What-are-the-latest-website-development-trends

What are the latest website development trends?

by Website Development

If you are an online business or have a business website along with your store, you need to keep up on all the latest trends in website development in your niche.

A web design company can guide you on the emerging trends and help you implement any feature you need for your business on the web.

The following are the most expected website development trends for 2019:

Voice search

2019 is seeing the start of the era of voice search. All smartphones and even things like TV remote controls, computers, laptops, and tablets are now equipped with some sort of voice-activated controls or a digital voice assistant like iPhone’s Siri or Android’s Google Assistant. Why are these technologies so popular?

For one thing, they are so easy to use. Talking is something even children and older people both understand. Therefore, it’s simple to learn to interact with voice-activated search options.

Plus, they are not expensive. They are already included in the cost of most devices, and even the up and coming voice activated speakers on other devices are only running around 50 bucks to buy to expand the items that use them.

Plus, voice search is popular in e-commerce and therefore useful to all types of businesses on the web. So, if you want to stay relevant in your niche, you must optimize your site with voice search functions.

WebAssembly

When developing an app for the web, performance often gets compromised. JavaScript limits cause calculations to be slow, and that causes performance issues. It’s the reason so many games and even powerful apps only work as native desktop computer programs.

Enter WebAssembly. This is a new format that strives for performance just like native desktops can deliver. By using it you can compile the code in a programing language and turn it into bytecode so it will run flawlessly in a browser.

WebAssembly code gets executed quicker than Javascript, so vital portions of an app that control its performance can be written in whatever program language works best. WebAssembly controls browser execution, so it saves costs involved with performance issues.

The only problem currently is that WebAssembly isn’t supported by some of the browsers out there, but that is expected to change shortly. Talk to your web design company and see if they can help you find ways to use this new exciting feature.

Machine Learning

Artificial intelligence, which includes machine learning, is active in many of our Internet activities every day even if we can’t see it.

Machine learning works with software to improve performance and it doesn’t need any direct input from the web developers. It does this by analyzing incoming information, detecting patterns, making decisions and improving its work.

By enabling natural language and image recognition, it will improve your users’ browsing experience. It lets the computer system interpret the information and then use it to make decisions grounded on that information. It’s already being used in niches like healthcare, education, finances, and more.

So, if you want your company to stay ahead in today’s AI world, hire the best web design agency to get the job done for your business.

Progressive web apps (PWA) and Accelerated mobile pages (AMP)

This is yet another website development trend peaking now. Google ranks web applications which load the fastest on a mobile device. So, you need to use a web design company to help you determine if it is best for your business website.

What does it do? For one thing, it makes webpages load faster. Webpages that use PWA mimic a native mobile experience for users. Plus it isn’t expensive.

Users can actually enjoy top experiences and not even realize they are using their browser to do it. Businesses can use it because it is commonly used in e-commerce apps.

An accelerated mobile page (AMP) only works with static content, but it loads quicker than normal HTML content. It gets rid of all the fancy elements and users are left with just vital data like text and images. So, it’s great for bloggers and those websites that only publish news.

So, talk to your web design company and ask if adopting either of these new trends will help grow your business and make it more successful.

Motion UI

Motion design is a big web design trend for 2019 and beyond. Its minimalistic design united with classy interactions look great and get your user’s attention. Website elements like page header transition, animated charts, animation for backgrounds, hovers, and things like modular scrolling.

These help website owners show their own styles and can be used to entertain your users, etc., and all that helps your site rank farther up in the search engine query results.

Virtual Reality and Augmented Reality

The joint market size of Virtual Reality and Augmented Reality is expected to be worth more than 200 billion dollars in the next couple of years. Augmented Reality enhances the look at the virtual world while Virtual Reality immerses the user into a digital world via special headsets.

500 million VR headsets are expected to be sold by 2025. (Piper Jaffrey)

Lots of businesses are investing loads of cash into these two technologies. They are expected to be big this year and get bigger as the years go by. Therefore, you must get a website development company near you to help you find a way to use these emerging trends.

Smart Chatbots

Nowadays it’s commonplace to “talk” to a chatbot as if it were a real person to get advice, information and more on many websites. They have gotten better and more sophisticated and now are great ways to handle interaction with clients.

Now that there is better AI and better Natural Language Processing methods, chatbots are more common and smarter than ever before.

A chatbox can help businesses scale their operations and personalize customer interactions, so in 2019 and beyond, your business needs chatbots integrated into their website designs.

AUGMENTED-REALITY-AR-IN-MARKETING

Augmented Reality in Marketing

by Artificial Intelligence

At the moment, Augment Reality (AR) is still new and under-explored. This novelty makes it the latest solution for sharing information. It is set to beat the amount print, online, and TV advertisements combined. AR can capture people’s attention for at least 85 seconds, raise interaction by 20%, and raise the click-through rate to buy by a further 33%. Soon it will be the mainstream and competition will rise—as is the case with all other industries.

With time, there will be more companies focusing on AR-inspired experiences. A rise in people incorporating AR into marketing will yield an equal rise in competition. The quality of campaigns will improve in quality as companies seek to impress audiences. Creativity will determine the best performing products. You will, therefore, need to improve your ingenuity and innovativeness to retain relevance.

Here’s Why Apple Acquired a Small Augmented Reality Startup

Apple’s CEO Tim Cook predicts that AR will become part of our daily lives. It is, therefore, of vital importance for marketers to learn how it works. Let us explore companies that already utilize the technology. These leading companies focus on innovativeness and are keen on taking risks on future technology.

Sephora

Purchasing products online is continuously easy and convenient for most people. However, there are certain products such as makeup, which needs trying on first. Women make up the target group for beauty products and face a problem of having to try on desirable products.

 

Sephora’s Virtual Artist App with ModiFace is an AR tool responsible that helps you view makeup on a similar face. Not only does the app reveal how your face will appear when you apply that product but also suggests tools you need. It also shows the appropriate equipment for application and things you would need to accompany the product.

Virtual Artist also reveals the long-term effects of the consistent use of skincare. This is not possible with beauty professionals.

 

Timberland

Many people are not fond of utilizing dressing rooms when shopping. They prefer to try outfits in the comfort of their homes. Most stores allow returning dresses, shoes, hats, and other items if they do not fit. As a result, many shoppers choose to purchase items but retain the right to return them if they are not satisfied. No one likes to carry a pile of clothes into a public dressing room and wait in a line.

Timberland created a virtual fitting room to help people who want to avoid the hassle in stores. It is, therefore, designed for convenience and comfort. Using Kinect motion sensing technology, the AR lets shoppers view their image. You can see a model body with your size in various outfits.

 

Home Depot

Decorating homes is trendy and exciting but very cumbersome and involving. It is not easy to predict the outcome of a color, for example. Working on your house requires a predictive image to confirm if you will like the results. Products may seem impressive online but fail to give you the level of satisfaction you expected. You may end up with a bathroom that is too bright due to the wrong kind of paint.

Furniture can also go wrong. A piece of furniture may fail to impress you. For example, you may purchase a bulky coffee table at a high cost that does not fit in your living room like you wanted. Going through the hassle of acquiring and transporting an item that does not fit is demoralizing.

Project Color App is Home Depot’s AR tool. It uses patent technology to depict the outcome of colors in rooms. The technology is capable of incorporating a variety of conditions. For example, it takes into consideration, the lighting, objects, and shadows in the room of choice. You can see the real version of your room and share with friends to help you assess it.

 

StubHub

For Super Bowl lovers, StubHub provided an AR feature on their mobile app. The app allowed ticket buyers to view a virtual 3D model of the U.S bank stadium. They could visualize their experience at the stadium before purchasing it.

The different views helped them select seats. Hesitant buyers could not resist the offer. Sales increased tremendously.

 

Pepsi

Pepsi is responsible for designing one of the most exciting tools with AR technology. The tool was made in a London bus shelter. One side of the structure appears as though thrilling objects such as flying saucers, and a tiger is headed for the commuters.

This AR technique was used to amuse the public. It reveals the playful personality of the company. It entertains the Londoners with an exceptional experience. A video of the shelter’s exceptional design made 6 million views on YouTube. This became the most viewed advertising campaign ever.

 

AMC Theaters

AMC Theaters sought to enhance delivery of latest movie trailers in time. When movie lovers come across a movie poster in a theater, they can launch the AMC app and scan the poster. They will instantly receive information about it and a trailer too.

Technology accuracy and timing has given mankind a vital piece of technology of the future.