TikTok marketing services and short-form video
Our TikTok marketing services turn what your business already knows into short-form video for TikTok, YouTube Shorts and Instagram Reels. We plan the topics, write a hook for the first three seconds of every video, edit the footage and post it on a steady schedule, then measure the profile visits, messages and leads each video brings in.
What TikTok marketing services cover
Short video is now the main format on TikTok, YouTube and Instagram, and one good idea can reach people on all three. TikTok marketing services take a business from posting the odd clip to a planned series: topics drawn from real customer questions, scripts with a clear hook, footage edited for vertical screens, captions on every video and a schedule your audience can expect.
We plan, script and edit, and you or your team film. Most businesses film on a phone from our shot list in one or two short sessions a month, and we turn that footage into a batch of finished videos. Each platform then gets its own cut, with its own opening and cover.
Signs short video fits your business
- Customers ask the same questions before they buy
- Your work looks good on camera, before and after
- Competitors are reaching your buyers on TikTok
- People swipe away from your videos in seconds
- You have footage but no time to edit it
What’s included in our TikTok marketing services
Everything between an idea and a video people watch to the end, then act on.
Content plan and topics
Monthly topics drawn from customer questions, search data and what already works in your industry, agreed with you before filming.
Hooks and scripts
A script for every video with the first three seconds written out, plus a shot list your team can film on a phone.
Editing for every platform
Vertical edits with captions, cover text and pacing set separately for TikTok, YouTube Shorts and Instagram Reels.
Posting and replies
Videos scheduled for the times your audience is active, with comments and messages answered or passed to your team.
Paid boosts for proven videos
The videos that hold attention best can run as TikTok Spark Ads or as YouTube and Instagram ads, aimed at the buyers you want.
Reporting on leads and sales
Retention, profile visits, link clicks and messages tracked per video, with UTM links so GA4 shows the leads short video brings in.
TikTok, Shorts and Reels in depth
Three things that decide whether a short video gets watched and whether it brings in business.
The first three seconds
On every short video feed, people decide to stay or swipe almost at once. So the opening has to show the payoff or name the problem straight away: the finished result before the mess, the question a customer asked, the mistake most people make. We write that opening first, put it on screen as text for people watching without sound, and check each platform’s retention numbers to see where viewers leave.
One idea, three platforms
TikTok, YouTube Shorts and Instagram Reels reward slightly different things. TikTok favors videos that feel native to it, with its own text styles and sounds. A Short can point viewers to a longer YouTube video on the same subject. Instagram has said it shows fewer recycled clips that carry another app’s watermark, so we export a clean file for each platform. Business accounts on TikTok can only use sounds cleared for commercial use, from its Commercial Music Library, so we choose sounds from there.
From views to leads
Views alone don’t pay for anything. Each video ends with one clear next step, such as a link in the bio, a keyword to message or a booking page, and every link carries UTM tags so GA4 can tell TikTok, YouTube and Instagram visitors apart. The monthly report shows which topics brought profile visits, messages and inquiries, and the next month’s plan leans toward those.
How our short video marketing works
A monthly rhythm with a progress update every week, so you always know what is being filmed, edited and posted.
- Step 01
Review and plan
Your accounts, competitors and customer questions reviewed, then a month of topics and hooks agreed.
- Step 02
Script and film
Scripts and a shot list sent ahead, so your team can film a month of videos on a phone in one or two sessions.
- Step 03
Edit and post
Edits for TikTok, Shorts and Reels, approved by you, then scheduled and looked after.
- Step 04
Measure and adjust
Retention and leads reviewed per video, with next month’s topics based on what worked.
Why Griffon for short video marketing
One team plans and edits your short video and also runs your website, SEO and paid ads. So a video that performs can be boosted, linked to a landing page built for it and tracked as a lead. You get a progress update every week and a monthly report.
Your TikTok, YouTube and Instagram accounts stay in your name, with us added as team members, and so does the data in them. Once the work is paid in full, the scripts, edited videos and project files are yours to reuse anywhere.
Part of our Social media marketing ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about TikTok marketing services, answered
What do TikTok marketing services include?
Planning, scripting, editing, posting and reporting for short video on TikTok, usually with versions for YouTube Shorts and Instagram Reels. Paid boosts, such as TikTok Spark Ads, can be added once a video is working.
Do you film the videos?
We plan and script every video and send a shot list, and your team films on a phone, usually in one or two short sessions a month. You can also send footage you already have. We do the editing.
Is TikTok right for a business like ours?
If your work can be shown or explained on camera, short video can reach your buyers. We check where they actually spend time before recommending TikTok, Shorts, Reels or all three, and we tell you if short video is not the best use of your budget.
How many videos should we post each week?
Consistency matters more than volume. Many businesses start with two or three videos a week, reused across all three platforms. We agree a number your team can film for, then adjust it once the numbers show what works.
Who owns the accounts and the videos?
You do. Your accounts stay in your name with us added as team members, and the scripts and edited videos are yours once the work is paid in full.
Get a free short video plan
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.