Landing page design services that turn clicks into leads
Sending ad traffic to your home page wastes money. A landing page built for one offer and one audience converts far more of the people you pay to reach. Our landing page design services create new pages for your ads, campaigns and offers: custom landing page design, persuasive copy, fast development and tracking, ready to launch and ready to test. If you want to improve pages you already have, our landing page optimization team does that instead.
What landing page design services deliver
High-converting landing pages share a few traits: a headline that matches the ad, one clear offer, proof that the business delivers, answers to the obvious objections and a short form or a single call to action. Everything that doesn’t help the visitor decide is left out, including the main site navigation in most cases. The page also has to load fast on a phone, because most ad clicks come from mobile devices and every extra second loses visitors.
We design each page from scratch around the campaign it supports, then build it on your site or platform so it loads quickly on phones. Tracking for forms and calls is set up before launch, so you can see what each page produces and test improvements from day one.
Signs you need a landing page
- Ads send people to your home page
- One page serves several different campaigns
- Visitors from ads leave within seconds
- You can’t tell which campaign brought a lead
- A new offer has no page of its own
What our landing page design services include
Everything a new campaign page needs, from the message to the tracking.
Offer and message
The offer, audience and main message agreed and matched to the ads that will send traffic.
Custom landing page design
A page designed for your brand and this campaign, on desktop and phone.
Copywriting
Headlines, proof and calls to action written to persuade the people the ads reach.
Fast development
Built on your site or platform with clean code, quick to load on mobile networks.
Forms and tracking
Short forms or call buttons, tracked as key events in GA4 and your ad platforms.
Test-ready variants
A second headline or layout prepared, so testing can begin as soon as traffic allows.
High-converting landing pages in depth
The decisions that make a landing page work.
Message match
When someone clicks an ad about emergency boiler repair, the page should say emergency boiler repair in the headline, not a general welcome. Matching the page to the ad and the search reassures visitors that they are in the right place, which is the first step to them taking action. The design follows the same idea: the colors, imagery and offer should feel like a continuation of the ad.
Proof near the decision
Reviews, ratings, before and after photos and short case notes work best close to the form or button, where visitors decide. We place proof where doubts appear and keep claims specific, because vague promises don’t persuade anyone. Pricing or a clear next step, such as a free quote or a short call, removes the uncertainty that stops people from filling in a form.
Built to be measured
A landing page is a hypothesis about what will convert. We set up form and call tracking before launch, connect conversions to your ad platforms and prepare a variant to test. The first weeks of data then show what to keep and what to change.
How our custom landing page design works
Fast turnaround for campaigns, with a progress update every week.
- Step 01
Brief
Campaign, audience, offer and success measure agreed in a short call.
- Step 02
Design and copy
Page designed and written together, then approved by you.
- Step 03
Build and track
Page built, forms and calls tracked, speed checked on phones.
- Step 04
Launch and hand over
Live with your ads, plus a variant ready for testing.
Why Griffon for landing page design services
We run PPC and social ads as well as design pages, so we design with the ad, the audience and the cost per lead in mind. We know what a lead costs in your campaigns, so we design pages to lower that number.
After launch, the same team can test and improve the page through conversion rate optimization, so the page keeps getting better.
Part of our Website development ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
You own it
the design, code and accounts are yours once the work is paid in full
Questions about landing page design services, answered
What do landing page design services include?
The offer and message, custom landing page design, copywriting, development, forms and tracking, and a variant ready for testing.
What is the difference between landing page design and landing page optimization?
Landing page design builds new pages. Landing page optimization tests and improves pages you already have. Many clients start with a new page, then optimize it.
What makes a landing page high converting?
A headline that matches the ad, one clear offer, proof close to the call to action, answers to common objections and a short form or single button.
Can the landing page live on our website?
Yes. We usually build pages on your own site or platform, so they share your domain and analytics.
Should landing pages have navigation?
Usually not. Removing the main menu keeps visitors focused on the offer. We keep a simple header with your logo and phone number. Some pages benefit from a few links, such as to reviews or a pricing page, and we decide that page by page.
How much do landing page design services cost?
It depends on the number of pages and how much copy and design each needs. We send a free proposal with the price after a short call.
Get a free landing page proposal
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.