LinkedIn marketing services that reach decision makers
For B2B companies, LinkedIn is where buyers check who you are, read what your people think and decide whether to take a call. Our LinkedIn marketing services combine company page content, posts for founders and leaders, and B2B LinkedIn advertising that targets the job titles, industries and companies you sell to. The goal is LinkedIn lead generation you can trace to real conversations.
What LinkedIn marketing services cover
On LinkedIn, people follow people more than pages. A company page gives you credibility, but posts from founders, partners and specialists usually reach further and start more conversations. We help your leaders post useful, specific content regularly, written from interviews with them so it sounds like them. Posts that share real experience, numbers and opinions consistently do better than announcements and promotions.
LinkedIn ads are expensive per click, but they let you reach audiences no other platform can match: by job title, seniority, company size, industry or even a list of target companies. Used carefully, with lead gen forms and strong offers, they fill a B2B pipeline with the right people.
Signs you need LinkedIn marketing
- Your buyers are on LinkedIn but you rarely post
- Your founder has an audience but no time to write
- LinkedIn ads cost a lot and bring few leads
- Sales can’t tell which leads came from LinkedIn
- Your company page looks out of date
What our LinkedIn marketing services include
Organic content and B2B LinkedIn advertising planned around your sales process.
Company page
Your page updated and posted to regularly, with clear services and proof.
Founder and leader posts
Posts drafted from short interviews, edited in your voice and scheduled for you.
Sponsored content
Single image, document and video ads targeted by job, company and industry.
Lead gen forms
LinkedIn forms connected to your CRM, with qualifying questions and quick follow-up.
Account targeting
Ads aimed at a list of target companies, matched to your sales team’s accounts.
Reporting
Leads, cost per lead, meetings booked and pipeline from LinkedIn in your monthly report.
B2B LinkedIn advertising in depth
How we keep LinkedIn ads focused on pipeline.
Narrow, but not too narrow
LinkedIn targeting is precise, which tempts advertisers to build tiny audiences that cost a fortune. We start with clear job functions, seniority and company size, test which segments respond, and expand from there. Audience exclusions keep ads away from competitors, current clients and job seekers. We review results by segment every week and move budget to the roles and industries that respond.
Offers that justify the click
A LinkedIn click often costs more than on other platforms, so the offer has to be worth it: a useful guide, a benchmark, a short assessment or a direct conversation with a specialist. We match the offer to how ready the audience is to buy.
LinkedIn lead generation your sales team trusts
Lead gen forms make it easy for people to respond, which can also bring weaker leads. We add qualifying questions, send leads straight to your CRM and share a simple follow-up sequence with your team, then report which leads became meetings and deals. Over time, that data shows which job titles, industries and offers produce deals, and the budget follows them.
How our LinkedIn marketing services work
Content and ads planned monthly, with a progress update every week.
- Step 01
Audience and offer
Target roles, companies and offers agreed with your sales team.
- Step 02
Content engine
Interviews with your leaders turned into a month of posts for approval.
- Step 03
Campaigns
Sponsored content and lead gen forms launched and tested against each other.
- Step 04
Pipeline report
Leads, meetings and deals from LinkedIn reported every month.
Why Griffon for LinkedIn marketing services
We write in your voice from interviews, so founders and leaders can post regularly without losing hours each week. A short monthly interview gives us enough material for several weeks of posts, all approved before they go live.
We connect LinkedIn to your CRM and report on meetings and pipeline, so you can judge LinkedIn on revenue, not impressions. Your sales team gets a short monthly summary of which accounts engaged with the ads, so outreach is warmer.
Part of our Social media marketing ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about LinkedIn marketing services, answered
What do LinkedIn marketing services include?
Company page content, posts for founders and leaders, B2B LinkedIn advertising, lead gen forms, account targeting and monthly reporting on leads and pipeline.
Is LinkedIn advertising worth the cost?
For B2B companies selling to specific roles or companies, often yes, because no other platform targets professionals as precisely. It works best with strong offers and good follow-up. For companies selling to consumers or very small businesses, other platforms are usually better value.
How does LinkedIn lead generation work?
Ads with lead gen forms let people send their details without leaving LinkedIn. We connect the forms to your CRM so your team can follow up quickly.
Can you write posts for our founder?
Yes. We interview your founder or leaders, draft posts in their voice and schedule them after approval. You approve every post before it goes out, and you can edit anything that doesn’t sound right.
Can you target specific companies?
Yes. LinkedIn lets you target a list of companies. We build the list with your sales team and run ads to the people who matter at each one.
How do you measure LinkedIn results?
Leads, cost per lead, meetings booked and deals from LinkedIn, tracked through your CRM and Google Analytics 4.
Get a free LinkedIn plan
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.