing ads switched off.
Pixel and Conversions API
Tracking set up with consent, so Meta optimizes for real leads and sales.
Lead forms and follow-up
Instant forms connected to your CRM or inbox, so leads are contacted quickly.
Reporting
Leads, cost per lead, sales and return on ad spend reported every month.
Facebook ads management services in depth
Three things that matter most in a Meta ad account today.
Creative is the targeting
With broad audiences, the ad itself decides who responds. A video that speaks to homeowners planning a renovation will find them, while a generic brand ad will find no one in particular. We plan creative around specific customers and their questions, and test several angles at once to learn quickly. When an angle works, we make more versions of it in different formats, so the account doesn’t depend on one ad.
Leads judged on quality
Cheap leads can be poor leads. We add qualifying questions to instant forms, use higher-intent form types when quality drops, and send your sales outcomes back to Meta where possible, so campaigns learn which leads become customers.
Special ad categories
Ads about housing, employment, credit and social issues fall into special ad categories with limited targeting options. If your business is in one of these areas, we set up campaigns that follow the rules from the start, so ads aren’t rejected or restricted later.
How our Facebook advertising agency works
Tracking first, then campaigns and weekly creative tests, with a progress update every week.
- Step 01
Audit
Account, tracking, audiences and creative reviewed against your goals.
- Step 02
Set up
Pixel with consent, Conversions API, lead forms and campaign structure built.
- Step 03
Test
New creative every week, budgets moved to what produces leads and sales.
- Step 04
Report
Leads, cost per lead, sales and next tests in your monthly report.
Why choose our Facebook advertising agency
We produce the creative in-house and run the campaigns, so the people writing the ads see the results and adjust quickly. Every week you know which ads are winning, which were switched off and what is being tested next.
We also run Google Ads and build landing pages, so Facebook ads fit into a wider plan and send people to pages built to convert. If the ads are doing their job but leads aren’t converting, we look at the form, the landing page and the follow-up too.
Part of our Social media marketing ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about our Facebook advertising agency, answered
What does a Facebook advertising agency do?
It plans, creates, runs and reports on ads across Facebook and Instagram: strategy, creative, audiences, tracking, testing and budget management, aimed at a clear business result.
Do Facebook ads management services include Instagram?
Yes. Facebook and Instagram ads are run from the same Meta Ads Manager account, and we use both placements where they work.
What is the Conversions API?
It is Meta’s way of receiving conversion data directly from your website or CRM, alongside the pixel. It makes tracking more reliable when browsers limit cookies. With consent in place, it also helps Meta match conversions to the right ads, which improves how campaigns optimize.
Are Facebook lead forms good?
They can be, especially for local services. We add qualifying questions and connect forms to your CRM so leads are followed up quickly.
How much should I spend on Facebook ads?
It depends on your market and goals. We recommend a starting budget in your proposal that allows enough results each week to learn from. The ad budget is paid directly to Meta, and our management fee is set in the proposal.
Who owns the ad account?
You do. Campaigns run in your Meta business account, and we work with the access you give us.
Get a free Facebook ads audit
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.