Your business goal is to bring profits and in order to do that, you need to track your customer engagement and conversion ratio. The question is what’s a good conversion rate and how can your business achieve that? First, Let’s define what a conversion i ...
How is brand building done through digital marketing?
I am certain you have heard the phrase “build your brand.” However, what does that really mean? A company’s brand is a combination of its identity and all the things that make it unique, i.e. its name, the particular type of products or services, and e ...